Creating an Unrivaled Personal Brand with Isaac Mashman

Isaac Mashman0:12

Thank you guys for having me on. It's a pleasure, very cool.

Isaac Mashman0:28

Yeah, absolutely. My name is Isaac Mashman. I'm originally from Jacksonville, Florida. I'm 20 years old. I'm the founder of a company called Mashman Ventures. I have a podcast. I come from a rather normal family. Actually, I normally refer to it as kind of less than average, just because looking back now I realize just how normal it wasn't. It was normal to me, but it really wasn't normal for [most] people. I had a single mom up until the time I was like eight, and I saw her struggle a lot. That was a big factor in me getting involved with business. But yeah, I run a company right now that I launched in April of this year, 2020, called Mashman Ventures, and the entire focus of that company is working with people and building up their personal brands.

Aside from that, man, I'm just trying to build up a foundation for myself and build up a good life, be able to travel, be able to do whatever I want, and have some success along the way.

Isaac Mashman3:40

Yeah, I think the most important thing is really taking control of yourself before you try to take control of other things going on around you. That's something that I've struggled with, that's something that I'm continuously working on, because how are you supposed to give someone a word of advice if you're not following the advice that you're giving? I know oftentimes when I talk to people, they're able to give advice to other people, but when it comes to their own lives, they're normally asking everybody else for advice, or they just don't know what to do. It's like your buddy's asking for relationship advice, and the next thing you know, you're in a conversation like, what do I do in my own relationship?

It's the same concept. So I think first and foremost is really looking at a level of humility, not thinking that you're better than you actually are, and understanding what areas you need to improve. I think that because of Instagram, because of social media, because of the internet, we get the glamorized version of what reality really is. We don't actually view it through the real lens of, hey, these people have been in the game for 20 years. These people have been working on themselves for 15 years, or they come from an entirely different background than I do. They might have strengths that I don't have. They might be farther along in terms of relationships, finances, business, whatever it might be.

I feel like we put ourselves on a pedestal, like we're trying to be on their pedestal, when we need to be focused on how we are growing and what areas we need to grow in. So that's honestly what I would say: just focus on yourself and go into it.

Isaac Mashman6:18

600 pounds? My max was like 405, I think, 420. Something like that.

Isaac Mashman7:08

It was, man, I hate to say it, and this might be taken as cocky by certain people, but it's only going to be taken as cocky by people who don't have that level of confidence. I like to refer to myself as my biggest cheerleader, just because, through everything that I've been through in life, I'm the person who's pushing myself forward, for whatever reason, man.

Isaac Mashman8:24

What I did a couple months prior to even getting started is I was watching people do presentations, I was watching people do a bunch of different things. That built up my belief system. Prior to getting involved with network marketing, I was trying drop shipping, I wanted to do a clothing line. I was experimenting with different things on the business side, but what really got me to where I was like, yo, I could actually really do this and make a lot of money in it [was network marketing]. I like to say that some of the leaders of that network marketing company are the reason why I decided not to go to college.

That was what sparked that turning point, because I saw these 21, 22 year old kids making $10,000 a month plus, more than that. Obviously I went into it thinking that, hey, I could do that, and if I'd stayed a part of the company I probably could have. But at the same time, just seeing that possibility and seeing those opportunities was what drove me in the direction of an expanded mindset and expanded vision and expanded ideas.

Isaac Mashman9:44

Once I got a hold of that abundance mindset, I was like, man, I'm just going to go for it. I believe it was Napoleon Hill who said, or it might have been Earl Nightingale, something along the lines of, once the mind is expanded, it can never go back to its original form, because you have the understanding of what's growing and what's out there.

Isaac Mashman10:42

Public speaking, but not necessarily. See, I always had the ability to speak in front of crowds. That was never the issue. I was able to present in front of my classroom. I remember going to church, I was in a couple of plays, and I was able to do that, no worry, no concern. But at the same time, I remember the first time that I did a presentation, I was scared out of my mind. I was literally trembling. A good example is when I went live on Twitter. The first time I ever went live on a social media platform, I was sitting outside, and I think I was 18 at the time.

