“As a speaker, you automatically are perceived as a person of authority.”

“Public speakers who do not deliver great speeches will find future engagements harder to land.”

Isaac Mashman · The Manifesto, Second Edition

“In my life, the best speeches are those that tell stories and provide tactical advice.”

Isaac Mashman · The Manifesto, Second Edition

“Spend the majority of your time talking about your attendees, and only spend a few minutes at most talking about you.”

Isaac Mashman · The Manifesto, Second Edition

“Your intention is not to use public speaking as an opportunity to line your pocketbook. Your intention with selling from stage is to sell your expertise and provide strategic value to every single person who already paid a premium to be in attendance.”

Isaac Mashman · The Manifesto, Second Edition

“I recently posted that if you're paying to speak on stage, it means that your quality isn’t on par to get paid, or at least not yet.”

Isaac Mashman · The Manifesto, Second Edition

“I educate people in my audience on what to look out for, provide justifications as to why it’s wrong, and then I swoop in from a point of authority and share what to do instead. Educate, Justify, Prove.”

Isaac Mashman · The Manifesto, Second Edition