Chase the Vision
Guest: Isaac Mashman · Host: Jeremiah Fox · December 11, 2020 · 61 minutes
Transcribed from the episode audio and edited for names and terms. Speaker labels are assigned automatically and can occasionally place a line with the wrong speaker; the episode itself is the record.
Host
Yes, yes, yes. Happy Friday, everybody. Party people in the house. Welcome. You're listening to the entrepreneurial web. I'm your host Jeremiah Fox. We're coming at you live from Brooklyn, New York. I'm hanging in my restaurant, Delo right now. We're in the zoom sphere still. Haven't made it back into the studio, but one day, one day we'll get back to the studio. The beauty of this and this scenario is that I get to bring on guests from all over so far. We've done North America. I haven't gone international yet, but with this close today, my guest is a connection I made recently on Twitter, We've kind of been off and on each other's radar.
It's like passing ships in the night. But my guest last week, see you with Mike. See you with Mike. Thank you. Connected us. And here we are today. So that's kind of the beauty. The light at the end of the tunnel is that connections have been made. You adjust. You modify. And you find a lot of other really great things in that process. So before I bring my guest on the message of the week, this is something he tweeted earlier today. Sorry. You're going to have to back me up, and I didn't get time to transcribe the second one. So the first one, he said this morning, it kind of instigated some thought process and it's every million dollar company started with a million dollar idea.
With that, we're going to mash it up with Isaac Mashman of Mashman Ventures. Welcome to the show, Isaac. How are you today? Man, I'm doing great. It's an honor to be on. How are you doing Jeremiah? Thank you. Thank you. So since I blew the real quote, why don't you do you remember what it was? I don't know. I don't have Twitter open right now. Do you?
Isaac Mashman
Yeah. Yeah. Let's do this instead. I was like, yeah, sure. And then I'm running around doing crazy stuff in the restaurant and I was like, ah, I didn't get to it. And then I completely understand. Now the first book was good, but I feel like it can almost be overused sometimes. But the quote that I said was, people get too big to do the small things and they wonder why they don't get the big results.
Host
And that's a testament. But I think the first one, even though you might feel like it's kind of unoriginal, You know, I want people to get a little back through on YouTube because you're a pretty young dude and you're coming in, just looking through your social media. You've got some big ideas. You're going at it hard. And I think it's a great way to preface the show, either way. So with that, why don't you tell everybody a little about yourself? You're Florida native, is that correct?
Isaac Mashman
Yeah, born and raised in Jacksonville, Florida. I was raised with the entire mentality of, you know, go to school, get good grades, get a good job. And a lot of times, you know, people told me what to do up to the point of college, but they never told me what to do after college. And I went through single mom for most of my life, eventually got remarried. But I was that A plus student, you know, I'm not one of those entrepreneurs who can say that I was a D.R.F. student. Like I literally went my entire childhood, you know, with the aspirations of going to college all the way.
I didn't know what I was going to college for. And then my senior year in high school, I was going through some crazy times and looking back, I realized that I've kind of stumbled in entrepreneurship and viewed it as my therapy, got started in business as a senior, didn't legally start my business until earlier this year in 2020, but over the past couple of years, I got in and out of the industries of network marketing, wanted to do a record label, started with a clothing line and a whole bunch of different avenues and niches and fields. And then I launched my company, Mashman Ventures, earlier on 2020.
Host
And the backbone of that is really has to do with branding, correct?
Isaac Mashman
Yeah, I mean, I started Mashman Ventures to basically help out with my personal brand. That was like the big thing, if I wanted to write a book, I wanna be able to self-publish it. If I do speaking engagements, there are tax benefits that come with starting a business that a lot of people don't realize, but the backbone of it from a company standpoint of marketing is personal branding,
Host
which is huge. And that's something I definitely wanted to talk about because I was like, for me it was the opposite. I was like high school dropout, you know, selling weed. It's funny because when I first started this show, the executive producer Sam interviewed me and he was asking me, he was like, so when was your first, like, what was your first hustle? What was the first thing you did? And he was like, for me it was selling candy and I thought back and I was like, Oh yeah, it was so nickel bags and it's great. I guess that was the beginning of it. And for me, the word entrepreneur wasn't a thing growing up.
You were just like a business guy or you weren't. And I remember the first time somebody called me that, it was like 10 years ago. And I was in the midst of opening a bunch of businesses and they're like, oh, you're just a regular entrepreneur. And I was like, are you insulting me? What does that mean?
Isaac Mashman
Yeah. And I've interviewed a couple of times the lady, she's a neighbor friend of mine. And she's got an MBA from NYU. And I asked her like, is it a part of business curriculum? And she said, they're just now starting to introduce it. And the idea of entrepreneurship and catering classes around it, which I think are studying jazz and college. Yeah. Yeah. It's interesting that it's like one
Host
to be able to talk about that, man. That's an aura of transparency. Salute. you've come a long way, I can tell. But it's, come on man, give yourself credit.
Isaac Mashman
But no, I think that it's interesting though that entrepreneurship is being introduced to the curriculum, but at the same time, I don't think that there's anything that can benefit a person more than just going out and experiencing those things.
Host
I think we can agree on that. And to your point about college too, like I actually, I dropped out of two high schools, I worked my ass off for a couple of years and then eventually ended up going to a four year university and ultimately getting a master's degree, but it was all in music and music performance. Yeah, that's, I grew up in a musician. Yeah, I know, right? The stream meanders, bro, big time. But yeah, music was my passion as a kid. My mom's a musician as well. And she had gone back to get her master's degree and I was like 20 years old running like a reggae band, playing gigs at night and doing like construction and long care during the day.
