“You should absolutely continue to position yourself as a public figure, but even Napoleon Bonaparte foolishly marched into Russia.”

“Thinking that you are too big to fail or fall is the exact thinking that leads to your detriment.”

Isaac Mashman · The Manifesto, Second Edition

“Society appreciates transparency and if you act as if you are holier than thou, you're putting on a façade which only gets you so far.”

Isaac Mashman · The Manifesto, Second Edition

“Don’t expect everybody to respect or feel a sense of vindication with your acknowledgment of mistakes. You’re not going to have a complete satisfaction rate, but you are mitigating and minimizing any long-term damage that occurs to your personal brand.”

Isaac Mashman · The Manifesto, Second Edition

“There is a clear correlation between the degree of a personal brand’s awareness and the degree of risk that is a consequence of any and all mistakes.”

Isaac Mashman · The Manifesto, Second Edition

“No matter how big you become or how far your personal brand’s fame and influence reaches, you are always a single misstep away from it all crashing down.”

Isaac Mashman · The Manifesto, Second Edition

“Goliath’s demise was caused by the conceited belief he was too big to fall.”

Isaac Mashman · The Manifesto, Second Edition