“Decide today whom YOU want to be known as.”

“If you are somebody like me who has never cared for your name, this is your indicator that you should accept it for what it is and then run with it. Don't worry about people being able to pronounce it or if they’ll love it.”

Isaac Mashman · The Manifesto, Second Edition

“In my senior year of high school, I began to realize that in having such an unusual name, it could be used to my benefit. I wasn't having to fight with other people to secure my social media handles or purchase my domain.”

Isaac Mashman · The Manifesto, Second Edition

“No one else has ever had our symbolic “fingerprint” on the world, or the blend of our past experiences, thoughts, and influences that make up our identity.”

Isaac Mashman · The Manifesto, Second Edition

“There's so much emphasis on the professional side, they miss out on one of the most important parts of their identity.”

Isaac Mashman · The Manifesto, Second Edition

“You have unknowingly been building your personal brand from the time you had no control over most of the aspects of your life.”

Isaac Mashman · The Manifesto, Second Edition