And she was like, you should check this out. And I was like, dude, I don't have And she was like, I think we can work this out. And she knew somebody, the administration, and they helped me out. So I did two performance degrees, and I was a freelancer. I just wanted to play. I just wanted to play and make music and do nothing more. And then you get in there and you realize, oh shit, there's like a huge business component to this. And it kind of jaded me at first. But I'd also spent equally as much time in the food and culinary scene. And hence the reason why I have a restaurant today.
And it's funny because I knew, that's very creative out of the tune. I knew that the business was intertwined because it was like business first. And then you get, you know, you get to make the stuff because you have a storefront, you know? So you always have to put the business for a front. Now it's all comful circle and I appreciate it all. Like I definitely like quit music. Cause I was like, this is a bunch of business bullshit. It's sucking my heart out. You know, what's the thing, man?
Isaac Mashman
Music industry is a, one of dirty business. Yeah. By a lot of, by a lot of different avenues. I mean, it's a great business. Don't get me wrong. But dude, if it's taken away that creative side of you and kind of becoming more of a chore than an actual passion and that kind of beats the entire purpose of doing it.
Host
Well, and the point was, and I etched this out in the restaurant industry, was you have to just be yourself. You have to work harder. Like you were talking about being niche, you know? Like anytime you are, my restaurant, if you saw it, it's just like as niche as it gets. It's just like off the, you know, it's not mainstream. And so we had to work extra hard to really develop a culture around it and follow it. we've done it, you know, and it but it just it just means more work. And I just do win the towel on certain things earlier. Yeah, it's they're not done.
It's not over. But to your point again, you know, a lot of people have come to me now that I'm, you know, established and I've got businesses and I still have a music studio and I still publish and produce things. So my friends who've got kids that are like heading into into college or high school, they're like, Oh, should Billy go to school for music? And I'm like, no, should Billy go to school for cooking? I'm like, no, Billy should get his ass out on the street, go into a restaurant, get into the clubs. I mean, you can't get into clubs right now, but it will come back. But like, post-COVID, right?
Isaac Mashman
Yeah, yeah. But it's all going to snap back. But it's like, you need to grind, and you can make money, especially like the restaurant industry is so indicative of this. You can make money while getting the best education possible versus paying 120 grand for a two-year associate's degree. And then you get put in a restaurant, you don't know what to do. I mean, it's interesting that, you know, schools like the Culinary Institute here in New York, they used to to have a mandatory two year in the field work requirement before you could apply. So you had to be, you know, you had to have worked in a restaurant.
It didn't matter. It could have been an ice cream store, you know, but you had to have two years experience before they would let you apply to the school and they got rid of that. And I worked for this chef years ago who was an alumni from there and he had, you know, an apprenticeship thing and they would send us these kids in the summer and he would be like, you know, if they can't hack it, get rid of them. I'd fill them all out by afternoon. Like they'd come in the morning by afternoon. Like where'd they go? They were terrible. They didn't know how to work.
But they just paid all this money for a degree. It's crap, man. So you did not go to college, I'm assuming. Did you do any classes? No. While I was in high school, I was taking advanced placement courses that stereotypical route. I had college credits. And I could have got a four-eyed scholarship in Florida. They have a fantastic program that's paid for by the lottery. Can't even remember what it's called. Anyways, the scholarship fund, I could have taken the SAT one more time, got additional 10 points, got a fluoride scholarship. I got accepted to Florida State and a couple other colleges. But towards the end, man, this is when I first got introduced to network marketing.
I saw these 20 year olds, 21 year olds making $10,000 a month and coming from a family that a lot of my issues were caused because of the lack of money or arguably the lack of the mindset to get that money. I was like, why am I going to go to college for a marketing degree, possibly? I didn't really even know what I wanted to do. I was not one of those kids who was like, I have a passion for engineering. I have a passion for this. I have a, I know I'm set. And so I remember, I saw my guidance counselor. I'm like, I'm going to college.
And he's like, what do you mean not going to college? You know? And man, there have been a couple of times where I haven't really regretted that decision, but I've looked back and I'm like, man, I've sacrificed so much. Like I gotta make this work. So now college just wasn't the route.
Host
Yeah, but that's great because that's where, that's where the real strength comes from. Like when you, you know, when you enter the dark woods and you're just like, I'm gonna get to the other side. The people that get to the other side. And right now is so telling of that as well. Like all these people who started in their business when the Martin was at its peak and you could kind of pull off whatever you wanted. I mean, literally, they were like, you know, in New York City, they were like unicorn stores on every corner. And I'm like, what the fuck is this? Like where are we going with this?
Right. And they're all gone now. It's just like that. So if you started then, yeah, you could literally like polish turds and make money off of it. But now it's like the people that survive this, the people that get out of the woods, they're like the true, the true samurai, the business samurai. I'm really into martial arts, so I tie that into business. And I think the two, they're parallel journeys and universes. So every now and then I'll make a silly samurai. No, not silly. I think that there's a beautiful thing about that though,
Isaac Mashman
because with martial arts, something I want to get involved with is like, crop, maga, eventually, was find a good trainer, that kind of thing. But just the overall mindset and the aspect of being a part of that and growing and hitting new levels and hitting new peaks, I think that that's not cheesy with cliche at all.
Host
No, it's not cliche. I just make it silly sometimes. You should start with Jiu Jitsu. Jiu Jitsu is like the foundation. and then add some crop. Yeah, start with Jiu Jitsu mindset-wise. I mean, Jiu Jitsu is like the most intellectual, I think of all of the martial arts. So you get that as a foundation, but you know, it's a specific type of movement. So you wanna add some other things to it. So like Chroma-Gao would be good, Muay Thai. I do a little Cap of Weta as well, but always with Jiu Jitsu as like the cornerstone because it's just human chess. It's like smoke and mirrors and like, it's well played.
And then, you know, like I was when the schools were open, I would train five, six days a week, and it was always like a message, every class, you know, the professor would get up and what he was saying applied exactly to like what I had to do as soon as I left. Like I usually had to go to work and it was like, oh yeah, that's that thing. And it's like plug right into the mindset. And it's phenomenal. I mean, a lot of the stuff that I put out on social media is stuff that I learned from Jiu Jitsu, not from business, not from like, you know, working so hard and being so introspective.
