“I believe that you can do so much more for your personal brand by reverse engineering what works and putting your personal electric flare to it.”

Who said it, and where.

Who said “I believe that you can do so much more for your personal brand by reverse engineering…”? Isaac Mashman wrote it in Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 4.8, Inspiration vs. Copying.