Isaac Mashman The Manifesto, Second Edition
“Too often, people get caught up in the superficial aspects of branding, focusing on aesthetics and micro-tactics without considering the underlying strategy.”
About This Quote
Who said it, and where.
Who said “Too often, people get caught up in the superficial aspects of branding, focusing on…”? Isaac Mashman said it in his essay "Why I Wrote “Identity Positioning: A Macroscopic View on Personal Branding.”", Executive Thoughts, September 6, 2024, first published on LinkedIn.
Cite This Quote
Isaac Mashman, "Why I Wrote “Identity Positioning: A Macroscopic View on Personal Branding.”", Executive Thoughts, September 6, 2024, first published on LinkedIn. https://isaacmashman.com/quotes/too-often-people-get-caught-up-in-the-superficial