I have, you know, someone had to feed it to me, but it's, it's great stuff. So when you see those quotes, it's not me. I'm just asking them
Isaac Mashman
on occasion. I see a video getting tackled on the floor. Yeah, we do that.
Host
We do that. That's just, you know, that's just the visual eye candy and also, you know, you get to see some silliness. You're just like, Oh, wow, that guy just got through across the room. You know, that adds to the character side of things. I like it, man. Well, it does. And I believe in, in when you're promoting, we'll We'll talk about this, we're gonna take a break in a minute, but I'd like to delve into that more, the idea of the personal brand and like really being yourself and being, not being afraid to be multifaceted and put out there like what you really have going on in your life, because it's like I'm a business owner.
And for me, it's great, because I'm in a high traffic area, high concentration, it's a great community. I live on the same block that my businesses are on and most of the other business owners here do too. So you're intertwined. Yeah, it really is. You're intertwined in this physical community. And people get to see everything about you. You parent publicly. They see me beating my kids ass on the street now. You know, everything about you. And it's like, I came to the social media game pretty late. And that was just, I heard that right away, kind of like, just be yourself. Put everything up. Don't hesitate.
And I was like, all right, let's see if there's something. And I just think back, if all I was doing was like, hey, I have a radio show. I have a radio show. I have a radio show. people we like, yeah, I don't know. But they're like, wow, I just saw that guy get thrown. That's the guy with the radio show. Look, he just went flying across the room, you know? And all of a sudden it's like, oh, he's human. And I always like to rope that in too. And like with the guests too, like be as human as possible. I wanna hear your story, you know, where you come from.
So that somebody that's listening, they're gonna be a kid right now that's like 17 years old, that's like right behind where you're at. And like, can I do this? And they're like, oh man, Isaac just said, you know, He came from that. It's very similar and boom, a way they go.
Isaac Mashman
You know, and that's a deeper reason to why I do it. You know, obviously, you know, growing up and seeing the lack of money, money was an influence and that was kind of something that kind of sparked my journey. But deeper than that, it's like, do I have somebody who's watching me? Like that big brother approach. Like I was a single child, you know, and I didn't have siblings. I mean, I had step siblings and stuff, but there is an age gap. And so if I had like an older brother I could have like learned from or viewed as my mentor. I think that's a really powerful thing.
And I think that behind everybody, man, if you could find a mentor, that's huge. And I've talked to younger kids before and I'll give them the straight up approach. Like their parents might not like the approach because the parent could be like, go to college. I would say, don't go to college. But at the same time, it's coming from the heart. I don't have to worry about mixed emotions. I don't have to worry about being cautious about what I say because it's like it's real, it's authentic. Sure. And I don't like to use the word authenticity too much just because I feel like that's what everybody says now. Yeah, we'll get into that after the break. Yeah, I want to get into like a big segment in the way.
Host
Yeah, let's do it. Let's take a quick break. Oh, man. Yeah, yeah, yeah. Save it. Save it for the sucker punch. All right, everybody. We'll be right back. King tight. You're listening to Talk Radio NYC at www.talkradio.nyc. Now broadcasting 24 hours a day. Do you love, or are you intrigued about New York City and its neighborhoods? I'm Jeff Goodman, host of Rediscovering New York, a weekly show that showcases New York's history and its extraordinary neighborhoods. Every Tuesday live at 7 p.m. we focus on a particular neighborhood and explore its history, its vibe, its feel, and its energy. Tune in live every Tuesday at 7 p.m.
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You're listening to Talk Radio NYC, Uplift, Educate, Empower. Welcome back everybody. You're listening to the Entrepreneur Web. I'm your host, Jeremiah Fox. Today we're zooming to, are we in Florida today, Isaac? No, I am in Arkansas. Arkansas? OK. All places, right? All places. All places. So we're talking to Isaac Mashman. He's the founder of Mashman Ventures. And he is in Arkansas. What part of Arkansas are you in? I am in a town called Conway. Let's see, it's a little bit north of Little Rock, the state capital. So what brought you to Arkansas from Florida? A girl. There you go. Yeah, yeah. No, it was, you know, I'm from the Bachelors. From the Bachelors. From Florida, flew to California. I was living in and out of California for about 10 months.
Isaac Mashman
Give or take. Started talking to this girl that I met through Twitter, ironically. And, you know, we were talking for about four months and I ended up flying out to her and then we decided to get an apartment together and here I am. So. Awesome.
Host
Yeah, no. Most interesting things. I chased a girl in New York and here we are. Then 20 from original. Were you from original? National Tennessee. Really?
Isaac Mashman
Yeah, I grew up in the South. I lived in the South until I was 22, I think. But I know. The last few years I was there, I spent probably half the time in New York, bouncing back and forth because of the girl. And beautiful state. Yeah, not great. It's fantastic. I've East Coast throwing through. Just love the East Coast. I lived, I was born and raised in Nashville, but I lived along the coast for most of my life. Went to school in Buffalo. It's too cold, way too cold. Yeah, I couldn't do that. Fun for like a little bit. Yeah, yeah, yeah, but exactly.
But yeah, this is a nice New York City, especially this is a nice happy medium, because you're right on the coast. It never gets cold for very long, you know? It does for a little bit. It's like we had a cold snap a few days ago and now it's like 60 degrees. And I'm like, it's December, love it, bring it on. So, cool. So Florida, California, Arkansas, we were talking about authenticity buzzword for the day. And you know, it's funny to me is like, so, you know, I grew up in the 80s and 90s and I mentioned earlier, like in high school, I was like running this reggae band.
