Creating an Unrivaled Personal Brand with Isaac Mashman

Isaac Mashman0:28

Yeah, absolutely. I mean, my name is Isaac Mashman. I'm originally from Jacksonville, Florida. I'm 20 years old. I'm the founder of a company called Mashman Ventures. I have a podcast. You know, when I come from a rather normal family, I actually normally refer to kind of less than average just because looking back now I realized just how normal it wasn't. It was normal to me, but it really wasn't normal for those people. And you know, single mom up until the time I was like eight saw her struggle a lot. And then that was a big factor to me get involved with business. But yeah, I run a company right now that I launched in April of this year 2020 Called Mashman Ventures and the entire focus that company is working with people and building up their personal brands um Aside from that man, I'm just trying to build up a foundation for myself and and build up a good life Be able to travel be able to do whatever I want and uh have some success along the way

Isaac Mashman1:46

Yeah, well, you see, I didn't really realize what was going on until I looked back kind of at a point of reflection a couple years later. I've only been in business for a little bit over three years. I know I'm not like the youngest person in the game. I'm also not nearly the oldest, but I'm at like a healthy point of growth, you know, and I was going through a very difficult time in my life whenever I was going through my senior year, like up until the point of me going into my senior year of high school, which is the 2017-2018 year. I was at war with family.

I was like, because I was always that kid who was like, questioning everything. And I wanted to be independent. I really love that independence. And just dealing with some of the different family issues and watching the struggle and trying to find solutions and my solutions were being shot down, I kind of fell in love with the idea of entrepreneurship as my therapy. It was like my solution to not only the financial problems, but also the problem of, hey, you know, I got accepted into colleges. I've worked my entire life up until this point to go to school, get good grades, get a good job, but I never really knew what I wanted to do.

I would bounce from idea to idea to idea. And I did a little bit of that into business. I did a lot of that actually trying to figure out different things. But I recognize that having that control would allow me to have the leverage to dictate where I wanted to take my life. And that was really where I found the solutions. And then it wasn't just about finances, it wasn't just about money, but just overall. gave me something to work for, something to strive for, and something that gave me complete control over my life.

Isaac Mashman3:40

Yeah, I think the most important thing is really taking control of yourself or you try to take control of other things going on around you. And that's something that I've struggled with, that's something that I'm continuously working on because it's like, how are you supposed to give someone a word of advice if you do not have, if you're not following the only advice that you're giving, right? Like, I know oftentimes when I talk to people, they're able to give advice to other people, but when it comes to their own lives, they're normally asking everybody else for advice or they don't, they just don't know what to do, you know, it's like your buddy's, your your buddies asking for relationship advice.

And the next thing you know, you're in a conversation, like what do I do in my own relationship? And it's the same concept. And so I think first and foremost is really looking at a level of humility of not thinking that you're better than you actually are and kind of understanding, you know, what areas do I need to improve? And I think that because of Instagram and because of social media, because the internet, we kind of get the glamorized version of what reality really is. And we don't actually view it from the real lens of, Hey, these people have been in the game for 20 years.

These people have been working on themselves for 15 years or they come from an entirely different background than I do. They might have strengths that I don't have. They might be farther along in terms of relationship, finances, business, whatever it might be. And I feel like we kind of put ourselves on a pedestal of like we're trying to be on their pedestal when we need to be focused on how we are growing and what areas we need to grow. And so that's honestly what I would say, just focus on yourself and go into it and, you know, questioning things, asking questions.

Isaac Mashman7:08

You know, it was, man, I hate to say it, but I feel like, you know, and this might be taken as cocky by certain people, but it's only going to be taken cocky by people who don't have the level of confidence. And I like to refer to myself as my biggest cheerleader, just because I threw everything that I've been through in life. Like I'm the person who's like pushing myself forward for whatever reason, man. Even back in, you know, as a child, you know, you're supposed to kind of listen to your parents and do whatever they want you to do. And I was kind of that rebel, you know, this is something I don't talk about too often, but I went through a heavy rebel phase growing up.

