“Rotating perspectives induces the communal feeling that the subject at hand is larger than you.”

“Using the first person point of view such as “I am” infers that you are sharing a story or communicating how you feel.”

Isaac Mashman · The Manifesto, Second Edition

“You don’t want to talk about yourself all the time, instead include others in your endeavors and mission.”

Isaac Mashman · The Manifesto, Second Edition

“There is no need to share your bathroom routine and display it for the world to see, but cut through some of that mysterious cloud surrounding your personal brand and let people know who you are.”

Isaac Mashman · The Manifesto, Second Edition

“When you end your professional punchline don't redundantly say “I help people,” consider saying “I help you!” notice how the dynamic shifts? You're approaching it out of service rather than ego.”

Isaac Mashman · The Manifesto, Second Edition

“Storytelling does not have to be from your past. As you’re living life, traveling, and doing great things as I know you will, let people in on what you have going on.”

Isaac Mashman · The Manifesto, Second Edition

“It is through storytelling that people continued to support me despite my fickleness as I went from business to business until I eventually wound up in the personal branding space.”

Isaac Mashman · The Manifesto, Second Edition