I was the drummer, but I was also managing the band like doing all the booking and everything. But like all the, you know, it was like a roots reggae band and all the dudes were like West Indian, like older guys, like the lead singer was my dad's age. It was pretty funny. But their whole thing was, you know, just being like true to yourself. And you know, these great like values that I learned then pre-social media, pre-internet, all that stuff. And you know, again, being a late comer to the game, I've just got into this social media scene within the last couple of years. And there's like all these buzz words.
I'm like, you guys need to go listen to some roots reggae, because they just say it in the most honest way, but it was kind of embedded in me. So when, you know, it's talking to a guy, he's like a social media marketer when I first started all this stuff, like the show and beefing up things for my businesses. And I was like, man, I don't know shit about this. Like, and he was like, that's kind of beautiful. He's like, cause you're gonna come in. He's like, you're a real dude. You're gonna come in fresh and maybe it'll be, maybe it'll be a good thing, a good voice.
And I was like, oh, okay, I could do that. So what's your like, you know, you started to talk about it, your sentiments around authenticity, but also just like being yourself. Yeah, well actually through social media and personal branding. I think that one, the conversations that people have in private are now brought to the public view through social media. It's like, social media at its core is just a way for us to interact with other people who are just like us in different places. Like you have a life and we have a lot of similarities our own individual life. We wake up in the morning, probably drink coffee, we do whatever else we do.
And it's like, we don't realize that pre-social media, right? I was born and raised in the internet era. So I don't have the luxury of saying that, you know, I saw it come in and saw the changes and the evolution. But just in the past five years, I've seen the evolution of technology and social media and it grow, you know, a couple years ago, TikTok didn't exist. Now it is and it's a bam. But I don't think people realize that it's just like we're normal people having normal conversations, but certain words can kind of become overused or overplayed out. But I think that the message still stands the same of the importance behind it.
But at the same time, people don't break down what it really means to be authentic, or what it really means to be this person, be this individual. And when I first got involved with all of this, man, I took to Gary Vee, and I feel like even saying that makes me feel, makes me like this. It kind of makes me cringe. Little crunchy. I love Gary. I love Gary, but at the same time, he wasn't the first person who I saw because I always had those entrepreneurial tendencies. But I saw him and I saw his message and I kind of reverse engineered his brand. And the one thing that he always talks about is be authentic, be yourself.
And what I did is I took to that whole hustle mentality, entrepreneur mentality and it's taken me a while to finally figure out that like, Hey, like I can be myself without having to take to any specific message with the message that I want to create and the message that I feel the most, you know, driven to talk about. And it's, it's really meant about being, it is about being yourself. Yeah, like I'm trying to break down something that's so simple, but I feel like people overthink it and overcomplicate it It's as simple as taking a picture of you know you going and practicing martial arts or Me taking a picture of my office or me drinking coffee or the coffee maker going But what that ties into and a little bit of value when it comes to personal branding is by posting these different aspects of your life You know, you're not trying to be unless you're trying to be like a lifestyle vlogger or influencer there's a balance to things.
But by taking different aspects of your life and putting them out there for the world to see, you're enabling different levels of connection because somebody else could be a huge coffee drinker. I'll use the example, right? See with Mike, I love that kid. He's built an entire community based around people who drink tea is something that's so simple, yet so intimate and like you have that emotional connection with him because he drinks tea. And because you drink tea, you're going to support him. And it's the same thing with posting a video of you doing martial arts. You're going to attract certain people who might have an interest in martial arts.
Or if I wanted to get started, I know that I could come to you to find out, Hey, where do I start? What's the, what's the thing to look for in a good instructor? Um, and man, I just think that not overthinking it is, is a person's best friend.
Host
Yeah. I, that's the best advice I've gotten. And then it's funny because even though, you know, I would tell myself that I wasn't overthinking and, you know, you sit down with somebody that really like is good at this. and they're kind of picking apart at your process, and then you're overthinking it. And I'm like, oh, yeah. You are overthinking it. Like it happened. I cannot overthink it. Right? You should have been here. Exactly. You should have been here overthinking it. That is often the case. But it's really been the best advice, and it's funny. It's definitely like peeling those parts of the layers of the onion away to get at the core.
And it's happened twice, I'd say, in the last four months. just meeting with people that are like really good at it and, and, you know, then exposing a little thing and me being like, Oh, okay. And then I get to work and then it's like, wow, there really is some candy at the bottom of this jar. You know, it's been, it's been great. I've been, I've enjoyed it, but it's definitely like, I got to call it, I got to call the kids, you know, I got to call the, you know, somebody in their twenties because like people my age and it's very interesting for me and, you know, business owners just slightly older than me, just a little bit, like a few years.
There even like farther in the dark, I feel like, you know, I caught like the tail end of it. And there's a little bit of hope, I think because I just act immature most of the time. So like, you're like 24-year-olds relate to me. But like, you're young and hard. I'm yeah, very young and hard. My kids are like, oh my god, dad, will you grow up, please? And something similar, you know, I mentioned it earlier, you know, connecting with people through social media. Like I started basically with the radio show. Like Sam was like, hey, you know, same thing. I, you know, it's funny I got into Gary V back.
I was in wine sales for a long time. So back in like 2007 when he was doing Wine Library TV, someone was like, okay, check this guy out. And I'm like, oh, cool. And I loved him. His approach to selling wine and just like describing wine, I thought was fantastic. And then, you know, watch this show for like six months. And then that was it. Like nothing. 10 years go by, I'm just like working, no social media, no YouTube, blah, blah, blah, blah. And someone sends me another video and I'm like, check this guy out. And I'm like, oh, I know him. And I'm like, wait a minute.
He's not selling wine anymore. Right. It was, it was pretty interesting. I was like, whoa, what's going on here? But the idea of like just doing a show, creating a personal brand for all, because I'm involved in so many things. Like having that as an umbrella was eye opening for me. And literally I, I meet Sam on to another show. And he's like, do you want to start a show? And I was like, oh, I heard this was a good idea. So I hopped in, you know, basically on social media in relationship to the show. And again, just pumping that out and nothing. It was like crickets.