And I was like, man, I was questioning everything. And I was wanting to just experiment, try a bunch of different things, kind of figure my footing out, you know, because coming from a very conservative Christian home, I'm like, you don't have as much freedom as other people at your age. And you know, man, honestly, I got involved in a network marketing company when I was still in high school. I actually got involved with it illegally. Like I was 17 at the time and I put my ages 18. And you know, I got my first job that was working at Sonny's barbecue. And I was getting paid 8, 15 hour, and I was working like 16 to 20 hours a week, you know, getting a couple hundred dollars in my first paycheck.

I went ahead and dropped all of it into a network marketing company. But what I did a couple months prior to even getting started is I was watching the people do presentations, I was watching people, do a bunch of different things. And that built up my belief system. And prior to getting involved with network marketing, I was trying, drop shifting, I wanted to do a clothing line. I was experimenting with different things in the business aspect, but what really got me to wear like, yo, I could actually really do this and make a lot of money in it. I like to say that network marketing company some of the leaders are the reason why I decided not to go to college.

That was what kind of had that sparked that turning point because I saw these 21 22 year old kids making $10,000 a month plus you know more than that. And obviously I went into it thinking that hey I could do that and if I stayed a part of the company I probably could have but at the same time just seeing that possibility and seeing those opportunities was what kind of drove me in the direction of an expanded mindset and expanded vision and expanded idea because man, like I said growing up, we go into Walmart and I like to use the analogy of a can of beans, right?

You can either get the great value can of beans that are 50 cents or you could pay 69 cents and get the bushes can of beans and we would always go and get the great value. Instead of getting the craft mac and cheese, we got the great value mac and cheese even though there's a 10 cent difference. And that scarcity mindset was what I was raised with. And so once I got a hold of that abundance mindset, I was like, man, like, I'm just going to go for it. And I believe it was Napoleon Hill who said or it might have been Earl Nightingale. He said something along the lines of, you know, once the mind is expanded, it can never go back to its original form because you have the understanding of what's growing and what's out there.

Isaac Mashman10:42

You know, public speaking and not necessarily, see I always had the ability to speak in front of crowds. Like that was never the issue. Going in front of my classroom, I was able to present. I remember going to church, I was in a couple of plays, like I was able to do that, no worry, no concern. But at the same time, I remember the first time that I did a presentation, I was scared out of my mind. Like I was like literally trembling. And a good example is when I went live on Twitter. the first time I ever went live on a social media platform, I was sitting outside and I think I was 18 at the time.

And like, I remember twitching, like I was sweating and like my leg was like shaking, literally. And I think it's not so much public speaking, but just the ability to speak in front of other people and take control of the room to kind of be the center of attention, center of focus, not in just a friend level of like, you know, you're presenting in front of a church or in front of a classroom, like you know everybody in there. But when you're talking to a bunch of prospects, You don't know anybody in the meeting. You don't know what they're saying, what they're thinking of you, if they're judging you.

So that would be, that was one of the biggest things I had to overcome. And same with like my own podcast, man. Like I did my own podcast. And I remember the first episode I did was four minutes long. And I didn't know what I was doing. I mean, it sounded better than some people's. I'm not gonna lie just because I've had the natural ability to speak. But I would just feel so self cautious about myself. I had to like exert that confidence and build up that

Isaac Mashman12:47

I don't really look at their talent as much as I do when I look at their brand. Now, obviously, I know this is a kind of a douchebag thing to say, but, you know, some people ask the question, do you think everybody has what it takes to become successful? And I honestly don't think that everybody does. And that sounds super depressing and super pessimistic, but Napoleon Hiller, one of his audio, talks about three envelopes that you're given at birth. It's like the family you're born into, the physical characteristics and where you're born. And I feel like some people, unfortunately, are at the disadvantage of where they're at.

