“Your faith determines many of your beliefs, and your beliefs influence your characteristics.”

“Faith, or the lack thereof, remains a pillar of your personal brand. Faith allows you to connect to others at the deepest levels of humanity.”

Isaac Mashman · The Manifesto, Second Edition

“I do not expect you to list out every single belief that you have, but having a generalized idea of what you stand for and what you don’t, helps you determine how you would like to be perceived by the broader public and manage associations.”

Isaac Mashman · The Manifesto, Second Edition

“Pick the ones that are the most relevant to what you want to be known for. The most impactful titles will be the ones people remember and associate with you.”

Isaac Mashman · The Manifesto, Second Edition

“Brand describes the things that make you money, your credibility, your expertise, and the challenges you have overcome to get to where you are at.”

Isaac Mashman · The Manifesto, Second Edition

“You do not have to be the Number 1 leading expert to be positioned as a top expert or even remotely one of the best.”

Isaac Mashman · The Manifesto, Second Edition

“There's so much emphasis on the professional side, they miss out on one of the most important parts of their identity.”

Isaac Mashman · The Manifesto, Second Edition