And I started posting like workout videos because I saw some guys, you know, connected with them. And then all of a sudden they're like, oh, you have a show. And I'm like, yeah. And then I'm like, oh my God, your show's great. And I'm like, oh, that's how it works. You gotta just put like these little trailer crumbs, you know, to get to make serious connections. Like really like support people. And like team with Mike, he's a great example. You know, the kid is like, he just really like supports other people in the community. You know, like, and do you know, Damon Johnson too?
Isaac Mashman
Yeah, that's the real team. Counter. What's that? No, DJ real team. Okay, no, I do not. You gotta check him out. Another guy, team with Mike. He's been on, he was on a show just maybe like four weeks ago. Another guy that's just really great about that, where like if you befriend him, he's gonna pump you out to everybody. And that's just like, yeah, it's fantastic. Well, those are the best relationships, man. You mentioned Damon Johnson, I immediately went to Damon John the shark from the shark. Oh yeah, yeah, no, no. Yeah, yeah, no, that's who I immediately thought of.
Host
I was like, okay, I'm not in those circles. Yeah, I know, I know I've seen, I know I've seen, you know. We're working to get there, right? We're the modified version. I think that's the, oh man, I'm gonna take a drink coffee real quick. Yeah, yeah, we're gonna take another break. So take two drinks. We'll take a quick break. We'll come back and we'll, we'll, all right, everybody. Hang tight. We'll be back in just a few. You're listening to Talk Radio NYC, uplift, educate, and power. Are you interested in having a better relationship with yourself, others, and God, greetings. I'm your host, Dr. George Andal, for the show we're journeyed through into awareness.
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So now you know, on Thursdays at 5pm, at TalkRadio.nyc. listening to talk radio NYC at www.talkradio.nyc. Now broadcasting 24 hours a day. All right, folks, we're bringing it back to you hot. We're here with Isaac Mashman in somewhere Arizona. I forgot where I can saw him, man. Arkansas, even a more in the place. I'm on fire today, man. I'm off. I just had like four people come through the door, like trying to do some business. And I had to show them all away. Yeah, no, it's great. It's better than the opposite. It's better. This is true. This is true that gets funny balancing like the stressors It's like oh my god all these people and it's like when your phone's not ringing you're like I'll take what's the what's worse is when you're on a call and you have another person trying to talk to you and another person walks in the door And man, but hey, I would rather that than just Silence.
Yeah, sure sure sure sure so we we've discussed a little bit about personal brand And we've just kind of, we're talking on the last segment about, you know, that being like the umbrella for, you know, whatever else you kind of got going on. What else do you got going on? What is the ideology for you behind creating the personal brand? You mentioned a couple things like interest in clothing, line, interest in music production. What are some of the aspirations that you have? And then, you know, the idea for you to provide this kind of service for somebody else? Because that's at the cornerstone of what your company does.
Isaac Mashman
Yeah, absolutely. I mean, so going into my senior year, you know, I saw other people doing a clothing line and up until that point I had those entrepreneurial tendencies to where, you know, I was trying to, I would take pins apart and I'll put the pins back together and I'll turn them into like pin guns. And I would try to get like, I had a catalog of pins at one point. I don't know what I was thinking. I did a lawn business, you know, I passed out flyers in an entire neighborhood at one point. I had a trailer that would, that was attached to my bike.
I haven't, I don't even think I've talked about this. I think I've maybe talked about this once, but I had a trailer and I put a lawn mower on the back of the trailer that we got from Harbor Freight. And I was on a bike and I would just bike through the neighborhood with that lawn mower. And so I had those tendencies and I wanted to do a clothing line based around that whole hustle mentality. I cringe looking back, but I made $50 online and I never touched one piece of clothing. And I had like a, it was a low profit margin, but I made like $5 per T-shirt sale.
And I'm like, that was kind of the spark of my personal brand. I recognize is building up a brand is difficult for a company, for a restaurant, for example, but building up a brand based around who you are, you don't have to overthink it. You don't have to think about everything. I mean, there are a lot of different avenues and aspects to it, but getting into this network marketing, I saw the importance of being considered a mentor, being considered somebody who is a leader who other people and your down lines looked up to, and that's personal branding. And then so over the past couple of years, man, I just went into and tried a bunch of different things.
I didn't even realize that's what I was doing. And I never went far into any specific area. It was more so I kind of dipped my finger in it. I got too lazy and I wasn't consistent. I didn't get too far, but what I did is I had enough experience to understand if that was going to be the thing for me or if it wasn't. I didn't like, I'm grateful to say that I never had to try one thing for a full year or for three years. And that after a year and after all that time, I then realized that it wasn't for me. Like it was quick.
you know, at the beginning of this year, I started out the year doing personal branding work for musical artists. And that's why I always have an interest in hearing about people who have like a musical background because, you know, I worked with them, namely rappers. And then I wanted to do record label, I managed an artist out of Indiana. Whenever I met in person, it took me four months of managing the guy to finally meet him in person. And then I recognized that I had more of a passion for building up my personal brand and building up brands than I did for building up businesses.
And I was like, well, why not combine the best of both worlds and start Mashman Ventures. And that's pretty much the beginning story, the back story of how I got started with it. And yeah, man, I mean, personal branding at the core, I think people don't quite understand what it is. They think that they think that they don't have a personal brand that you, it's something you create. But a personal branding at the core is who you are. It's your name, it's your background. I was blessed with a very unique name. Like I don't think there's any other Isaac Mashman. I know some people don't have that luxury, but at the core, you are the only person who has your name who was born at the same exact time on that date in your place with those parents.