I remember twitching. I was sweating and my leg was shaking, literally. I think it's not so much public speaking, but just the ability to speak in front of other people and take control of the room, to be the center of attention, the center of focus, and not just on a friend level, like when you're presenting in front of a church or in front of a classroom and you know everybody in there. But when you're talking to a bunch of prospects, you don't know anybody in the meeting. You don't know what they're saying, what they're thinking of you, if they're judging you. So that was one of the biggest things I had to overcome.

Same with my own podcast, man. I did my own podcast. I remember the first episode I did was four minutes long. I didn't know what I was doing. It sounded better than some people's, I'm not going to lie, just because I've had the natural ability to speak. But I would just feel so self-conscious about myself. I had to exert that confidence and build that up.

Isaac Mashman12:44

Well, see, I let them dictate their skill set. I don't really look at their talent as much as I look at their brand.

Isaac Mashman13:26

I'll also look at the base talent that a person has. Are they actually talented, or are they just overly confident in themselves and they don't have any talent at all? Because I've talked to a couple people in the past who are coming into this with open eyes. They're like, I'm interested in working with you, but I also have to look at it from the standpoint of my own brand. I want to make sure that if I'm building something up, I'm not over inflating a person's ego when I think that their skills or their talent could be devoted in a better way, in terms of what is best for the client.

But when I go into a conversation, it goes first and foremost to what I do, and that is work with people to build up a personal brand on and offline. But before I dive into that, I have to ask the question, and answer the question, well, what is a personal brand? Because a lot of people hear the buzzword. Especially with social media, we hear buzzwords left and right: hustle, entrepreneur, business. What do any of these things mean? Personal branding at the core is who you are. The individual you are, your name, your characteristics, what people say whenever they talk about you when you're not in the room.

A lot of people build up a personal brand online, but they don't actually embody that personal brand that they're pushing online in real life. They're showing one side and one aspect of their talent online, but you talk to them and they're going to tell you about their job and they're not going to tell you about their music. Or you talk to them in person and they're going to talk to you about video games, and they're not going to talk to you about their Twitch stream. That's the thing, because I think a lot of people are afraid to talk about what they're doing, because they're afraid of criticism and they're afraid of being laughed at.

Growing up, their mom said, why are you going to be a gamer? Why are you going to be an artist? Why don't you get a real job? I was having a conversation with [someone] who's early in the game of entrepreneurship, and her mom's telling her, do something with your life. Go get a job. You're throwing your life away. Your parents are viewing what they think is best for you, when in reality, you know what is best for you. So the first thing is, where are they at when it comes to their belief system? Going back to what I mentioned a couple of minutes ago, my turning point in life was when I changed my belief system, or not my career, and established that level of belief.

Not in some fluffy guru law of attraction bullshit kind of way, but in a way of, it is actually logically possible. I'm more logical than emotional. That was the turning point in my life. So I try to go ahead and see where these people's belief system is at. Are they not talking about what they're doing in a conversation with their friends or with a potential stranger? Getting them to understand that, hey, before I can even build up your personal brand, I need you to understand that this is who you are. You need to respect that. You need to embody that. For you, as an example, Billy, you're building up a brand for yourself, right? Are you building up a brand based around... are you actually taking weightlifting [seriously]? You mentioned that you're...

Isaac Mashman16:34

Okay, so are you embracing that? Like, you go to somebody and you have a conversation with them, are they going to say, yo, what do you do? Are you going to mention your job? Are you going to mention that you're a professional bodybuilder or a weightlifter?

Isaac Mashman17:58

Right. Well, I think that, I actually don't think, I know this to be true. People are always going to pay attention to what's entertaining about the person rather than what's actually factually interesting. Because entertainment is going to remain true. The person that I use as an example, in the future I can't wait to shake the guy's hand, is Dwayne "The Rock" Johnson. You know him as the entertainer. You don't know him as the business person. When in reality, a couple months ago, he just bought the XFL franchise. You don't know him as the business owner. You know him as the actor or as the WWE wrestler or as any of the other things that he's done.

