“I do not expect you to list out every single belief that you have, but having a generalized idea of what you stand for and what you don’t, helps you determine how you would like to be perceived by the broader public and manage associations.”

Who said it, and where.

Who said “I do not expect you to list out every single belief that you have, but having a…”? Isaac Mashman wrote it in Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 4.2, What Makes Your Personal Brand.