Some people in Africa do not have the opportunity we have in America. Some people mentally might be not able to excel in certain areas of life. You know what I'm saying? So I'll also look at the base talent that a person has. Are they actually talented or are they just overly confident in themselves and they don't have any talent at all? You know, because I've talked to a couple people in the past and it's like, you know, they're coming into this with, you know, open eyes. They're like, you know, I'm interested in working with you, but I also have to look from a sense of my own brand and I want to make sure that if I'm building something up, I'm not like over inflating a person's ego when I think that their skills or their talent could be devoted in a better way of like what is best for the client.

But when I go into a conversation you know goes first and foremost of like what do I do and that is work with people to build up a personal brand on and offline. But before I dive into that I have to ask the question and answer the question of well what is a personal brand? Because a lot of people hear the buzzword you know especially with social media we hear buzzwords left and right it's like hustle, entrepreneur, business. What does any of these things mean? And personal branding at the core is who you are. You know, the individual you are, your name, your characteristics, what people say whenever they talk about you when you're not in the room.

And a lot of people build up a personal brand online, but they don't actually embody that personal brand that they're pushing online in real life. It's like they're showing one side and one aspect of their talent online, but you talk to them and and they're going to tell you about their job and they're not going to tell you about their music. Or you talk to them in person and they're going to talk to you about video games and they're not going to talk to you about their Twitch stream. You know, and that's the thing because I think a lot of people are afraid to talk about what they're doing because they're afraid of criticism and they're afraid of being laughed at.

Growing up their mom said, why are you going to be a gamer? Why are you going to be an artist? You know, why don't you get a real job? I was having a conversation and she's early in the game of entrepreneurship her mom's telling her, do something with your life. Go get a job. You're throwing your life away because your parents are viewing what they think is best for you. When in reality, you know what is best for you. And so the first thing is where are they at when it comes to their belief system? The one turning point, going back to what I mentioned a couple of minutes ago, my turning point in life was when I changed my career, or not my career, but I changed my belief system and established that level of belief.

and not in some fluffy guru law of attraction bullshit kind of way, but in a way of like, it is actually logically possible. I'm more logical than emotional. And that was what I really, that was the turning point in my life. And so I try to go ahead and see where these people's belief system is at. Like are they not talking about what they're doing in a conversation with their friends or with a potential stranger, you know? And getting them to kind of understand that, Hey, before I can even build up your personal brand, I need you to understand that this is who you are.

And you need to respect that. You need to embody that for you. For you, you know, you as an example, Billy, would be you're building up a brand for yourself. Right. Are you building up a brand based around, are you actually taking weightlifting, right? You mentioned that you're,

Isaac Mashman16:34

Okay, so are you embracing that? Like you go to somebody and you have a conversation with them, are they going to say like, yo, what do you do? Are you going to mention your job? are you going to mention that you're a professional bodybuilder or a weightlifter?

Isaac Mashman17:58

Right. Well, I think that, you know, I actually don't think like I know this to be true. People are always going to pay attention to the, to what's entertaining about the person, than what's actually factually interesting. Because entertainment is going to remain true. The person that I use as an example in the future, I can't wait to shake the guy's hand, is Duane the Rock Johnson, right? You know him as the entertainer. You don't know him as the business person. When in reality a couple months ago, he just bought the XFL franchise. You don't know him as the business owner. You know him as the actor or as the WWE wrestler or as any of the other things that he's done.

And so I think for like you, for example, to going back to the entire conversation on personal branding is like, you're going up to a person and you're trying to assume what they should know about you. When in actuality, you could go ahead and tell them, I mean, hey, like I'm a professional power lifter. And that's actually something you do. You have the results to prove that this is who you are. And then you could say, but at the same time, you aside from doing that, that's something I do as like a hobby. I do take it serious, though, don't get me wrong. But I'm also, you know, I work as a stata, that is, I don't even know that is to you.

