“Someone does not have to fully believe in the thing you're talking about or telling them to do if they trust your intentions or expertise.”

“Influence is characterized by creating a sense of confidence and trustworthiness.”

Isaac Mashman · The Manifesto, Second Edition

“You will potentially have millions of people who know and trust you, but you may not know they exist.”

Isaac Mashman · The Manifesto, Second Edition

“Influence is represented by trust and the ability to get someone to take action or change the way that they think.”

Isaac Mashman · The Manifesto, Second Edition

“Over time, your audience grows from curiosity to trust, which is the cornerstone of long-term influence.”

Isaac Mashman · Executive Thoughts, 2024

“Being cautious and conscious of leverage makes you a very effective “trader” of this currency known as influence.”

Isaac Mashman · The Manifesto, Second Edition

“If you are aiming to position yourself and become a high authority public figure, be prepared to start playing public figure games.”

Isaac Mashman · The Manifesto, Second Edition