“All cancer starts with one mutation and if certain interactions go unchecked and false or negative rumors spread, they can be cancerous for your personal brand.”

Who said it, and where.

Who said “All cancer starts with one mutation and if certain interactions go unchecked and false…”? Isaac Mashman wrote it in Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 5.1, Leaning Tower.