“The greatest public figures transmit emotions via communication methods to trigger a deeper resonance with those on the other end.”

“If you were to take two people who say the same exact thing but one of them is a better communicator and strikes emotional chords, which person do you think develops the largest audience, all factors aside?”

Isaac Mashman · The Manifesto, Second Edition

“Transmitting emotions leads others to consume your content and come back for more.”

Isaac Mashman · The Manifesto, Second Edition

“People who conduct interviews don't want to interview somebody who comes across as apathetic or dry.”

Isaac Mashman · The Manifesto, Second Edition

“Avoid “line in the sand” moments that put you at odds with whole groups as reason is excluded when emotions become involved.”

Isaac Mashman · The Manifesto, Second Edition

“Human beings are emotional and like to feel connected and comforted by whom they interact.”

Isaac Mashman · The Manifesto, Second Edition

“Stories alone don't matter nearly as much as what those stories produce. Emotions.”

Isaac Mashman · The Manifesto, Second Edition