“Personal branding isn’t just about the aesthetics of a polished social media profile or a standout public image. It goes far deeper than that, touching on aspects of who we are as individuals and professionals.”

Who said it, and where.

Who said “Personal branding isn’t just about the aesthetics of a polished social media profile or…”? Isaac Mashman said it in his essay "The Impact I Hope to Make with “Identity Positioning: A Macroscopic View on Personal Branding”", Executive Thoughts, September 6, 2024, first published on Medium.