“As your personal brand ascends to new heights, others will look to target you to achieve their private ambitions.”

“As your efforts begin to pay off, your downfall will come at a higher cost.”

Isaac Mashman · The Manifesto, Second Edition

“In many cases, credibility is automatically built as more people know about you but those numbers will only get you so far. Sure, you can have a couple thousand or a couple of million, but what’s more important is how much those who follow you, trust you.”

Isaac Mashman · The Manifesto, Second Edition

“The only way that you can become a true figure of public interest is through the edification of enough people.”

Isaac Mashman · The Manifesto, Second Edition

“To be a public figure requires the understanding that you are being watched and that your actions are going to be scrutinized.”

Isaac Mashman · The Manifesto, Second Edition

“Reputation and influence are separate subjects that just so happen to harmonize.”

Isaac Mashman · The Manifesto, Second Edition

“No degree of good press or how much you pay a public relations firm to squash stories, will be able to fully cover it up, at least not in the age of the internet.”

Isaac Mashman · The Manifesto, Second Edition