I'm not even want to try to pronounce that right now. speech is going to come through a little slurry. But um, no, like, and then you could throw that in there. And so in your case, like if I was to work with you, I'd ask you, I'd be like, okay, well, you need to kind of embrace and embody this person, which is who you are not in a way of like your douchebag when you talk to people of like, yeah, man, like an overly testosterone driven male of like, I'm a body lifter. But as like, Hey, this is me and show your personality.

Isaac Mashman20:52

the one good thing about personal branding is it doesn't matter the people around you. Doesn't matter what Billy's got going on. The podcast doesn't matter. None of that matters. What matters is who you want to be known as. And that's the other thing people try to, people don't realize that the better off they are and the more people who know their name, the better they can serve the people around them. For example, Billy, if you went ahead and exploded tomorrow as, you know, you're on the Dave Hoff level of weightlifting, like everybody knows your name, like you're the household name of that aspect, you'd be able to grow double B the podcast and exponential levels.

I mean, because that's you, you have that social equity. So in your case, Brad, it's like you have the outdoorsy aspect, you have like, it sounds to me like a little mechanic, like you like being outdoors, you like hunting. But in your case, I would also have to ask the question of like, why are you doing this? And this goes with any client, you know, obviously the why and not just the why is like retire mom and dad because again, buzzword, cliche phrase, full of bullshit. But the actual question of like, why are you doing this? Are you trying to make money? Are you trying to become famous just because you like the dopamine hit. Like what are you doing this for?

Isaac Mashman23:25

Priscilla. I know that he does come across as a dude. I do too. Don't get me wrong. He's one of the most down to earth guys ever. Like I would honestly sit down and have a drink with him, talk about business. And you could learn a lot from it, but he definitely can come across like that. And there, there are also a lot of podcasts that talk about general information, but they lack the specific conversation and that specific topic-based information that people I think need more than anything as something on my own podcast. Like I've worked tremendously hard to kind of steer away from and go towards the actual topic specific content.

But in your case, Brad, see you're having this tendency of talking about everybody else but not talking about you. Why do you want to build up a personal brand as you as the outdoorsy guy? What are your goals in life? You're talking about everybody else, but you're not talking about yourself.

Isaac Mashman24:48

Now is money important to you? Like what is your vision of like how much money

Isaac Mashman25:10

So you're talking about providing information and kind of being that down to earth real guy, right? But what topics would you talk about? Are you wanna be focusing only on business? Are you going to be talking about outdoors and stuff? Are you gonna be providing information about how to be a brother, how to be a son, how to be a husband? Get a little specific. You see, and I'm not going to have you answer all these things, but I wanna go ahead and just throw this in. People don't realize how much goes into building up a strong personal brand. But the reason I'm asking all these questions, and this is why I, not to toot my own horn, but compared to a lot of people who are doing personal branding, they're telling you how to build up a brand based around your business, not based around your personality.

And this is the biggest issue I have with people who are in my specific space. It's like you go to them and you buy a $5,000 course, and they're going to tell you how to build up a business and how to build up your personal brand based around your business, but not based around who you are. And there's a major fault at that. That fault is if people are following you for what they can learn from you about one specific area or one specific niche or topic, what if you switch and what if you get out of that business a couple of years from now?

Are the people who are following you actually going to continue following you or are they only going to follow you because they can get something from you? And I try to build up the personal brands based kind of around the celebrity aspect. The you are a public figure that is going somewhere, you are a public figure who people can strive you follow, trust, love, and you know, follow until the ends of the Earth kind of deal. Not in a way of like some crazy celebrity tells you to jump off of a bridge, you jump off the bridge, but you need people to follow you no matter where you go.

