“The entire purpose of building your personal brand and creating content and building a following is to take people from cold to warm. So when you've been on a call with them, you're taking them from warm to hot.”

Who said it, and where.

Who said “The entire purpose of building your personal brand and creating content and building a…”? Isaac Mashman said it as a guest on Get After It with Aaron Griffin, in the episode "Leveraging PR to Grow Influence and Scale Your Business", published January 12, 2021.