Mastering Personal Branding in the Digital Age

Isaac Mashman0:27

It's unique, it's funny Ganesh because I actually used to hate my last name I absolutely despised it growing up because it's my biological father's name. I didn't really connect with him until I was already an adult it was one of those situations where he wasn't in the picture you know my mom got the voice when I was still a baby and so growing up I had that animosity towards the idea of Mashman. I had no emotional connection I hated it, but then as I got older I realized man from a I could build it and give meaning to it and yes, we are yeah, it's almost like them.

Isaac Mashman1:14

Well, yeah, personal branding is... Marketing and branding are symbiotic when it comes to building a personal brand. We could have a debate on whether marketing or branding is more important, but really, the kind of brand that you're trying to build influences your marketing strategy, you don't see Rolls Royce marketing at an American football game or at the soccer world cup. But you'll see Rolex or something marketing itself at a golf tour or a higher class sport like tennis. So how you're wanting to build a brand influences how you market, but Mashman is, some people that I work with and some of my clients struggle because their name is so common.

Brian Johnson is somebody I recently had a conversation with, but how many Brian Johnson's are around the world, hundreds, thousands, two men. So if you're trying to build out your personal brand. You're fighting all these people, you have to really dig deep into strategy or maybe use your middle name or use an initial or use a pseudonym and it becomes a struggle. But for me, coming in as Isaac Mashman, that's one of one, maybe that's like, that's me. I think that like, for example, you, if I was to search up Ganeshadatta, like, is that a unique name or is it, you know, and especially. This is really an interesting thing from a cultural perspective that I think we could totally have a conversation about that I've never really talked in a podcast.

But typically, you think about certain cultures, like how many Muhammad's are in there, in even the cultures, in every countries, millions, millions. Same with like Spanish people, how many Isabella's or how many, and Anz or how many Andres, Alejandro's and it's the same thing like Indian culture as well. A lot of the names, like I think about Neil Patel. He's one of the greatest marketers in the digital age today. His name is Neil Patel.

Isaac Mashman3:59

I think it's smart and a lot of times there's some hesitancy when choosing a stage name because you feel like you're leaving yourself. You're not leaving yourself, you're making a strategic business decision that will help you become more marketable and stand out. So it's not trying to be disrespectful to mom or dad because your parents named you at the end of the day. It's not like you're saying mom or dad I hate your name that you gave me. It's that you have to make a decision that's best for your business and for your success long term. So whether that be, for example, coming up with a middle name.

So you could be Ganesh Z-Dada, for example, I can use Z as the middle initial, that could be a strategy that you could use and what does Z stand for? Well, it doesn't really matter, but it helps you stand out because now you could get the handle at Ganesh Z-Dada, get the website, get the URL, get all those things to where now you're promoting yourself as such and coming up with a pseudonym or a stage name, I mean think about lady Gaga or the Rock. The Rock is not the Rock is.

Isaac Mashman5:17

But his stage name is the Rock. But you think about a lot of the celebrities you follow, they use stage names because their actual name was taken or didn't sound as good. You think about like, well yeah, it sucked or it doesn't flow off the tongue. It's not memorable. You're not wrong. But I mean, think about you coming into the name and your name is John Smith, you're not going to be memorable. Like you wrote the Declaration of Independence kind of thing. Like that's what it sounds like, but coming up with something, interesting, something that is marketable, something unique, that creates a memorability that people can have.

Isaac Mashman6:28

Going conversation, but I love it. It, in that case, I would say again, you could look about using a middle initial or using your full name. So let's say your middle name is, let's just go ahead and say that it is Samson. So you could go by John Samson Doe, and you would be much more likely to show up on that, but even then you wouldn't want to use John S. Doe because there are probably thousands of John S. Doe's out there. Now, John Doe in of itself is not a common name. That was a, if I'm not mistaken, that was something that was created as an identification, identifier for missing peoples.

So it's called a John Doe. But speaking as if that was a common name, such as John Smith or Brian Johnson, you could use your middle initial, you could create a middle initial, you could use your full middle name, or you could go into, let's create a name that's entirely unique. So maybe you drop the dough and you create something different. So it's John Sampson, Excalibur. Just something that could be so outlandish in a way to where now you're known as John Excalibur or you know, something else, that way you can really start showing up in search, having your domain, having your social media handle, because you think about why is this even important?

Well, it's visibility. If you're fighting with, in your case, or Neil Patel's case, a thousand other, other Indian marketers, you're like, how are you building yourself as an authority? This is saying in a respectful way, but it's a challenge. Man, I think that India is becoming, there was a book that I read in high school that was talking about how India is becoming that mega center for business and the economy. We think about outsourcing here in America, a lot of companies outsource to India or the Philippines because it's cheaper for the company in the US, but the quality of living that we're able to provide for let's say somebody who's in India or the Philippines is high because of the standard of living and the quality.