And that adds to your personality, that's your personality. And people want to be associated with you for who you are. And there, it doesn't matter if you're an artist, it doesn't matter if you're a business owner, it doesn't matter if you're an actor, model, any of those things, or just simply somebody who might be working for a company, your boss knows you and for, you know, you have a position in the company and they know you and they hired you for a specific reason, that's your personal brand. And so yeah, there's so many different avenues but I'm not trying to go into a bunch of different areas.
Host
I have a question for you then about this because I'm working on a consultation side project. I've been a business consultant for years, you know, but always just like random, you know, somebody comes to me with something. Here's what happens. People come to me all the time and ask for advice on things. And when certain companies are around, they're like, you should charge for this. And I'm like, I'm a nice guy. I'm like, oh, it's happening. Yeah. But I've charged. I've consulted for major restaurants and wine stores and done build outs and things like that. So then I'm getting paid. But literally, enough business people have been around when it happened.
They're like, man, you got to even fish just a little bit. Monetize yourself a little bit. So I'm in a mastermind right now. That's my first one with this guy Lance Knob. He's been on the show. He's out of New Jersey. He's great. He's a PhD in physical therapy. But same thing, after years, he always got several clinics. So he's gone through the business aspect of it. And then after years of helping people fix their bodies, he realized he could also help them fix their lives or their business level, whatever. So he's doing both. It's really fantastic. And the same has kind of come up for me.
So we're at this crossroads right now mastermind from my particular project as like the conundrum is do we give it a company name, you know, like whatever consulting or is it just me as a personal brand and it's just in the component of what I do. So I started to put it out onto social media like asking questions, even through like the RepStron's website and social media I've said, you know, would you rather work for a celebrity chef or at one of their restaurants and just trying to get feedback from people? What's your instinct on that? I know what mine is, but I'm curious what your instinct would be.
Would you create a company name? Or would you do like you did and create a company name that's tied to your name? Well, I think it goes down to your individual goals
Isaac Mashman
with who you are and what you're trying to be known as. Obviously, at the courts, you're trying to be known for yourself. But there are different avenues that people are going to automatically take to you and know you for certain things more than they know you for other things. But if you are doing this talk show, if you're doing a restaurant and all these other side hustles and passions and projects, you're not going to be known as a coach. You're going to be known as yourself. Creating a company based around that thing is great, but when you go to build a company, you have to give it characteristics.
I personally tied my company name and I created it based around my last name because I'm taking the approach. love him or hate him, Donald Trump is a fantastic marketer and brand. He built up a brand based, he put Trump vodka, Trump steaks, Trump airlines. And I kind of looked at that and I was like, you know what, I could kind of do the same thing, Grant Cardone, Cardone Ventures, Cardone Enterprises, because I recognize the last name has more weight than your first name. I was reconnecting just last night working with people in mind or reconnecting with some people who I knew from a couple years ago back when I was attending church, back in Boy Scouts, back in all those different things and I was, I could remember the first name, but the last name was what made it difficult to reconnect with them because I forgot some of their last names.
And that kind of hit me, hit home and I was like, man, you really have to make that impression. But it goes down to the serious, how serious are you about doing that? I think that having a personal brand and promoting it and promoting this passion project would be great. But at the same time, you don't want to over promote something and then under promote the other avenues and the other things that you're also passionate about. And so in that particular case, man, like creating a company and then using your personal brand to market it. And if you're doing it with him is good. So there's so many different avenues.
Like I'd have to ask you the goals. Like people ask me these questions and they're like, you know, what do you think? And I'm like, well, it's, I could give you the generic answer or I could give you the answer that's like accurate and that takes time to break down. You know, what are your goals with this? What are your personal goals? Do you feel more driven to talk about this project than you are this project? You know, and it's their levels to, you know, determining what the best way of doing that
Host
would be. Yeah. And that's like the course the mastermind is on. You know, we have to fill this whole like, it's like a basic one page form, but you keep adding to it. And it's like mission goals. Yada, yada, yada. And we're just at this point right now and it's kind of like 50 50 where people are like, just name it up yourself and people are like, make it a company. One of the things, the big questions was, do you see yourself having employees in three to five years? If so, you should probably make it a company. And I'm like, yeah, I don't know. I don't know. I really don't know.
Isaac Mashman
Really build it up to where you do it based around your last name. But when you're associating with your last name and with a separate company, let's say your last name is Fox, right? Yeah. So let's say, I mean, you could do, let's just go and use Fox Ventures or something like that, wouldn't be a good name just because you have Fox News and the Fox Corporation like you have to be careful with that. Yeah, well, you also this is something people don't realize it's like I asked people what pops up when you Google yourself and people automatically think that you're a narcissist for Googling yourself.
No, it's just it's reputation management. And if you were to Google Fox Ventures, I guarantee Fox News and that entire thing would pop up. And so naming your company based around your last name would be a bad move. Now, if you were to do Jeremiah Fox Ventures or or something like that, and then have all of your other ventures underneath that one company umbrella, then that might be a good move.
Host
Yeah, that was discussed, like creating and then also being very clear and legally separating everything out. So like if one got sued, the larger entity wasn't, you know, setting it up so everybody was protected the same way you do in LLC, you know. Right. It gets tricky. It's kind of like it is. It is. It is. I love it though.
Isaac Mashman
It's a challenge, but I love it. And I'm right there with you on that, but it goes down to the holding company, and what defines a holding company versus the parent company, and then what percentages will you lose those tax benefits if your holding company is actually acting as another company? And it's just, man, there are a lot of different avenues to that, but I think that's, if it was easy, what would be the fun in it? Like, it's same thing with getting into shape or doing martial arts, like you wanna be challenged so you can improve, and so you can look back and be satisfied and feel accomplished with how far you've come. And that's how I view this entire business area, this how you have entrepreneurship, self growth, all of it.
Host
Man, you're so ready for jujitsu. You gotta do it. As soon as school is open back up, you gotta get in there.
