“Once you’ve been interviewed a couple dozen times, you will get into the flow of being able to answer the question “Who are you?”

“It is through storytelling that people continued to support me despite my fickleness as I went from business to business until I eventually wound up in the personal branding space.”

Isaac Mashman · The Manifesto, Second Edition

“Storytelling does not have to be from your past. As you’re living life, traveling, and doing great things as I know you will, let people in on what you have going on.”

Isaac Mashman · The Manifesto, Second Edition

“Showcasing your complexity gives people layers to dive into and makes you appear much more interesting; this is the art of storytelling.”

Isaac Mashman · The Manifesto, Second Edition

“The stories you told years ago will not be the same stories you continue to tell.”

Isaac Mashman · The Manifesto, Second Edition

“People who conduct interviews don't want to interview somebody who comes across as apathetic or dry.”

Isaac Mashman · The Manifesto, Second Edition

“In my life, the best speeches are those that tell stories and provide tactical advice.”

Isaac Mashman · The Manifesto, Second Edition