“The point of building your personal brand is to be able to have opportunities come to you and to lower the action threshold of opportunities that you already have.”

Who said it, and where.

Who said “The point of building your personal brand is to be able to have opportunities come to…”? Isaac Mashman said it in his essay "The Benefits of Being Able to Say “Google Me.”", Executive Thoughts, November 1, 2023, first published on Medium.