I think that more people are going to, we're going to see this entire Instagram hustle culture in India over the next decade. I could see that happening. The same thing in Africa, like we're going to see Nigerian influencers, ripping off the end, both area and other business people. Yeah. I think that's exciting to see.

Isaac Mashman8:55

Fascinating. I'm not surprised by that fact. But I mean, you look at statistics, and you look at, like in the United States, for example, what nationality of people make the most money. Indians are up there. It's not the average white person who has the most income. It's, you have Pakistani, you have Indian, you have these foreign, ethically diverse people and groups that are making more money. I think that speaks to the work ethic of, let's go to America, the lane of opportunity, and let's create a life for ourselves when you could start creating that life, where you're at and putting out content online and building out a personal brand and building out your significance and your trust, your public authority.

Isaac Mashman9:59

Well, it depends on what you're looking to get from it.

Isaac Mashman10:06

Okay. Well, you have to first understand that your personal brand is you. A big misconception people have is they believe that they create a new website. They create a new social media page on Instagram or Facebook. They're creating a new personal brand. That's not the case. Your personal brand you've had from the moment you were born, from the moment your mom pushed you out and gave you a name, you've had a personal brand. I could argue that you've had a personal brand even when you were in the womb because she was talking about, talking about little baby Ganesh to her, to your grandparents, to your grandfather, your grandmother, and to all of her friends.

So you've had a personal brand and now you have to go and consciously start building it and leveraging it and doing things that can, get you results. So whether you want to be famous or you want to make money, you all start at zero when you create a social media page. But whether you get your local friends to follow you online, which they're probably going to criticize you, but let's say you start connecting with business owners and wherever you're at your city and whether that's somebody who's a tech entrepreneur or a local stand owner or somebody who's at a business networking event or a hotel owner, you connect with these people online. You start hopping up time and time again and you come up with something.

Isaac Mashman11:39

Yeah, I don't I don't think that's on my end, but we could just resume where we were. It's not a problem. Yeah.

Isaac Mashman12:00

Yeah, you know something substantial absolutely and in terms of time and you know money and what you're putting into it you don't need to put any money into it to start with. Like you have the normal clothes that you're wearing on your back, you have the normal phone that you're using, and so you could take that phone and start recording yourself, and just putting yourself out there online. You trade a social media account, so you get on Instagram, you get on Facebook, you get on LinkedIn, you get on these platforms underneath your name, you get the same social media handle across everywhere. So for example, my name is Isaac Mashman, I have at Isaac Mashman everywhere.

There's no dispute who the who which Isaac you're following like it is me and you start creating this omnipresence. So you're everywhere all the time and then from there you create content based off of a specialty and based off of you as the person. So you showcase some of your interests from time to time but let's say you're wanting to be known for podcast management or you're wanting to you know create a specific business such as consulting or helping with YouTube optimization or you're wanting to do social media management you start creating content based around those specific subject areas and the reason you create this content is you get viewed as an authority in that field and if you're viewed as an authority.

You have people who know that they can trust you then you're able to stand out and start getting more of their business and more of the person's business on the other end of the phone the other end of the screen even though they might be 5000 miles away from you. Yeah.

Isaac Mashman14:39

Well, this is a very intricate question that has a lot of different avenues I could go down and talk about. Now, I am in the boat that says, you don't need to just treat value. You don't value could be perceived as motivation. I can motivate you with a video and you can feel good. That's an emotional high. The dopamine spike you feel good. What I'm about is strategic value. So what's the difference between value and strategic value? Well, just like I'm going and walking through the actual steps that you need to take in order to start up a social media account or how to find a way for you to stand out with your name if you're fighting other people, that is an example of strategic value.

Something that people can go from step A to step Z from step one to step 121. That is what people are wanting. People are not stupid. I think that social media is treated this rift to where people think that they could just put out some piece of crap content that they think is motivational. What is that person getting on the other end of the screen? There are four main things that a piece of content can do. It could do a combination of all four, one or two, three, all, one. It could entertain. So it's making somebody feel good, or entertaining somebody you're making them laugh, or maybe they watch it because they like it.

It can educate a person and teach them something new. It can connect them so the piece of content that you create is connecting you with the person on the other end and vice versa because there's a shared interest. So for example, most podcasts, it's 10 p.m. When I'm recording this with you. But typically I'll have a cup of coffee in my hand and people know that I drink coffee. I'm not like, I don't drink tea, I drink coffee. So that is something that can establish rapport with somebody on the other end of the phone. Then a piece of content can inspire or motivate and take that person to another level to where they feel like they could take action and run through walls.

So when you're creating a piece of content that could be talking about how you can launch a podcast, well, you could talk about the actual strategy. So it's educational. You could say that I did this myself, so it's inspirational. You could say that I remember one of the goofiest things that happened that's connecting you. Then you could go into the editing style to make it entertaining. So you can do all of these different things with one piece of content. The more boxes you can check, the better. Now, the second part of that question is, well, should you be reserved with the amount of content you create, or should you go wide with the distribution?

