“Avoid “line in the sand” moments that put you at odds with whole groups as reason is excluded when emotions become involved.”

“People who conduct interviews don't want to interview somebody who comes across as apathetic or dry.”

Isaac Mashman · The Manifesto, Second Edition

“Transmitting emotions leads others to consume your content and come back for more.”

Isaac Mashman · The Manifesto, Second Edition

“The greatest public figures transmit emotions via communication methods to trigger a deeper resonance with those on the other end.”

Isaac Mashman · The Manifesto, Second Edition

“If you were to take two people who say the same exact thing but one of them is a better communicator and strikes emotional chords, which person do you think develops the largest audience, all factors aside?”

Isaac Mashman · The Manifesto, Second Edition

“Human beings are emotional and like to feel connected and comforted by whom they interact.”

Isaac Mashman · The Manifesto, Second Edition

“Stories alone don't matter nearly as much as what those stories produce. Emotions.”

Isaac Mashman · The Manifesto, Second Edition