“A crisis is defined as a negative spotlight on something that happened to you, something you did, or someone you are associated with that is less than favorable.”

“Should you fall into a crisis, like accidentally doing business with a scammer, being at an event where one of the speakers is ousted, or other mistakes of your own making, crises are very rarely the end of the world.”

Isaac Mashman · The Manifesto, Second Edition

“Building your personal brand is an endeavor of a lifetime and it is only a matter of time for something to happen that is less than ideal.”

Isaac Mashman · The Manifesto, Second Edition

“You could even view a crisis as indicative that you're moving in the right direction…Please do not take that out of context. Do not seek crises.”

Isaac Mashman · The Manifesto, Second Edition

“If you attempt to make things right, you’re at least able to demonstrate to the public that you’re working to fix what happened to the best of your abilities.”

Isaac Mashman · The Manifesto, Second Edition

“Trust is the understanding that this person or entity has good intentions.”

Isaac Mashman · The Manifesto, Second Edition

“Acknowledging your mistakes does not make you any less of a person; acknowledging mistakes shows character and that you are willing to accept accountability and adopt change.”

Isaac Mashman · The Manifesto, Second Edition