“As a species, we like winning and enjoy associating with winners.”

“I would not have any of my current successes if it weren’t for the conscious direction and action regarding my personal brand.”

Isaac Mashman · The Manifesto, Second Edition

“In your process, say yes to a lot of things until it becomes more beneficial to say no and be aware of where you are spending your time.”

Isaac Mashman · The Manifesto, Second Edition

“Momentum is built over an extended period and is combined with dedicated actions.”

Isaac Mashman · The Manifesto, Second Edition

“This Manifesto provides you with nearly everything that is needed to have a successful personal brand and oversee your reputation, but if you do not execute on any of the provided strategies, don’t expect miracles to happen.”

Isaac Mashman · The Manifesto, Second Edition

“There is a hierarchy to accomplishments. It is not like a magic wand was waved when certain people became endowed with success.”

Isaac Mashman · The Manifesto, Second Edition

“The idea that talent alone is what makes a person successful is fallacious.”

Isaac Mashman · The Manifesto, Second Edition