So really effectively you're talking about, should I only post maybe one piece of content every couple of days versus like, I post multiple times a day or one time a day. Now, I am in the boat that you need to be posting at least one short video every single day. You need to be posting that same video on multiple platforms. So you have multiple algorithms working for you. Now, a lot of times in the music industry or with celebrities, there's this perceived distance between the person who is the fan of the celebrity and the celebrity themselves. So you have this distance, this question, this void, this curiosity that's created, and that will naturally be created as you create content and as your follower count increases.

So the person who has a hundred followers doesn't have much distance between them and the follower who's going to their profile. But now I can actually imagine if you had a million followers or a hundred thousand, there's distance now. To worry that the person who hits that follow button or thinks about hitting that follow button is saying, okay, this person's done something. They're a little bit different than me. That's when we get into the psychology of building a personal brand and the psychological way this entire thing works because us humans man were emotional.

Isaac Mashman19:13

Well, Ganesh, that would be literally one of my pieces of advice that I would give a client. Like if a client said, what can I do? I don't have a whole bunch of time. It would be go on other people's podcasts or start your own podcast. Yep. Use artificial intelligence to edit it. Thinking about five years ago, if I wanted to have somebody caption my video and add Zoom.

Isaac Mashman19:34

No, literally it would have cost me $15 a hundred dollars for a package of two or three videos and now I pay ten dollars USD for an editing software called Captions AI. I take a video that takes me, over time I've gotten better at recording content. So what used to take me 45 takes I can do in three takes now. But it's taken me time and hundreds and hundreds and hundreds I would argue maybe damn near thousands of takes in order to actually get good at this. But now I take that video. I put it into captions AI. It adds the captions automatically. It adds emojis.

I'm able to put the zoom. I'm able to put the music and treat something that's 100% unique. It costs me $10 USD every month. Right. Very low barrier to entry. That's making it hyper competitive, which means that you need to start doing things to where other people are edifying you. What is edification? Edification is basically saying that you vouch for a person. You say that I trust this individual. Me coming on your show is a form of edification because you're saying to your audience that, hey, I trust Isaac Mashman enough to invite him on for this conversation. Vice versa, because now I promote it. Yeah.

I say, Hey, I was on the show. This is great. Now my odd, you're edified because I'm basically saying, Hey, I promoted, I'm promoted. I was on the show and now I'm promoting this, which means that I liked you enough to want to see you win and gain, gain exposure. So it's like this mix of selfishness and selflessness. Yeah. Ultimately, curates content. So yeah, I think this.

Isaac Mashman21:53

You could record a vlog or a long-form training in front of a whiteboard or so many different things you could do webinars and you could click those into a bunch of pieces of content as well. Like YouTube, the YouTube app has a remix feature that you're able to remix your own long-form videos that are vertical or horizontal and click them into a bunch of vertical videos. The other thing that you could do is reaction style videos. This is something I'm like, man, this takes literally two minutes to do, but let's say there's somebody like you take a Neil Patel clip. He was talking about the difference between personal brands and Kylie Jenner and corporate brands such as Coca-Cola.

I took a five-second clip of that and I reacted to it. I added to it. I didn't just react to it. I added value to that reaction. I said that, hey, this is actually true. You think about personal brands, you think about Jeff Bezos and Amazon, you think Mark Zuckerberg and Meta, you think about Elon Musk and Tesla. So I added, I reacted and I added value. By doing that, you could get 50 pieces of content done in less than a day. Now you're not even having to do all of the bulk and the heavy lifting of creating it originally yourself. You're adding expertise to it.

That's, this conversation is aimed at the person who's working to become that professional in a field in a niche, not so much the broader base. This is a personality. Although I do think that you should showcase your personal side of you as well.

Isaac Mashman24:08

Oh man, the best way I could explain it is they're the politicians of capitalism. Yes, exactly. This right here is a clip, video right here. We could take this and clip it and viral. No, literally, I believe that businesses are people that speak as if their consumer is stupid. They're the politicians of capitalism. What do politicians typically be referred to as? People who are better than us, better than the common folk. This is historical. All throughout history, we've had politicians that are thinking that, oh, I have to come in and save the day because they can't save themselves. When a business or a brand is talking about, OK, let's address something and just, I'm trying to think of an example other than the broad base, it's kind of like covering up a reputational crisis.

So before I went into Mashman Consulting Group and the 100% consulting space that I committed to, I was running the public relations for Mashman Ventures and public relations is notorious for coverups and there's a negative connotation when it comes to PR. So PR is like you're manipulating people which is common in marketing, but PR is like you're hiding things.

Isaac Mashman25:27

I never know that, but it's true. It's true, but you know, PR, and I can talk about that for days on end, about how public relations is not reserved for celebrities or the rich. Every single thing you're doing to build out your personal brand is a form of PR because public relations is ultimately a person's relationship with the public. That was literally said by Edward Bernays, it's like it's the relationship with the people. So you're thinking about a cover up and a brand acting like it didn't happen. It's like you're basically saying, oh, you're gaslighting your audience into thinking something versus getting ahead of it and saying, no, okay, this happened, we screwed up.

