“When you end your professional punchline don't redundantly say “I help people,” consider saying “I help you!” notice how the dynamic shifts? You're approaching it out of service rather than ego.”

“You don’t want to talk about yourself all the time, instead include others in your endeavors and mission.”

Isaac Mashman · The Manifesto, Second Edition

“Rotating perspectives induces the communal feeling that the subject at hand is larger than you.”

Isaac Mashman · The Manifesto, Second Edition

“Using the first person point of view such as “I am” infers that you are sharing a story or communicating how you feel.”

Isaac Mashman · The Manifesto, Second Edition

“Don’t change the way you speak from platform-to-platform. Who you are is what people will know you for.”

Isaac Mashman · The Manifesto, Second Edition

“There is no need to share your bathroom routine and display it for the world to see, but cut through some of that mysterious cloud surrounding your personal brand and let people know who you are.”

Isaac Mashman · The Manifesto, Second Edition

“Confusing your audience is the last thing you want and having mismatched messaging does just that.”

Isaac Mashman · The Manifesto, Second Edition