“If you copy someone too aggressively and who is widely known, and it appears as such, people will doubt you for your originality, and it can actually affect your reputation in a negative way.”

“I have no issue with somebody being inspired by my actions and putting their spin on it, but when it is verbatim, the exact copy, it rubs me the wrong way.”

Isaac Mashman · The Manifesto, Second Edition

“If you attempt to make things right, you’re at least able to demonstrate to the public that you’re working to fix what happened to the best of your abilities.”

Isaac Mashman · The Manifesto, Second Edition

“If you once launched a podcast in 2008 and have not had one since, does it make sense for you to say that you’re a podcast host?”

Isaac Mashman · The Manifesto, Second Edition

“Pay-to-win tactics are representative of the fact you are not good enough; otherwise, why would you have to convince others to pay attention using your dollars?”

Isaac Mashman · The Manifesto, Second Edition

“I am proud to say that I have never paid out-of-pocket for any press feature.”

Isaac Mashman · The Manifesto, Second Edition

“Don’t let yourself be led on by those vanity metrics that would drive you to make a rash purchase that sacrifices your laurels in an attempt to boost or artificially bolster your credibility.”

Isaac Mashman · The Manifesto, Second Edition