Now if you think about we screwed up versus the, I don't know what you're talking about or the ignoring, which is going to create more security long term, the audience will be much more likely to respect the brand or for the respect the person for saying, I messed up, then saying, no, you're stupid.

Isaac Mashman26:45

I don't think it's a sound strategy, per se, because I believe that though it happens, it depends on the situation. It's very relative. So think about liver king. The big guy who's, on everybody's Instagram page. But no, there's, I know you're laughing here, Ganesh, but this is a real conversation about, yeah, he went on multiple shows multiple times, multiple occasions and said, I do not do steroids. Multiple ears. Multiple ears as well. Yeah. It was clear that all right, he probably is doing it, but let's just leave the gig alone. Then he came out with an apology video he said, I screwed up, I lied.

I lied. He has not been able to recover his brand. The reason why is because he specifically lied to the audience. If he did not line, if he came out and let's say he just said, no, I do do steroids, but this is beneficial. He would have had security in his brand, maybe not as viral, but he would have had security versus let's say he did he right and he's completely ignored everything. It's kind of like the I'm trying to think of the best way of breaking this down because you think about androthete. One of the most famous guys on the internet, let's talk about androthete.

This is only the second time on a podcast I've done so he's gotten in front of every single accusation and said this is why it's false. This is what's going on. People respect him for it. He's been able to turn that perceived negative thing into some way to where now it's no, like I am in control of the narrative. So the conversation here, Ganesh, is I'm control of the narrative versus the narrative using control of me?

Isaac Mashman28:56

Eminem has addressed all those accusations that he's ever been on. It's not that he's accusation proof, but it's that he takes the accusation and he references it in his craft, so in his music. So it's like his most recent album, the death of some shady, which in my opinion is best album since like 2008 recovery. He literally addresses everything that he's been accused of over the past couple of years or like the culture and how he's fallen off and all these other things. So he is answering the accusations.

Isaac Mashman29:52

Again that's relative and you could say that me even saying it's relative would be avoiding the question. But it's truly relative based off of the situation and what the accusation is or if it's something goofy versus something that can be spun because a lot of accusations might be stupid. Like for example the steroid thing could have been spun into a way the way it's committed or that a way that it's like he could salvage the brand somehow. But in a case like let's say sexual assault or like the PD thing of trafficking people, like okay if he was to come out and be like man I didn't do that like let's take Drake and the rap beef with Kendrick Lamar.

Yeah he basically was like man I'm too famous like he basically said I'm too famous to be the R. Kelly kind of thing. I don't know if you've heard his song you know the response to Kendrick and he basically dug himself a grave that he's not gotten out of yet because he said no, I'm too famous and. So you have to be strategic with every single and especially this is high level if you have a million people watching you versus a hundred people if a hundred people are watching you you can get away with this stuff and be like okay this is a part of I fucked up let me go ahead and not do this again and maybe don't address it but if you have a million people that are holding you accountable yeah you're fucked it well you have to hire a PR PR team to help navigate the crisis which is literally grab the bull grab the bull by the horns or by the med stack and go and say this is you know this is what happened and sharing your side.

But then people are going to be banking opinions and you might lose some people who might have respect for you that's that's okay. But you have to pick and choose your battles and pick and choose. If I respond to this is the potential outcome and it's ultimately about predicting outcomes and what would potentially happen.

Isaac Mashman32:51

I think it's quintessential you show your personal side. Now you're doing, you're laughing and joking and stuff with me in a way to where I automatically like you that much more because you're not trying to come into this but even then there's a balance between what you're doing in us you're not joking to where you're not taking the serious you're inserting well-timed comedic rebuttals and driving I mean, the conversation forwarded in a way to where I know that I could joke with you. If we were to have a cup of coffee or like sit down, like I'd be able to have a conversation with you as a friend versus a this is just somebody who's trying to put on and be like, so what do you view about marketing?

What do you view about branding? You have your own website. So if you think about personal brand, the left side, you have personal. This is the personality. This is what builds rapport. This is what builds trust on a deep emotional level. There are celebrities you follow, or mentors you follow more than others, not because of what value they're providing to you, but based off of what you see in them that you see in yourself, or there's an aspect of their story that you like and you appreciate. Then you have on the right side of personal brand, you have brand which is what do you use to make money?

What is your credibility? What is your profession? What is the thing that is driving you forward when it comes to your career? So you have to have this balance here. So if you're treating content, for example, for every two business posts, you might make one post that is personal. So you might do one about you going out to eat or you sharing a story or you talking about your fears or you talk about your desires, you talk about your vision. This is ultimately developing your skyline. I call this the skyline strategy. It's two to one ratio, two business posts, one personal. One book. Because there are people online that anybody can be an expert in something and talk about podcast management and how you should have a host provider and you get it distributed via RSS feed and whatever else.