Isaac Mashman
Yeah. Okay, I'll be talking to you after this then about what to look for and see if you can point me in the right direction. Cool.
Host
All right, we're gonna take one more break. When we come back, I wanna talk about your podcast. Let's do it. All right, we'll be back in just a minute everybody. You are listening to Talk Radio NYC, Uplift, Educate, and Power. Small business trying to navigate the COVID-19 related employment laws? Hello, I'm Eric Sovereign, Employment Law Business Law Attorney and host of the new radio show Employment Law Today. On my show, we'll have guests to discuss the common employment law challenges business owners are facing during these trying times. Tune in on Tuesday evening from 5pm to 6pm Eastern Time on TalkRadio.NYC. Are you a business owner?
Do you want to be a business owner? Do you work with business owners? Hi, I'm Stephen Fry, your Small and Medium-sized business or SMB guy. And I'm the host of the new show, Always Friday. While I love to have fun on my show, we take those Friday feelings of freedom and clarity to discuss popular topics on the minds of SMBs today. Please join me at my various special guests on Friday at 11 a.m. on TalkRadio.nyc. Do you run or are ready to open your own business? Hi, I'm Jeremiah Fox. I've been operating and opening small business for the last 25 years and I'm the host of the new show, the Entrepreneurial Web.
Tune in every Friday at noon Eastern Time for insights and stories on the nuances of running small business right here on Fridays at noon, TalkRadio.nyc. NYC. You're listening to Talk Radio NYC at www.talkradio.nyc. Now broadcasting 24 hours a day. All right everybody ding ding ding we're gonna bring in the last we're on to this show today again we're talking to Isaac Mashman if you're just tuning in he's in Arkansas near Little Ross. I always get it by the end by the end I'm always going. That's what matters. That's what matters. years. Yeah. So I think it's got a brand new company called Mashman Ventures, his last name is Moshman, but he's also got a podcast called Chase the Vision. Tell us about your
Isaac Mashman
podcast. Yeah. Well, I actually launched the podcast underneath a different name back in June of 2019. It was called the Hustlers Choice Podcast. And that was before I really recognized how much I despised the whole hustle culture. And it was more so just because people would say things but they didn't know what they meant and it took me a while to really figure out what everything meant too. It was a level of maturity. I never came out the gate thinking that I knew everything but at the same time I took to different avenues. But I started the podcast as that kind of stereotypical. I'm going to talk about things pertaining to entrepreneurship and business and all this other stuff.
And then I did about 16 episodes over the course of the year and then earlier this year right when I made the transition and launched my company because I was acting as a sole proprietor and I had a company called Mashman Media. And again, I never legally filed anything. It was more sole proprietorship. I'm going to go ahead and use the doing business name as Mashman Media, Mashman Coaching, and doing everything stereotypical to social media. And then right around that time, that was when I transitioned out of that space. And I was like, OK, it's time to actually be that business professional and not that entrepreneur.
And I decided to change the podcast over from the hustler's choice to Chase the Vision with Isaac Mashman. And I made that change really because I recognize that all too often on social media, we think that the only people that have a vision are entrepreneurs because everybody gets so stuck up in their own ways or stuck up with like, I have entrepreneur in my bio. So that makes me better than you. Or, you know, I have this grand thing to be a millionaire or a freaking billionaire. And that's just, it's easy to say, you know, because we as humans get attached to the emotional side of things.
And we see the people with the Lamborghini. We see the private jets, we see the glitz and the glamour, but I recognize that people have a vision that are outside of business. For example, you know, you could be an artist, you know, although being a rapper, being an artist, being a music is technically business, it's not like you don't label it as a business. You label it as you're a musical talent. You could be a model or an actress. You are a business as a person, as a personal brand, but you're not, you know, you don't have your own business doing that thing. And, you know, the core of the show is really talking about self-development and personal development.
I don't want to label it as a business show because at the core of all success is personal growth at the core of all achievement because if I haven't grown, I wouldn't be able to have this conversation with you because I would be talking about the same things I was talking about three years ago as a high schooler. I've grown so I'm able to elevate my conversation. I'm able to talk about new things, have discussions and learn new things. And I thought that by having a show based around that topic and based around just the core of talking about my experiences, talking about my knowledge, I'd be able to help a lot of people along the way because you don't have to be some millionaire to be able to deliver value.
Even though I'm striving to hit those levels, I recognize that a lot of people come to me for advice, whether that be relating to business or relating to friendships. And if I could give you value and save you time, I'm all about saving time. I'm a naturally impatient person and I'm of the attitude of aggressive patience and that's not my term that I coined or rather a mentor of mine, But if I could aggressively pursue something and recognize that it won't happen overnight, but at the same time, I'm gonna go at it with all of me, then I would be able to get those results in a much shorter span of time and be able to enjoy the fruits of my labor for a longer period of time as well.
And so yeah, man, 43 episodes in. I've kind of laid off of it over the past month and working a lot of my company, getting different aspects of, you know, when you're starting a business, you have levels of maturity And I'm finally reaching a point to where I'm very clear on the services I'm offering. I'm clearing all those different things. And so I've been taking a lot of time on that. But I've been really planning and trying to mastermind how I can take the show and grow it in 2021.
Host
Awesome, very cool. And where does that archive at? I, you could literally find the show everywhere.
Isaac Mashman
I use Anchor as a hosting provider, free shout out to them. They've been tremendous to me. But you can literally find the show everywhere. Thank you for mentioning that, by the way. Yeah, definitely.
Host
No, this is a highlight for you, for sure. I always love to take a person and give them the spotlight for a minute. And before we clip, before we end in a few minutes, definitely want you to let people know what they can find out about you even further. I like that idea of aggressive patience. That was my wife and I were talking about it the other day. She's part of everything, but she's a high school man. teacher. But a lot of the, you know, a lot of, especially the challenges they've had this year, you know, having somebody like me around, she's like, what the fuck do I do with this?