And you know, there's so many different aspects that go into that. But at the core would be who you are, your personality, why you're doing that. And then we would put an actual strategy together of like, okay, well, how can we actually market you and build up your brand? ranging from what colors we're going to do, like you're wearing a blue shirt right now. You know, obviously if you're listening to an audio, you can't see, but Brad is wearing a shirt that has like blue lettering right now, is blue your favorite color. And then we'd go into the psychology of the coloring. And then we would go ahead and say, what are a couple of good things that we can list in your bio?

You know, I like to cover the who, what, where and why. You know, going back to school, those things stand true because the more information you can give, the more chances and opportunities there are for you to actually connect with a prospective fan or follower or even client. And so there are a lot of different levels, but at the same time, you know, if you're trying to build up something that's going to last and have long-term success, you've got to go into it with a long-term vision

Isaac Mashman28:18

There's no like specific time frame because again, there's so many different things that go into this. And so when I'm talking to a person, let's say they're only branding their business, I also ask them and I'm like, well, don't you think that it would be easier for you to close clients if people knew who you were, if people knew who owned that business? Right, I named my company, Mashman Ventures, not for just a reason of like, hey, I'm trying to build it up based around my name, but because I'm trying to base it around who I am as an individual, because if somebody knows me for who I am, I'm going to have no issue closing them on a sales call because they already know who I am.

Same thing for Grant Cardone. Grant Cardone used Cardone because he leverages his personal name and his personal brand to where he can make the sales. He makes like $4 million a week or every, I think it's every month, $4 million every single month on digital product sales. He mentioned that figure in a podcast before because he built up his personal branding market that way. Everybody's trying to put personality traits to a business. When in reality, they could just show their own personality without having to give personality to something and to an entity, right? When you start a business, it's a separate entity that you have to build up, give characteristics, give name.

It's like a plant. Like you're trying to grow this plant, but the thing is, you're literally building it up from the ground up, but yourself, you already have these personalities. You're already going to be building up yourself and putting in the work to look at the areas of your life that need improvement. And so wouldn't it be easier to just show the world who you are and then make sales that way? And so that's kind of the question that I asked clients. You know, why not take the approach of building up your name, then building up some Instagram page or just building up a business and it's, there's security in that.

Your business could fail, but your name is going to be there until the day you die. And then even then, if you build up a big enough name, it's going to be around a hundred years after you're dead. That's why we know John D. Rockefeller. That's why we know Andrew Carnegie. That's why we know Caesar. That's why we know Napoleon Bonaparte and all these different people because they had a personal brand.

Isaac Mashman30:51

Right. Well, funny story about why I'm working with a diverse crowd is actually at the beginning of this year. Before I even legally registered my company and everything, I was working with a lot of different artists. I was managing an artist at the time called Diggy Dirk. And working together for about six months and he started out as a client and he was a rapper from Fort Wayne, Indiana and I was thinking to myself I'm like man I absolutely love music. I've always listened to music. It's been something that's very close to my heart and I think it would be awesome to tour the world so why don't I make a focus on building up personal brands for artists and musicians.

But the one thing I came to realize is these 18 to 25 year olds who are artists are broke. I hate to say it. But most people, they don't have money to wear that if I'm charged in a thousand or twenty five hundred dollars to work with you and actually build up a brand, it's like you're not able to afford my prices and I want to see when I want to see you succeed but at the same time it has to be worth my time and it has to be worth my energy. So I made that transition where instead of limiting myself to only the music industry because I was going through a period of my life where I was like I could kind of market my own self as like the go-to person in the music industry almost mimicking scooter Braun who is Justin Bieber's manager because I want to do a record label too.

When I say that I went around a whole bunch of different businesses and ideas like I'm not kidding. So I think the most fun would be working with artists and rappers but it's difficult to find people who actually meet the qualifications. I mean I'm going to work with everybody regardless you know I'm going to see if maybe I could even do a coaching call with you or something like that to kind of get you set but when it comes to actually sitting down like it's an intensive and expensive process. Worth it though nonetheless. I think the most difficult though is entrepreneurs because entrepreneurs normally are all over the place and trying to get focused can be difficult because you're not trying you don't have a specific talent.

