“A substantial issue with people who are working to build their personal brand and are particularly driven by money and vanity, is that they lose sight of the bigger picture. They think that they are bigger than they actually are.”

Who said it, and where.

Who said “A substantial issue with people who are working to build their personal brand and are…”? Isaac Mashman wrote it in Personal Branding: A Manifesto on Fame and Influence, Second Edition (2025), Section 7.6, Negotiating On Your Behalf.