“As you are reverse engineering your mentors or someone whose strategy you want to apply, it shouldn’t look like you did so.”

Who said it, and where.

Who said “As you are reverse engineering your mentors or someone whose strategy you want to apply…”? Isaac Mashman wrote it in Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 4.8, Inspiration vs. Copying.