So I think for you, for example, going back to the entire conversation on personal branding, you're going up to a person and you're trying to assume what they should know about you, when in actuality you could go ahead and tell them, hey, I'm a professional power lifter. That's actually something you do. You have the results to prove that this is who you are. Then you could say, but at the same time, aside from doing that, that's something I do as a hobby. I do take it serious, though, don't get me wrong. But I'm also, I work as a [statistician], that is, I don't even know what that is to you.

I'm not even going to try to pronounce that right now. My speech is going to come through a little slurry. But no, and then you could throw that in there. So in your case, if I was to work with you, I'd ask you, I'd be like, okay, well, you need to kind of embrace and embody this person, which is who you are, not in a way of like you're a douchebag when you talk to people, like, yeah, man, an overly testosterone driven male, like, I'm a body lifter. But like, hey, this is me, and show your personality.

Isaac Mashman19:54

Okay, well, I would have to ask the question of Brad. Well, who are you?

Isaac Mashman20:46

Okay. Well, first and foremost, I do have to say that, Brad, the one good thing about personal branding is it doesn't matter the people around you. Doesn't matter what Billy's got going on. The podcast doesn't matter. None of that matters. What matters is who you want to be known as. That's the other thing people try to, people don't realize that the better off they are and the more people who know their name, the better they can serve the people around them. For example, Billy, if you went ahead and exploded tomorrow, as in, you're on the Dave Hoff level of weightlifting, like everybody knows your name, you're the household name of that aspect, you'd be able to grow DoubleB the podcast at exponential levels.

Because that's you, you have that social equity. So in your case, Brad, it's like you have the outdoorsy aspect, it sounds to me like a little mechanic, like you like being outdoors, you like hunting. But in your case, I would also have to ask the question, why are you doing this? This goes with any client, obviously, the why, and not just the why of retire mom and dad, because, again, buzzword, cliche phrase, full of bullshit. But the actual question of, why are you doing this? Are you trying to make money? Are you trying to become famous just because you like the dopamine hit? What are you doing this for?

Isaac Mashman23:20

Okay. Now, I do have to say, before we go anywhere, I absolutely love Andy [Frisella]. I know that he does come across as a dude. I do too. Don't get me wrong. He's one of the most down to earth guys ever. I would honestly sit down and have a drink with him, talk about business. You could learn a lot from it, but he definitely can come across like that. There are also a lot of podcasts that talk about general information, but they lack the specific conversation and that specific topic-based information that people, I think, need more than anything. On my own podcast, I've worked tremendously hard to kind of steer away from that and go towards the actual topic specific content.

But in your case, Brad, you're having this tendency of talking about everybody else but not talking about you. Why do you want to build up a personal brand as you as the outdoorsy guy? What are your goals in life? You're talking about everybody else, but you're not talking about yourself.

Isaac Mashman24:48

Now, is money important to you? What is your vision of how much money [you want]?

Isaac Mashman25:10

So you're talking about providing information and kind of being that down to earth real guy. But what topics would you talk about? Do you want to be focusing only on business? Are you going to be talking about outdoors and stuff? Are you going to be providing information about how to be a brother, how to be a son, how to be a husband? Get a little specific. You see, and I'm not going to have you answer all these things, but I want to go ahead and just throw this in. People don't realize how much goes into building up a strong personal brand. But the reason I'm asking all these questions, and this is why, not to toot my own horn, but compared to a lot of people who are doing personal branding, they're telling you how to build up a brand based around your business, not based around your personality.

This is the biggest issue I have with people who are in my specific space. You go to them and you buy a $5,000 course. They're going to tell you how to build up a business and how to build up your personal brand based around your business, but not based around who you are. There's a major fault in that. That fault is if people are following you for what they can learn from you about one specific area or one specific niche or topic, what if you switch, and what if you get out of that business a couple of years from now? Are the people who are following you actually going to continue following you, or are they only going to follow you because they can get something from you?

