“So build your personal brand to where the press comes to you, or to where you could get into the press without having to pay your way in, because that's what legitimate media does.”

Who said it, and where.

Who said “So build your personal brand to where the press comes to you, or to where you could get…”? Isaac Mashman said it as a guest on The Maverrik Podcast, in the episode "The Ins and Outs of Personal Branding with Isaac Mashman", published July 4, 2022.