Isaac Mashman34:51

But can somebody have the same ganesh personality and be like, yes, you might look like an idiot, but at least it'll be good. Just for example here, so the personality is so important, I cannot express that enough, but there's again, you don't want to come across as a gimmick as somebody who's not serious. Yes. But you do need to show your personality. So you can be this well crafted professional while having a little bit of like rough edges that help people attach to you. Want to see you win because they see the person outside, the person inside versus just the person.

Isaac Mashman35:52

What's more important than that is naming your kid, something that is unique. So I know what I'm going to ask your children. Now, well, yeah, but thinking about him naming his children, they're all unique, but not everybody has the last name.

Isaac Mashman36:12

Yeah, the youngest has the most creative name. You cannot even spill it. I don't even know how to, I just would refer to him as X. But even then I think that what Elon's done is gimmick. Frankly, I think Elon's built his brand as like billionaire shit poster. I personally probably wouldn't do that. I think there are a lot of things that Elon could probably do better, but he's also the billionaire. I'm not yet. So what's worked has worked for him. But when you choose the name of your kid, yeah, you need to name them, you probably don't want to name your kid after you and say, this is Ganesh Dada Jr.

Or this is Neil Patel, like you're not going to want to do that. You're setting your get up for failure versus setting them up for success. Naming them something a little bit different. I already have the names of my future children, whether that's a son or a daughter, and I could always add more to the list. But I know that I'd be able to get their domain. I know I'd be able to get their social media handle. I know that they had Google Google. I know that they'd be able to build up off of my personal brand, but I also know that I'm not going to name my son, Isaac Mashman, Jr, because he would always be in his father's shadow. So it's not something where it's like when you ask the question, it was almost like this is super smart, but it's almost gimmicky.

Isaac Mashman38:25

Well, there's a time to be serious and there's a time for play. That's what businesses are beginning to realize and understand. So on April Fools, you might create a joke as a brand, but you're not going to create a joke every single week. So it's really about kind of, again, how do you crack a joke? You don't just come up with a joke. Yeah. It's a stand up and you take five minutes to tell a joke to somebody in public that's stupid. If it was at a comedy show, yeah, you would build up to it. But if you were in a conversation and I'm cracking a joke, it's going to be well timed based off of the situation, based off of the time.

So you have to be aware of what the timing is in order for it to land, that punch line to hit. When it comes to building social media posts and building a brand, you don't need to be making it a gimmick and creating jokes every day of the week. But on April Fools, or maybe there's press, or like I think about Ryan, one of the airlines out of England, they made so many jokes last year. They were all well timed based off of political situations and based off of things like James Corden, one of the talk show hosts. They were like James Corden is way back to something, something, something.

I remember it went viral and gained them millions and millions of views on Twitter. So I think that businesses, especially small businesses who are aware and actually culturally competent would probably be the word that I would use. Have a leg up on other businesses that are the traditional, like, corporate, impersonal side of things.

Isaac Mashman40:42

I'd avoid it typically. I'd avoid it because any time now I'm not in the place where I was a couple of years ago where I would have said that you should always avoid religion or you should always avoid politics. So I believe that there is a time and a place to mention those things. If you don't need to necessarily, if you're building out your brand and let's say you're Christian, you're Hindu or you're Muslim, you're not talking about that every single day of the week unless you're trying to be a pastor or an imam or a religious figure. But every now and again, making a post about faith and how that fits into your work or how that fits into your life might be important and that can connect people.

Done as an intention of connection versus an intention, a division, the deliberate controversy can be really a good backfire. Again, it looks again, so again, it's like you're you're forcing the joke versus letting the joke come out. I'm trying to think of an example of deliberate controversy off the top of my head, I can't come up with one. But I don't think that it's a strategy that people should really implement. I would avoid it.

Isaac Mashman43:13

But now leveraging a controversy or leveraging something like this can be a tool. But going out of your way to create one, so certain things cannot just you couldn't create and say that, oh, yeah, we purposely set up a sniper on the roof to take the shot. He was going to turn his head at this exact moment and we're basically faking the assassination attempt.

Isaac Mashman43:40

Well, okay, let's go ahead and take no, like this is actually an example.

Isaac Mashman43:51

It. They go bankrupt. But again, if you're deliberately trying to create controversy, let's think about, I believe it might be Remington. It was a gun manufacturing company after the Sandy hook situation in the United States about a decade ago. They ended up going bankrupt as a company because of the situation because it was a Remington gun. If I'm not mistaken, that was used during that shooting. So there, there, and these are examples of situations that are outside of a brand's control. You cannot control what person purchases your product or purchases your item or goes in, acts. This is why also hiring is important because if you're hiring people, they're reflections of your business, the reflections of your atmosphere, of your culture. These are intricacies that people don't think about and take into consideration, but they're examples of you, the reflections.

Isaac Mashman44:55

Yeah, she got brutalized on the internet.