Most people who are in business or entrepreneurship don't have one specific talent. I don't I'm not a singer, I'm not an actor, I'm none of those different things. So I have to look at myself and I have to pull out okay well what can I market about me? What can be something that has a viral aspect, so to speak, you know, what could actually take off? And those are the things that I have to market myself. Think about Grant Cardone. He has literally no talent. You can't say public speaking is a talent, it's a skill. Right. And so he had to focus on the different things that he the topics of conversation he could discuss.

And working with a lot of entrepreneurs, very few people have the self-awareness to understand what they should already be marketing or how they can market themselves. And then you have the aspect of, okay, well, you're building up a business. So how can we combine your personal brand and your business to where they mesh cohesively, right? You're not going to market sales, like, you're not going to talk about the topic of sales in your personal brands, and then have a company that has nothing to do with sales, or has nothing to do with the topics that you're discussing. And so that can be very difficult to do. But I was working with another client, he's a model.

Isaac Mashman34:01

Yes. Okay. Okay. Okay. Keep going. I didn't I wanted I didn't hear that and I just want to double check that I heard that right. Okay. Yeah, his name is John Michael Whitney and the funny thing is we actually met in a network in the network marketing company and then we established a friendship on a business trip and then you know this goes back to who I am at my core and I'm that person who's like I'm I'm going to tell you and ask the questions of like, why won't you pursue the thing that you actually want in life? That's why I have the podcast, Chase the Vision with Isaac Mashman, because everybody seems to put their dream and their vision of what they actually want to pursue on the back burner.

They get caught up in their career, they get caught up in other things to where they don't actually like go after what they truly want. And, you know, I was talking to him and he's like, man, I've been modeling for like six years and I'm like, I'm ready for this shit to take off. And I was like, well, you need to actually get your brand strong to where, dude, I go to your page right now. I don't know who the fuck you are. I don't know who you are. And now we got it to where, okay, you're showing that you're showing the world that you're a model.

But what kind of model? What pictures are you posting? Are you posting mysterious, like Paris fashion pictures? Are you a fruit of the Loom underwear model? Like, what are you doing? And then we're able to kind of plan out, okay, well, how are we giving you that image? And then how is the public going to perceive you? And then, yeah.

Isaac Mashman35:33

It makes it. They're like, they're common things. And I'm going to, I'm actually working on doing a document in a book behind the scenes. haven't done a lot of work on it yet. But I'm going to be discussing, you know, the common pillars of a brand. I'm not going to use the term pillars that's overused as hell. But I'm going to be a little bit more creative, but they're like common concepts and common themes and topics that every single person brand should have. And then based off of the industry, based off of the field or the niche or the person in the personality, you're going to go ahead and expand and go into that avenue a little bit different.

You know, it's the same thing. Like you're not going to get somebody who is a model on a rapper website. And you're not going to get a rapper on a modeling website. You know, and so there are differences, but those differences really kind of make it fun for me. And it also kind of challenges me for sure. Because I have to get into the mind of not only the person and what they're trying to portray themselves as and communicate with them, but I'm also getting in the head of the person who's coming across their page for the first time.

Isaac Mashman36:51

Oh, in the head. I'm getting in the head. Yeah, I'm getting in the head of that individual to think like them, to feel like them, and to kind of like, okay, well, this is who I am, so how can I take this person and actually put him out there publicly?

Isaac Mashman37:29

but I would say a better term would be podcast journey.

Isaac Mashman37:35

I've actually started three technically. My first podcast, I started 2018. It was February and it was right in my senior year of high school. I didn't know what I was doing. I honestly, I saw Gary Vaynerchuk had a podcast and I was like, okay, well, why not? And that was the four minute episode. I recorded it on my phone. It was an Android phone. I was in the bedroom. I didn't know what I was talking about. It was going to be business focused. It was called the Isaac Mashman Show. If you're looking for the episodes, you can't find them. I scrub the internet clean. Just because they were that, just because they were that bad.

