“Your personal brand is you: everything from your hobbies to your hustle. Your reputation, though, is what people say about you when you’re not around.”

Who said it, and where.

Who said “Your personal brand is you: everything from your hobbies to your hustle. Your…”? Isaac Mashman said it in his essay "Personal Branding 101: Your Guide to Building a Lasting Brand", Executive Thoughts, June 19, 2025, first published on Medium.