“No matter how big you become or how far your personal brand’s fame and influence reaches, you are always a single misstep away from it all crashing down.”

“Acknowledging your mistakes does not make you any less of a person; acknowledging mistakes shows character and that you are willing to accept accountability and adopt change.”

Isaac Mashman · The Manifesto, Second Edition

“Thinking that you are too big to fail or fall is the exact thinking that leads to your detriment.”

Isaac Mashman · The Manifesto, Second Edition

“Thinking that you can buy your way into a positive reputation is a fool’s way of thinking.”

Isaac Mashman · The Manifesto, Second Edition

“Your reputation is an aspect of your personal brand but it is not your personal brand. Reputation is the general consensus surrounding a subject.”

Isaac Mashman · The Manifesto, Second Edition

“You aren’t in the business of convincing, but rather in demonstrating.”

Isaac Mashman · The Manifesto, Second Edition

“Do not abuse this gift, as it takes hundreds of years for the mightiest oak tree to be nurtured and grown, but only minutes for it to get cut down.”

Isaac Mashman · The Manifesto, Second Edition