I try to build up the personal brands based kind of around the celebrity aspect. You are a public figure that is going somewhere, you are a public figure who people can strive to follow, trust, love, and follow until the ends of the Earth, kind of deal. Not in a way of like some crazy celebrity tells you to jump off of a bridge, you jump off the bridge, but you need people to follow you no matter where you go. There are so many different aspects that go into that. But at the core would be who you are, your personality, why you're doing that. Then we would put an actual strategy together of like, okay, well, how can we actually market you and build up your brand?

Ranging from what colors we're going to use, like, you're wearing a blue shirt right now. Obviously if you're listening to audio, you can't see, but Brad is wearing a shirt that has blue lettering right now. Is blue your favorite color? Then we'd go into the psychology of the coloring. Then we would go ahead and say, what are a couple of good things that we can list in your bio? I like to cover the who, what, where and why. Going back to school, those things stand true because the more information you can give, the more chances and opportunities there are for you to actually connect with a prospective fan or follower or even client.

So there are a lot of different levels, but at the same time, if you're trying to build up something that's going to last and have long-term success, you've got to go into it with a long-term vision.

Isaac Mashman28:16

It really depends on the person. There's no specific time frame because again, there are so many different things that go into this. So when I'm talking to a person, let's say they're only branding their business, I also ask them, I'm like, well, don't you think that it would be easier for you to close clients if people knew who you were, if people knew who owned that business? Right. I named my company Mashman Ventures not for just a reason of, hey, I'm trying to build it up based around my name, but because I'm trying to base it around who I am as an individual, because if somebody knows me for who I am, I'm going to have no issue closing them on a sales call because they already know who I am.

Same thing for Grant Cardone. Grant Cardone used Cardone because he leverages his personal name and his personal brand to where he can make the sales. He makes like $4 million a week, or every, I think it's every month, $4 million every single month on digital product sales. He mentioned that figure in a podcast before because he built up his personal branding market that way. Everybody's trying to put personality traits to a business. When in reality, they could just show their own personality without having to give personality to something, to an entity. When you start a business, it's a separate entity that you have to build up, give characteristics, give name.

It's like a plant. You're trying to grow this plant, but the thing is, you're literally building it up from the ground up, but with yourself, you already have these personalities. You're already going to be building up yourself and putting in the work to look at the areas of your life that need improvement. So wouldn't it be easier to just show the world who you are and then make sales that way? So that's the question that I ask clients. Why not take the approach of building up your name, then building up some Instagram page or just building up a business, and there's security in that? Your business could fail, but your name is going to be there until the day you die.

Then even then, if you build up a big enough name, it's going to be around a hundred years after you're dead. That's why we know John D. Rockefeller. That's why we know Andrew Carnegie. That's why we know Caesar. That's why we know Napoleon Bonaparte and all these different people, because they had a personal brand.

Isaac Mashman30:51

Right. Well, funny story about why I'm working with a diverse crowd, is actually at the beginning of this year, before I even legally registered my company and everything, I was working with a lot of different artists. I was managing an artist at the time called [Diggy Dirk]. We were working together for about six months and he started out as a client, and he was a rapper from Fort Wayne, Indiana, and I was thinking to myself, I'm like, man, I absolutely love music. I've always listened to music. It's been something that's very close to my heart and I think it would be awesome to tour the world, so why don't I make a focus on building up personal brands for artists and musicians.

Isaac Mashman31:50

I made that transition where instead of limiting myself to only the music industry, because I was going through a period of my life where I was like, I could kind of market my own self as the go-to person in the music industry, almost mimicking Scooter Braun, who is Justin Bieber's manager, because I want to do a record label too. I went around a whole bunch of different businesses and ideas, I'm not kidding. So I think the most fun would be working with artists and rappers, but it's difficult to find people who actually meet the qualifications. I mean, I'm going to work with everybody regardless, you know, I'm going to see if maybe I could even do a coaching call with you or something like that to kind of get you set, but when it comes to actually sitting down, it's an intensive and expensive process.