Isaac Mashman45:05

You're building up a controversy and you're saying, oh, and these are things that takes a really witty and very aware person and who they come up with. Because you wouldn't just be able to take that situation and be like, and force a meme like it works. Like I know Twitter, for example, whenever something goes off in the news, people on Twitter are the first to create a response that's just witty and it's funny and it's viral. There's absolutely nothing about the assassination attempt that's funny, but the outcome of how people are responding to it is really interesting to watch from a human perspective and the show's called the Sapien, it's like we're really seeing the darkest side of people come out in the situation and how now what was culturally one way a couple years ago of like, oh, we can say whatever we want or your you shouldn't say this now.

It's like you're saying the same exact things and you're becoming the people that you were criticizing a couple years ago. As an American, these are things about our culture and about our current state that it's almost like building a business at scale. Like the United States is an organism and seeing how that organism functions, every business is an organism itself. It's like, how does this function?

Isaac Mashman47:45

Yeah and Grazia I believe that there's a difference between having a reasonable conversation and offering genuine debate and genuine rhetorical conversation going back and forth versus purposely treating controversy and the reason why in America we aren't able to have these conversations is not that we're physically incapable of doing so. It's not that we're not smart but it's that we're emotional and it's yeah and also I would say your.

Isaac Mashman48:23

Though because now you see that now now you told me that we couldn't say this because this was somehow messed up or this is politically incorrect yes we used to say in high school yeah exactly in middle school I shouldn't even be having this conversation because I'd be canceled. I wasn't even the worst out of the group. So I'm thinking, and you're thinking about this, but the intention in which you're saying this is not in a way that is hateful, but there's a difference between a joke and purpose intent to harm. That's what people need to understand. So America is in this interesting period where having these conversations isn't about tribalism.

But it's about we are all American because I think about traveling across the United, across the world, and whether you're a black American, an Indian American, a Native American, or a white American. You go to France or you go to India or whatever, you're going to be like, no, that's an American. Oh, that's not... If you were to see a black American and a white American, you're not going to say, oh, that's a black American. That's an African American. You're going to say, that's an American. Yes. So all of our issues are coming off of the back. We have nothing else to bitch about. That's why in a situation that we're in and something I'm personally afraid of is the only way that I see us uniting is a war on the home front.

That's not even, that's based off of historical precedents to where during world War II, we did not have time to argue about our little differences. It was we are against a united enemy. That's how we came together. I feel like America needs to understand how we can have a conversation based off of logic and based off of reason and based off of actual genuine pursuit of knowledge and clarity versus, oh, you said something and I'm emotionally offended. I need, an emotional support.

Isaac Mashman50:14

That's avoidance. That's an avoidance of problem. That's a victim culture. I think that even when building a business and a prospect tells you know, you're not about to be like, fuck that prospect. I hate that dude. Why did he tell me no? You need to look internally and say, what about my process could have been improved?

Isaac Mashman50:35

Why did my post not go viral? Why did that prospect say no? You look internally and you get better from that. When it comes to our society, we've stopped looking inward and thinking, what could be different? What could be better? What could be improved?

Isaac Mashman52:26

It's not a game of what actually gets done. It is what is perceived as getting done. Business should not be a game of optics in so much as a game of execution. You think about when a politician is trying to get elected, they're getting elected off of their personal brands and what they connect. So for example, in a large degree, but Barack Obama got elected, he got elected because he was African American. The first African American president, like great, it wasn't even off of policies. It was off of an emotional decision based off of, something that is the lowest capability of connection, a person's skin color, not off the fact he was American, or any of these things, it was no. Oh, it was the American. Okay. Another time.

Isaac Mashman53:36

Come on, show me. Well, it's also like you could have a religious conversation about that too in America. It's like America is the land of religious freedoms until it's not Christian. Exactly. It's like, no, and I view that as no. Okay, it was, I don't care if you're Muslim, I don't care if you're Christian, I don't care if you're Hindu, I don't care if you're Sikh, I don't care if you're Buddhist, whatever, it could be. It's like you're here and you're practicing good. I think it's more about a conversation of ideologies being impressed upon culture to where, okay, now if you're an American, you might not want to have Islamic policies pressed upon you on a personal level to where it's like being on schools, I can understand your argument.

But at the same point, you're also looking to do the same Christian ideologies. So but again, you cannot have this conversation typically without there being an emotional attachment here and the emotion gets in the way of logic. But thinking about business, taking this back to marketing or what sales 80% of sales is emotion based. So if you're selling a prospect, or you're selling them off off of, this is what we can do for you on a strategic lens and step 123 and four of the guarantees versus a do you want to be famous? How good would that feel? Right? It's like, what would sell what would sell better?

In PR, there is this entire guru space of fake Forbes articles and fake press articles and fake followers and bodied accounts and all this because it was the instant gratification and the perception of things versus having a genuine strong brand or business or personal brand. These are the things that we have to set the emotion as a side and look at what will actually work long term. That's where you get policy that is effective versus policy that is in your words, like a circus, or it's like you're dancing around the issue, like you're putting the bare in the middle and saying, I hope you don't bite me. That's what our American politics system is today. It's a game of, I hope you don't turn on me.