She's used to being in the bureaucracy and there's just like protocols, but like that should got all thrown out the window. And we were talking about it the other day and I was like, you know, we're talking about patients. And I was like, well, you know, you have to know when, like, there's a point where you just have to strike, like there's no patience, there's no thought process. You're just like, oh, there's the opportunity your intuition takes over. But you But you also have to know when you can't do anything about it, you just sit back. Let somebody take the wheel and you kind of mention that, where it's like, you get some view time.
It's like whether you're just unplugging and you're thinking about something else, you can be thinking about your plants. I noticed that you were posting about plants. I was like, ah, this is awesome. If you can keep a plant alive, you can kind of focus on that for a little bit as a testament to your ability to keep something else going. But yeah, knowing when to just unplug and be like, nothing can really be done right now, So I'm not going to obsess over it. We're just going to let it go and coast versus like, now it's hot. Now we got to like do something, even if it's not the best idea, like something just has to be done, you know?
Isaac Mashman
Yeah. Well, I think a lot of people go into business and go into any venture thinking that they're going to get the results automatically. It's like getting into shape. Everybody knows how to get a six pack. Everybody knows how to lose weight. Everybody just looks for the diet pill. And I'm sorry, but the diet pill is going to mess up with your heart and mess up with your body. And you're not going to lose weight, and a healthy way. And I think that that's applicable to business and building up a business, building up a podcast, building up the audience of brands. And not only knowing and having the self-awareness and the understanding of when you can't do something or taking the time to figure out how you can do something, I'm more on solutions than I am problems.
And for plants, man, to mention about plants is I had a very difficult time, I saw a difficult time giving myself permission to feel okay with doing something that isn't related to business or growth, you know, because I was so programmed, I became obsessed with the thought of growth. And, you know, I have this image in my mind of who I can become and who I am becoming. And, you know, what's out there. So if I'm not at that point, I have to learn to enjoy the process and understand that it will take time to get there. And so starting Plants Man was kind of just a random hobby. I'm looking over here because I have sweet peppers growing on the window sill. Nice. this apartment, man. So, but it's cool.
Host
That's cool. Are you familiar with Simon Sennick and the Infinite Game? I am not. I'm familiar with the name, but I never really followed him. Check out the Infinite Game. You know, just like everybody else, you know, take him with a grain of salt, but the idea is around the Infinite Game. I think you'll get into that. It's something I tuned into maybe like six months ago. And it's just like, instead of like that idea of, I just posted about this on LinkedIn too. I was having a business consultation meeting with a guy that was looking to open a restaurant. And the idea of him building it up to sell it came up.
And I was like, that's great. That there's absolutely nothing wrong with that. But don't think about that going in. I was like, if you want to build it to sell it, trick yourself and pretend like you're going to pass it on to your kids. Like that's how you'll extract the most out of it. You know, versus chasing numbers on a piece of paper to, Right, you know, to show some potential buyer, you know, and the Infinite game kind of deals with that, like not crashing in and out, just staying in the process, like no matter what you're doing, it's really great.
Isaac Mashman
Definitely gonna check that out, man. Thank you for the recommendation. You know, I'm always, I'm big on personal development. I mean, if I wasn't, I wouldn't be doing the podcast, I wouldn't be doing what I'm doing, but, you know, I think that that's another thing that's important because people say I wanna make a million dollars and they think that the million, the seven, you know, the one with the six zeros is gonna solve all their problems. but at the same time you get to that mark and it's like, what else are you building for? You know, I have some pretty hefty goals by the time, you know, I'm 24, 25 years old, but I was thinking about this and having a conversation with somebody who I connected with your Facebook yesterday about this topic of, you know, so what I make this amount of money, but it's what's more important, the amount of money or the person and the work that I have to do in order to get to that point.
And then what is after that point going to look like? You know, if I make this amount of money, I can retire and do, you know, whatever I want, But at the same time, I don't want to become stagnant because I've seen personally people who become stagnant and their life gets away from them. Or there's a reason, I use this analogy and it's kind of a morbid analogy to use, but it's truthful. And I think that sometimes you have to use the stuff that doesn't sound like sunshine and rainbows to get your point across. But people who retire, right? It's like 65 is the magical age of retiring.
And people retire and then why does the mortality rate spike? because people stop growing, they stop being active. And it's like, even at that point, you need to do something that is going to keep you growing. It's going to keep you in that process, keep you aware, keep you in the present moment of growth.
Host
Yeah, telling you, man, you're straight into Jitsu. You gotta start. We gotta wrap up though. So we'll continue that conversation later. But where can people find out about you if they wanna connect with you? What's the best way to talk to you?
Isaac Mashman
Yeah. Well, man, thank you, Jeremiah. You can literally find me everywhere at Isaac Mashman. You know, I'm in the process, I'm in the business of personal branding, so I gotta be able to be found everywhere.
Host
You can find me on Instagram, Twitter, LinkedIn, Facebook.
Isaac Mashman
Do you have a website too? Yeah, @isaacmashman.com, been working on that a lot. Have some articles up there too that are pertaining to personal branding, so awesome. Beautiful.
Host
Well, thank you, man. Really awesome work, great catching up. And again, we'll continue conversation. Maybe we'll hop on like Instagram live or something and talk about Jiu-Jitsu. Dude, I'd love to. Awesome. Have a great weekend. again. We'll see you next week. Peace out. Much love. You're listening to Talk Radio NYC at www.talkradio.nyc. Now broadcasting 24 hours a day. Hi, I'm Graham Dobbin. Join me every Thursday evening for the mind behind leadership here on Talk Radio NYC. We speak to people from business, sport, military and politics, all around what makes it a great leader. The personal experiences of what's worked and need to be more importantly what has it worked.
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