Worth it though, nonetheless. I think the most difficult, though, is entrepreneurs, because entrepreneurs normally are all over the place and trying to get focused can be difficult because you don't have a specific talent. Most people who are in business or entrepreneurship don't have one specific talent. I'm not a singer, I'm not an actor, I'm none of those different things. So I have to look at myself and I have to pull out, okay, well, what can I market about me? What can be something that has a viral aspect, so to speak, what could actually take off? Those are the things that I have to market myself on.

Isaac Mashman33:13

Working with a lot of entrepreneurs, very few people have the self-awareness to understand what they should already be marketing or how they can market themselves. Then you have the aspect of, okay, well, you're building up a business, so how can we combine your personal brand and your business to where they mesh cohesively? You're not going to market sales, you're not going to talk about the topic of sales in your personal brand and then have a company that has nothing to do with sales, or has nothing to do with the topics that you're discussing. So that can be very difficult to do. But I was working with another client, he's a model.

Isaac Mashman34:01

Whitney, and the funny thing is we actually met in the network marketing company, and then we established a friendship on a business trip, and then, you know, this goes back to who I am at my core. I'm that person who's like, I'm going to tell you and ask the questions of, why won't you pursue the thing that you actually want in life? That's why I have the podcast, Chase the Vision with Isaac Mashman, because everybody seems to put their dream and their vision of what they actually want to pursue on the back burner. They get caught up in their career, they get caught up in other things to where they don't actually go after what they truly want.

I was talking to him and he's like, man, I've been modeling for like six years and I'm like, I'm ready for this shit to take off. I was like, well, you need to actually get your brand strong to where, dude, I go to your page right now. I don't know who the fuck you are. I don't know who you are. Now we got it to where, okay, you're showing the world that you're a model. But what kind of model? What pictures are you posting? Are you posting mysterious, like Paris fashion pictures? Are you a Fruit of the Loom underwear model? What are you doing? Then we're able to kind of plan out, okay, well, how are we giving you that image? Then how is the public going to perceive you?

Isaac Mashman35:33

They're common things. I'm actually working on a document, [a] book, behind the scenes. Haven't done a lot of work on it yet. But I'm going to be discussing the common pillars of a brand. I'm not going to use the term pillars, that's overused as hell. I'm going to be a little bit more creative, but they're common concepts and common themes and topics that every single personal brand should have. Then based off of the industry, based off of the field or the niche or the person and the personality, you're going to go ahead and expand and go into that avenue a little bit differently. It's the same thing.

You're not going to get somebody who is a model on a rapper website. You're not going to get a rapper on a modeling website. So there are differences, but those differences really kind of make it fun for me. It also kind of challenges me for sure. Because I have to get into the mind of not only the person and what they're trying to portray themselves as and communicate with them, but I'm also getting in the head of the person who's coming across their page for the first time.

Isaac Mashman36:47

Is that what you're talking about? I'm not saying getting ahead, but getting in the head. Oh, in the head. I'm getting in the head. Yeah, I'm getting in the head of that individual to think like them, to feel like them, and to kind of say, okay, well, this is who I am, so how can I take this person and actually put him out there publicly?

Isaac Mashman37:27

Brother, it's not just my podcast, but I would say a better term would be podcast journey. Okay. Because I've started two podcasts. I've actually started three technically. My first podcast, I started in 2018. It was February and it was right in my senior year of high school. I didn't know what I was doing. I honestly saw Gary Vaynerchuk had a podcast and I was like, okay, well, why not? That was the four minute episode. I recorded it on my phone. It was an Android phone. I was in the bedroom. I didn't know what I was talking about. It was going to be business focused. It was called The Isaac Mashman Show.

If you're looking for the episodes, you can't find them. I scrubbed the internet clean, just because they were that bad. But I got about 20 episodes in, and I remember going out and the pain point was overthinking.