But I got about 20 episodes in and I remember going out and the pain point was overthinking. I have a very bad time. I'm very bad at overthinking. I'm very OCD. And honestly, I think that that's part of the reason why I'm good at what I do because I have that side of like that madness in my mind where all the craziness kind of just works together. It works out. But I would overthink everything. I would overthink every breath. I would overthink every um. And I remember sitting in, I was in, I was in a high school computer class at the time. I was taking a computer class, I had a couple of free periods, and I would be editing the podcast audio in class, listening for every um, and I would take the um out, and then I would just overthink.

I would scratch the episode and delete it and re-record it. I'm kidding you not. And so getting past that, it sounds so goofy and so stupid, but getting past that was the biggest thing. It is a, yeah, it is a real thing. I think a lot of people have that issue too, you know, because they listen to themselves and then they're like, I hate my voice.

Isaac Mashman39:22

The feeling is going to, it's going to get easier and easier. You've only been doing this three, four months. It's going to get a lot easier, but you also have to let it get easier because if you continue overthinking it, It's not going to get easier, but the more you embrace it, same thing with building up your personal brand, the more you embrace the powerlifting aspect of you, the easier it's going to get to bring up in conversation because you're embodying who the fuck you actually are.

Isaac Mashman40:27

It's not my own definition. It's something I stole from another person. And that person who I'm talking about is Earl Nightingale.

Isaac Mashman40:40

He was literally the most listened to a radio host for decades. He was also the mentor to one of my very, I like to refer to them as virtual mentors Bob Proctor. But his definition of success is the progressive realization of a worthy ideal. And that is something that what that means though, it's like, okay, that sounds cool. It rolls off the tongue. But what does it mean? And that means that you are working towards something that you think is worthy and something that you think is like it's worth your time, it's worth your energy. It's something that you can feel proud of when you look back.

And so that's the overarching definition. But if I was to get into specifics, it's honestly, it goes right with my purpose. I want to live up to my potential. I want to live my best life possible. I want to live my desired life, which is kind of crazy. You know, I want to live a really, really good life. Don't get me wrong. And I also want to help people along the way in an ethical and moral way, not just in a way to where I can help people in a motivational cliche, get in, get done, but an actual like, I'm making a difference. That is what I really think is success.

Isaac Mashman42:47

This is my buddy and so on and so forth Well, you know and that's part of the reason why I got out of the network marketing company Not because the company was some pyramid scheme or none of that But simply because I didn't believe in the products and I didn't believe in everything because I knew that 90% of people who signed up Would pay a couple hundred dollars they would continue to paying a couple hundred dollars but they would not even use the products. And I really didn't think that that was moral and ethical and I would much rather than also be a unit from a sense of my reputation do I want to be known as that person who's in the industry of network marketing and just promoting.

And I think also it's really easy to give into temptation and I'm not talking about drugs or sex or any of that. What I'm talking about in the sense of it's easy to go and bought your Instagram account. Like there are a lot of people who build up a personal brand and the followers that they have are fake. They They bought their YouTube, they bought their Instagram, they bought their Twitter to give them that impression of credibility. One of the people I mentioned earlier today about $5,000 for a course and they're going to build up your brand around your business and not your personal brand which is dumb, they bought it their account.

Isaac Mashman44:05

Yes, and OK, yes, I am talking about the aspect of artificially putting numbers on your account, fake profiles, to give you the impression of credibility. And if you meet somebody, to use an example, because this is how society has been programmed, it's been reprogrammed in the past 20 years, you go up to somebody and you follow them on Instagram, you're in a random-asked conversation, they might not even mention what they do, but they could be some Twitch streamer or TikTok star, whatever. And you're just talking to them and you follow their Instagram, you know, you're exchanging numbers, you're exchanging contact info. And you see that they have a hundred thousand followers or a million followers.

