“If your brand sucks, you’ll struggle to get conversions. If your marketing sucks but you have a great brand, you’ll go broke or never recoup any investment.”

Who said it, and where.

Who said “If your brand sucks, you’ll struggle to get conversions. If your marketing sucks but you…”? Isaac Mashman said it in his essay "What to Know Before Publishing Your First Book", Executive Thoughts, October 20, 2023, first published on Medium.