Isaac Mashman38:27

I would overthink everything. I would overthink every breath. I remember I was in a high school computer class at the time. I was taking a computer class, I had a couple of free periods, and I would be editing the podcast audio in class, listening for every [um], and I would take the [um] out, and then I would just overthink. I would scratch the episode and delete it and re-record it. I'm kidding you not. So getting past that, it sounds so goofy and so stupid, but getting past that was the biggest thing. Yeah, it is a real thing. I think a lot of people have that issue too, because they listen to themselves and then they're like, I hate my voice.

Isaac Mashman39:22

The feeling is going to, it's going to get easier and easier. You've only been doing this three, four months. It's going to get a lot easier, but you also have to let it get easier, because if you continue overthinking it, it's not going to get easier. But the more you embrace it, same thing with building up your personal brand, the more you embrace the powerlifting aspect of you, the easier it's going to get to bring up in conversation, because you're embodying who the fuck you actually are.

Isaac Mashman40:27

It's not my own definition. It's something I stole from another person. The person I'm talking about is Earl Nightingale.

Isaac Mashman40:38

Okay. He did The Strangest Secret. He was literally the most listened to radio host for decades. He was also the mentor to one of my, I like to refer to them as virtual mentors, Bob Proctor. But his definition of success is the progressive realization of a worthy ideal. That is something that, what that means though, it's like, okay, that sounds cool. It rolls off the tongue. But what does it mean? That means that you are working towards something that you think is worthy and something that you think is worth your time, worth your energy. It's something that you can feel proud of when you look back.

So that's the overarching definition. But if I was to get into specifics, it goes right with my purpose. I want to live up to my potential. I want to live my best life possible. I want to live my desired life, which is kind of crazy. I want to live a really, really good life. Don't get me wrong. I also want to help people along the way in an ethical and moral way, not just in a way to where I can help people in a motivational cliche, get in, get done, but an actual, I'm making a difference. That is what I really think is success.

Isaac Mashman42:47

This is my buddy and so on and so forth, well, you know. That's part of the reason why I got out of the network marketing company, not because the company was some pyramid scheme or none of that, but simply because I didn't believe in the products. I didn't believe in everything, because I knew that 90% of people who signed up would pay a couple hundred dollars, they would continue paying a couple hundred dollars, but they would not even use the products. I really didn't think that that was moral and ethical. I would much rather [not] be [part of it], from a sense of my reputation.

Do I want to be known as that person who's in the industry of network marketing and just promoting? I think also it's really easy to give into temptation, and I'm not talking about drugs or sex or any of that. What I'm talking about is, in the sense of it, it's easy to go and buy your Instagram [followers]. There are a lot of people who build up a personal brand and the followers that they have are fake. They bought their YouTube, they bought their Instagram, they bought their Twitter to give them that impression of credibility. One of the people I mentioned earlier today, about $5,000 for a course and they're going to build up your brand around your business and not your personal brand, which is dumb. They bought their account.

Isaac Mashman44:05

Yes, and, okay, yes, I am talking about the aspect of artificially putting numbers on your account, fake profiles, to give you the impression of credibility. If you meet somebody, to use an example, because this is how society has been programmed, it's been reprogrammed in the past 20 years, you go up to somebody. You follow them on Instagram, you're in a random ass conversation, they might not even mention what they do, but they could be some Twitch streamer or TikTok star, whatever. You're just talking to them and you follow their Instagram, you're exchanging numbers, you're exchanging contact info. You see that they have a hundred thousand followers or a million followers.

You're instantly going to view them differently. It might maybe not consciously, but chances are, yes, you're going to look at them and you're going to be like, oh, shit, wow. Then they're going to follow you back and you're going to get a little bit of an ego boost, because you're like, man, somebody who's credible just followed me back. You know, and if you're denying that, then you're lying to yourself. Right. Because yes, they're a normal ass person. They're a real person and they're just normal like you. But at the same time, because they have that number, it's the same thing with finances. You view a rich person differently than you view a person who has no money, and it's not in a bad way.

