“Storytelling does not have to be from your past. As you’re living life, traveling, and doing great things as I know you will, let people in on what you have going on.”

“It is through storytelling that people continued to support me despite my fickleness as I went from business to business until I eventually wound up in the personal branding space.”

Isaac Mashman · The Manifesto, Second Edition

“There is no need to share your bathroom routine and display it for the world to see, but cut through some of that mysterious cloud surrounding your personal brand and let people know who you are.”

Isaac Mashman · The Manifesto, Second Edition

“Once you’ve been interviewed a couple dozen times, you will get into the flow of being able to answer the question “Who are you?”

Isaac Mashman · The Manifesto, Second Edition

“Showcasing your complexity gives people layers to dive into and makes you appear much more interesting; this is the art of storytelling.”

Isaac Mashman · The Manifesto, Second Edition

“The stories you told years ago will not be the same stories you continue to tell.”

Isaac Mashman · The Manifesto, Second Edition

“In my life, the best speeches are those that tell stories and provide tactical advice.”

Isaac Mashman · The Manifesto, Second Edition