“Personal branding, by my estimation, is the world's oldest form of branding.”
Isaac Mashman The Manifesto, Second Edition
“The name is contemporary, the thing is not.”
Who said “The name is contemporary, the thing is not.”? Isaac Mashman wrote it in Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 1.1, What Is Personal Branding?.
Cite This Quote
Isaac Mashman, Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 1.1, What Is Personal Branding?. https://isaacmashman.com/quotes/the-name-is-contemporary-the-thing-is-not