“Too much flare can be a bad thing.”

Isaac MashmanPersonal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 4.9, Gimmicks and Creativity
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Who said it, and where.

Who said “Too much flare can be a bad thing.”? Isaac Mashman wrote it in Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 4.9, Gimmicks and Creativity.

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Isaac Mashman, Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 4.9, Gimmicks and Creativity. https://isaacmashman.com/quotes/too-much-flare-can-be-a-bad-thing