You're instantly going to view them differently. It might maybe not cautiously, but chances are, yes, you're going to look at them and you're going to be like, Oh, shit, like, wow. And then they're going to follow you back and you're going to get a little bit of a of the ego boost because you're like, man, somebody who's credible, just follow me back. you know and if you're denying that then you're lying to yourself. Right. Because yes, they're a normal ass person. They're a real person and they're just normal like you. But at the same time because they have that number, it's same thing with finances.

You view a rich person differently than you view a person who has no money and it's not in a bad way. It's not in a negative way. It's just because that's the society we live in. It's a very superficial and artificial thing. And so what people do in business, especially, is they'll bought their account and they'll say, I can build you up a personal brand. And then what you don't realize is you're paying a couple thousand dollars because this person has 200,000 followers. So you think that you can get those results when in reality they just spend a thousand dollars and bought 100,000 fake followers on their account.

And so that is where the moral and ethical side of business comes in. You have to to believe in what you're doing. And I don't want to be, no, I'm that person who's like, if I do something wrong, I'm going to steal it. And I'm not going to be able to stop thinking about it. That's the way I was raised. That's the way I've always felt. I'm not going to steal. I'm not going to do different things. And at the same time, what are you going to be talking about in your brand? There are a lot of kids around my age who are 20, 25, who became super well-known on social media for smoking pot.

And I'm not saying pot's bad. I'm not saying pot's good. I'm just coming into this with an unbiased standpoint of like, these people are doing some crazy shit and then kids, people on the internet and kids especially see that and they're like, they want to follow it because it's entertaining it because it goes against the system or you see people on the Instagram models who only flash aspects and they have a million followers. I'm not saying that's morally unethical or anything like that, but at the same time it's like, who do you want to be known as? And that's why you have to kind of go about it with a little bit more of a high

Isaac Mashman48:07

and glamour, you see these people living their lives and that's what's appealing because it's like, subconsciously, they're living the life that you desire, but you think you can't have. And so I'm the dude who's going to kind of question your thoughts and your belief system and be like, you think you can't live that life, but the fact of the matter is you can. And that's the other thing. Are you viewing these celebrities like a God or are you viewing them as another person who has a high level of success that you can strive and achieve? Right, and that was something that,

Isaac Mashman49:21

I think that well, I think that I think the most important question Not not the most important question of ever but the question that I like to ask is why not right?

Isaac Mashman49:45

Yeah, they got to give themselves permission to and actually it feels uncomfortable.

Isaac Mashman49:52

That's why, you know, earlier today I'll bring Brad back into the conversation. He's over here shaking his head, but he's not over here talking. Is asking, you know, why do you really want to do this? You know, and I'm like, be honest, you know, I've talked to people before and I could tell that they're, I can tell when somebody's lying to me or when somebody's not being 100% open. do you, why do you really want this? Are you trying to be rich? Like, I'll just straight up the ask and question. Are you trying to be famous? Like, don't, I'm here to help you get these results that you want.

So be open with me, but as a society, we've been conditioned and this goes to our parents and their grandparents and their great, great, great grandparents. It's like, we've been programmed and conditioned to not give ourselves permission to go after the things that we really want because we feel like we can't. And because we feel like it's morally unjust because we feel like all the rich people in the world are evil. You know that kind of thing. And that goes with the paradigms and that's an entirely different conversation that you know we live in a world that's super complex but at the same time extremely easy.

Isaac Mashman52:00

at J underscore one two three six seven three four one. I'm like, come on now. You can follow me literally everywhere at Isaac

Isaac Mashman52:42

You could do that or just reach out to me, or just search up my company, Mashman Ventures, find me on the Better Business Bureau, Yelp, everywhere else, Google Business Listing, make it easy.