“Stories alone don't matter nearly as much as what those stories produce. Emotions.”

“Human beings are emotional and like to feel connected and comforted by whom they interact.”

Isaac Mashman · The Manifesto, Second Edition

“If you only talk about your profession, you lack that personal hook and therefore that relationship is going to be one-sided.”

Isaac Mashman · The Manifesto, Second Edition

“One of the absolute best ways of building rapport using your personal brand is through sharing stories from your own life.”

Isaac Mashman · The Manifesto, Second Edition

“Showcasing your complexity gives people layers to dive into and makes you appear much more interesting; this is the art of storytelling.”

Isaac Mashman · The Manifesto, Second Edition

“Once you’ve been interviewed a couple dozen times, you will get into the flow of being able to answer the question ‘Who are you?”

Isaac Mashman · The Manifesto, Second Edition

“It is through storytelling that people continued to support me despite my fickleness as I went from business to business until I eventually wound up in the personal branding space.”

Isaac Mashman · The Manifesto, Second Edition