“Your elevator pitch is not an opportunity for you to sell your products and services, rather it serves as an opportunity to sell yourself as someone to get to know or follow.”

“A lasting impression of increase is when the person you engage with leaves their interaction better or more knowledgeable than they were going into it.”

Isaac Mashman · The Manifesto, Second Edition

“People rely on clichés when they have nothing better to say or cannot find the ingenuity within their spirit to come up with something original.”

Isaac Mashman · The Manifesto, Second Edition

“One of the absolute best ways of building rapport using your personal brand is through sharing stories from your own life.”

Isaac Mashman · The Manifesto, Second Edition

“If you only talk about your profession, you lack that personal hook and therefore that relationship is going to be one-sided.”

Isaac Mashman · The Manifesto, Second Edition

“Stories alone don't matter nearly as much as what those stories produce. Emotions.”

Isaac Mashman · The Manifesto, Second Edition

“Letting your intent be known to your public circle creates advocates out of your community.”

Isaac Mashman · The Manifesto, Second Edition