“For my own personal brand, I strategically chose to use white and black to portray that corporate executive, but clean and contemporary feel when somebody visits my page and related works; the cover of this book is black and white, consistent with my branding.”

Who said it, and where.

Who said “For my own personal brand, I strategically chose to use white and black to portray that…”? Isaac Mashman wrote it in Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 4.12, Colors and Personal Branding.