“The name is contemporary, the thing is not.”

Isaac MashmanPersonal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 1.1, What Is Personal Branding?
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Who said it, and where.

Who said “The name is contemporary, the thing is not.”? Isaac Mashman wrote it in Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 1.1, What Is Personal Branding?.

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Isaac Mashman, Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 1.1, What Is Personal Branding?. https://isaacmashman.com/quotes/the-name-is-contemporary-the-thing-is-not

Section
Section 1.1, What Is Personal Branding?
Published
March 7, 2025