It's not in a negative way. It's just because that's the society we live in. It's a very superficial and artificial thing. So what people do in business, especially, is they'll buy their account and they'll say, I can build you up a personal brand. Then what you don't realize is you're paying a couple thousand dollars because this person has 200,000 followers. So you think that you can get those results when in reality they just spent a thousand dollars and bought 100,000 fake followers on their account. So that is where the moral and ethical side of business comes in. You have to believe in what you're doing.

I don't want to be, no, I'm that person who's like, if I do something wrong, I'm going to [stew on] it. I'm not going to be able to stop thinking about it. That's the way I was raised. That's the way I've always felt. I'm not going to steal. I'm not going to do different things. At the same time, what are you going to be talking about in your brand? There are a lot of kids around my age who are 20, 25, who became super well-known on social media for smoking pot. I'm not saying pot's bad. I'm not saying pot's good. I'm just coming into this with an unbiased standpoint of, these people are doing some crazy shit, and then kids, people on the internet and kids especially, see that.

They want to follow it because it's entertaining, because it goes against the system, or you see the Instagram models who only flash aspects and they have a million followers. I'm not saying that's morally unethical or anything like that, but at the same time it's like, who do you want to be known as? That's why you have to kind of go about it with a little bit more of a high [standard].

Isaac Mashman48:02

But that's what society's done, though. You see these people online with the glitz and glamour, you see these people living their lives and that's what's appealing, because subconsciously, they're living the life that you desire, but you think you can't have. So I'm the dude who's going to kind of question your thoughts and your belief system and be like, you think you can't live that life, but the fact of the matter is you can. That's the other thing. Are you viewing these celebrities like a God, or are you viewing them as another person who has a high level of success that you can strive for and achieve?

Isaac Mashman49:21

I think that, well, I think the most important question, not the most important question ever, but the question that I like to ask is, why not, right?

Isaac Mashman49:45

Yeah, they've got to give themselves permission to, and actually it feels uncomfortable, especially when you keep it 100 with other people. That's why, earlier today, I'll bring Brad back into the conversation. He's over here shaking his head, but he's not over here talking. [I was] asking, why do you really want to do this? I'm like, be honest, I've talked to people before and I can tell when somebody's lying to me or when somebody's not being 100% open. Why do you really want this? Are you trying to be rich? I'll just straight up ask the question. Are you trying to be famous? I'm here to help you get these results that you want, so be open with me.

But as a society, we've been conditioned, and this goes to our parents and their grandparents and their great, great, great grandparents. We've been programmed and conditioned to not give ourselves permission to go after the things that we really want because we feel like we can't, because we feel like it's morally unjust, because we feel like all the rich people in the world are evil. You know, that kind of thing. That goes with the paradigms, and that's an entirely different conversation, that, you know, we live in a world that's super complex but at the same time extremely easy.

Isaac Mashman51:20

I'd be honored, man. I've really enjoyed this. I could honestly keep going. Next time I would love for Kevin to be on as well. That way we can all kind of have a solid three person conversation.

Isaac Mashman51:44

Literally follow me everywhere at Isaac Mashman. That's the core of what I'm doing with my personal brand and helping other clients. So it's like, you ever talk to somebody? You're like, where can I follow you? You're like, Instagram. You're like, okay, well, what's your handle? At J underscore one two three six seven three four one. I'm like, come on now. You can follow me literally everywhere at Isaac.

Isaac Mashman52:16

I'll normally answer to everything, except Facebook messages. I suck at that. As you know, you were trying to talk to me back and forth. I'm like, man, I am horrible at responding. [But] Instagram and Twitter, those two are the main platforms.

Isaac Mashman52:42

You could do that or just reach out to me, or just search up my company, Mashman Ventures, find me on the Better Business Bureau, Yelp, everywhere else, Google Business listing, make it easy. For your podcast, Chase the Vision, where can they listen to that? Apple Podcasts, Spotify, Vimeo, Stitcher, YouTube.

Isaac Mashman53:33

He's not here next time. He's the one who reached out to get me on the show.

Isaac Mashman53:41

Two strangers, two random dudes that I don't know, but I'm cool with it. Now, I've loved the conversation, for real.