“There was no shortage of books on branding and social media, many of which became obsolete shortly after their publication. I was aiming for something evergreen and all-encompassing.”

Who said it, and where.

Who said “There was no shortage of books on branding and social media, many of which became…”? Isaac Mashman said it in his essay "My Relationship with Books, Reading, and Why I Decided to Become an Author", Executive Thoughts, July 10, 2025, first published on Medium.