“Imagine the authority that is conveyed by dominating the search engines. Instant credibility.”

“A little personal branding insider tip here, publishing a book almost always results in a Knowledge Panel being created for the author.”

Isaac Mashman · Executive Thoughts, 2023

“I myself have been able to land multiple quotes within a 12-month time frame by pitching legitimate journalists, to being invited on for radio interviews, and have been widely distributed in newspapers…All without paying my way into any of them.”

Isaac Mashman · The Manifesto, Second Edition

“It may require pitching 200 people to come on their show to land your first 20 to 30 interviews, but once your record is established and you have an In-The-Media Sheet and thoroughly developed Media Kit, your appearances begin to speak for you.”

Isaac Mashman · The Manifesto, Second Edition

“Displaying your credentials and filling out as many text fields as possible answers more questions than it creates.”

Isaac Mashman · The Manifesto, Second Edition

“You should be visible and discoverable, whenever and wherever possible.”

Isaac Mashman · The Manifesto, Second Edition

“Red is traditionally used for sales and calls to action, green gives you a sense of growth and money, whereas blue is passive and peaceful.”

Isaac Mashman · The Manifesto, Second Edition