“Your intention is not to use public speaking as an opportunity to line your pocketbook. Your intention with selling from stage is to sell your expertise and provide strategic value to every single person who already paid a premium to be in attendance.”

“In my life, the best speeches are those that tell stories and provide tactical advice.”

Isaac Mashman · The Manifesto, Second Edition

“As a speaker, you automatically are perceived as a person of authority.”

Isaac Mashman · The Manifesto, Second Edition

“Spend the majority of your time talking about your attendees, and only spend a few minutes at most talking about you.”

Isaac Mashman · The Manifesto, Second Edition

“I recently posted that if you're paying to speak on stage, it means that your quality isn’t on par to get paid, or at least not yet.”

Isaac Mashman · The Manifesto, Second Edition

“Public speakers who do not deliver great speeches will find future engagements harder to land.”

Isaac Mashman · The Manifesto, Second Edition

“This form of branding is especially significant for public speakers as their voice is their power.”

Isaac Mashman · The Manifesto, Second Edition