Isaac Mashman56:44

Right. Yeah, you're not wrong. You're not and this is why too for example during June how many brands make it, you know rainbow flag pride month. Then almost all of them the rest of the year it's like whatever it's pandering your pandaings to an audience for a specific period of time to try to gain business or try to look good versus a this these are our actual set beliefs that we believe in that we can we stand behind. It's you know again, it's like should a business put black owned business or LGBTQ business or woman owned or minority owned or disable accessible like should you put all of these different things.

This is a conversation that I've never heard anybody really discuss at scale because it's uncomfortable, but it's like are you using that as a crutch to try to look good or you genuinely standing behind those beliefs?

Isaac Mashman57:44

What's like the boutique coffee shop that posts their income stream that boutique store is never going to be the national franchise. Yes. So you think about that local coffee shop that might be LGBTQ owned and woman owned and whatever that is local in the community. Well cool. You have communal roots. People know you are such they believe in what you do or they don't believe in what you do and they won't support you because of it. But you set yourself up, but you're not going to necessarily go and try to become that national franchise. That's where it could look like a gimmick or look like pandering yeah, again that's like these are all conscious decisions that you need to set and make based off of where you're trying to go or what you're trying to build versus building your personal brand for example there's a hierarchy to where you could become the local hero.

You're locally known in your town your city your township whatever, but you might not be the international icon or the national personality so where do you want to go with this? How big do you want to take it? Then you can reverse engineering the steps in order to get there.

Isaac Mashman58:54

That was based off of tips only and going bankrupt or closing down within a month.

Isaac Mashman59:07

That's an example of the actual government structure. Do you really think that's going to work? Do you really think that's efficient? Yeah. It's like somebody locally or not locally, but somebody on Twitter that I follow just out of curiosity because you need to get multiple perspectives. You don't want to just follow your typical beliefs, which I typically would fall underneath a lot of social conservatism or fiscal conservatism. Sometimes a couple of years ago, I would say I'd lean a little bit more left socially, and now it's like, no, it's like how far that left has leaned is too far for me to even think I'm close.

So it's like, no, like I need to be somewhere in the middle leaning to the right. But again, he's like, we're launching the American Communist party. I'm like, have you learned nothing? I have you learned nothing over the past 50 years of as a student of history thinking about, okay, the USSR wasn't great. Now in China wasn't great. You're thinking about these, history is a teacher that we continue to ignore.

Isaac Mashman1:00:14

Yeah. It's fascinating how this conversation with you as like an Indian outsider perspective, because, yeah, again, it's like if you travel and go and get well versed, but most Americans, like the majority of Americans never leave this United States. It's like, but if you go to other places in the world and you ask them, what do you think about America, their perception of.

Isaac Mashman1:00:48

That's what's going on. I suppose that's also what makes America great. In the sense of nationalism, in the sense of pride, in the sense of, this is, is, America has always been that superpower, basically from inception, the idea of the American Revolution and the principles of, the 13 colonies were so rebellion. It was off of the backs of you tell me to do something, we're not going to do it. Now we have entered into this age of pacifism, being basically pacifists where, oh no, it's like, we can get ordered around or bossed around. Now we're getting taxed 40, 50% off of every dollar we make and it's like, well that's okay, everything's good.

It's like that meme of the dog sitting in the cafe and the cafe's burning down and it's like, this is great, no it's not. We can begin, have these fucking conversations that can help push progress forward.

Isaac Mashman1:02:49

Well, cancel culture too. Has it's not something that's new. It's something that we think is new, but I was listening to something the other day. They mentioned how the first person who was canceled in history was Jesus Christ. He was canceled by the government and ultimately crucified. It's a genuine statement here, though, but you think about it. He was canceled by the politicians and then canceled by the people and look at what stemmed.

Isaac Mashman1:03:26

That right there, that could be the title of the conversation, the most brutal cancellation in history, an interview with Isaac Mashman, but it's genuine. If you think about this, the government figures and Posh's pilot and they were like, okay, we're going to kill you, crucify you and we're canceling you. Yeah, yeah. He was like, yeah, but he was like.

Isaac Mashman1:03:57

Yeah. Isn't that the entire perception of Christianity and the belief is there was a martyr who took that weight on to himself. Just like if Donald Trump was what if he was to be killed in that assassination attempt, he would have become a martyr, which would have literally led America, in my opinion, into civil war almost instantaneously.

Isaac Mashman1:04:23

Absolutely not. I'm not about to say that he's the Messiah. There are plenty of things I love and agree with him on and plenty of things I disagree with him on. I know that as a fact I was making, it was easier to make sales. It was, I feel like everybody had more money. I feel like there were no wars because there weren't, we weren't, there wasn't a war in Ukraine, there wasn't a war between Israel and Palestine. We had, yes, we had COVID, which we could have an entire debate about in and of itself in the situation there. But I think about, it's not a, for the longest time America has been choosing the least evil out of two evil.

