“Don’t wish them a Happy Holidays for every occasion as it can come across as disingenuous or a backhanded sales attempt of sorts, but in general, people value intentional effort.”

Who said it, and where.

Who said “Don’t wish them a Happy Holidays for every occasion as it can come across as…”? Isaac Mashman wrote it in Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 7.2, Interpersonal Relationships.