“Transmitting emotions leads others to consume your content and come back for more.”

“You could tell someone to get motivated, or you could provide the exact steps that you use to stay motivated. You could talk about why everyone should build their personal brand or you could provide the exact blueprint.”

Isaac Mashman · The Manifesto, Second Edition

“There is a massive difference between providing value and providing what I refer to as strategic value.”

Isaac Mashman · The Manifesto, Second Edition

“People who conduct interviews don't want to interview somebody who comes across as apathetic or dry.”

Isaac Mashman · The Manifesto, Second Edition

“The greatest public figures transmit emotions via communication methods to trigger a deeper resonance with those on the other end.”

Isaac Mashman · The Manifesto, Second Edition

“If you were to take two people who say the same exact thing but one of them is a better communicator and strikes emotional chords, which person do you think develops the largest audience, all factors aside?”

Isaac Mashman · The Manifesto, Second Edition

“Avoid “line in the sand” moments that put you at odds with whole groups as reason is excluded when emotions become involved.”

Isaac Mashman · The Manifesto, Second Edition