“When promoting new releases or offers, don't focus on telling the entire story, but on the information required to hook someone.”

Who said it, and where.

Who said “When promoting new releases or offers, don't focus on telling the entire story, but on…”? Isaac Mashman wrote it in Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 6.2, Optimization and Consolidation.