It's a recipe for disaster in my opinion rather than a unifying vision I feel like this is the first time in a long time where there's some sort of some degree of unification that might be happening based off of what we could build versus just simply existing or simply living. Yeah but I also feel like.

Isaac Mashman1:06:11

Well, he had a good balance of, again, personal brand of the person was fiery, unhinged, controversial.

Isaac Mashman1:06:25

But then you also had the track record of business. So he had bankruptcies. Well, a lot of businesses go bankrupt. A lot of, and yeah, sometimes restructuring a company through bankruptcy is the best way for red Lobster in the United States, Toys R us, Radio Shack, all these businesses have and bankrupted in order to restructure for a better way forward. It's like you cannot base an entire, unless it's something so greasious, you cannot base an entire person's life and how they are off of one mistake or off of one thing that occurred.

Isaac Mashman1:06:58

No, it's not a crime. But you would be able to, again, though, in communism, you find the person and you find the crime. You don't find the crime and then punish the person. It's backwards. In business, and this is why I said you usually would like to avoid deliberate controversy versus having that well-timed joke. Because Trump was not purposely trying to be controversial. He was just having the well-timed jokes and being him. That is what built him this fan base that is on fire as, almost like this religious figure, not a Jesus Christ figure, but he.

Isaac Mashman1:07:39

Do you remember that? But OK, it's all relative based off of what you view it as.

Isaac Mashman1:08:00

That's all. Yeah. Well, OK, so it's like if we're we're having the conversation and it's like Trump would be like what what what level of the cast system are you? You know like that was something like he would create a joke and it's not that he's trying to be ill conceived but he's like having a joke. It leads in and humor is like again the difference here is I'm trying to hurt you with this joke versus I'm making the joke because it's fucking funny. Right? It's like getting to that point and you know even me having the willingness to make that kind of joke or create that. It's like, you know my intention is not to disrespect you.

Isaac Mashman1:09:00

Based off of your humor, Ganesha, I'm curious to know what trauma you've been through.

Isaac Mashman1:09:27

So yeah. I feel Jensy also is in India too, not just here.

Isaac Mashman1:09:44

Where do you see the business entrepreneur culture evolving in India. Do you see something like that taking place?

Isaac Mashman1:10:09

Feels like break that break that down into an American term.

Isaac Mashman1:13:17

It's like, no, I'm not going to do that. Well, I think our quality of life and living has been better based on industrialization for a long time and now the industrialization of India, I imagine a hundred years from now though India will go from cost, cost, conscious to consumerism.

Isaac Mashman1:13:57

Interesting. Which is the complete opposite of America because it's not based off of necessarily even what is the best, more so what is perceived as the best. So Apple is not the best iPhone or the best phone in the market for let's say the camera. You could look and argue the fact that Samsung probably has a better camera than iPhone. But that does not matter because it's iPhone, it's the brand, it's the feeling, it's the emotion behind it which again is a lot of what I think our entire conversation tonight has been about has been the perception is more important than the actual execution.

Isaac Mashman1:14:32

Yeah, well, ironically, and even though it's not even produced in America, designed in San Francisco and put together in India or China, and again, it's, how many of our items in America are built in China. You think about, I've listened to, or read books in the past, for example, Andrew Carnegie's the Empire of business, which is a compilation of essays and letters that he wrote. I have a copy behind me that was, I believe in 1913 edition, but in the book he talks about, it could be 1931, he talks about how American products were typically cheaper. This was written 100 years ago, his essays are at Andrew Carnegie, the great American Industrialist, and about how American products were cheaper, and imported products were more expensive, and they were perceived as better.

If we flipped over the past 100 years to where now, imported products are cheaper, and the quality's less, and American products are more expensive, and the quality's better. So it's like we flip this a society, and as a culture to where again, it's less about cost consciousness, more about how is this going to make us look, which is why you buy the same iPhone year after year after year, when the one from two, three, four years ago, as long as Apple's not throttling it, it's just fine.

Isaac Mashman1:16:19

Right now, what do you see about do you see this? Indian hustle culture evolving to.

Isaac Mashman1:16:44

Relationships. I basically am asking, am I going to see a bunch of Ganash Dada posing in front of rented Rolls Royces and saying that in your accent, this is how you can become a millionaire.

Isaac Mashman1:17:23

My sense of humor is like, man, and then if this was 50 years ago, if it was to come out and be like, this is how you can go from this level in the cast to this level in the cast. It's like that's effectively like what it is. It's like, I know it's.

Isaac Mashman1:17:44

Can you think about like again, like what Americans are like.

Isaac Mashman1:18:02

Well, hire you for IT, you might not hire you for HR. You know what? Oh man, this is wonderful. It's refreshing as well that I have a good banter.

Isaac Mashman1:19:02

It's like American and Americans in oil and democracy. There's oil. There has to be democracy. That's certainly CIA in there. But it's like the fact that that's even a joking matter and something that you and you as an Indian know is concerning. Yeah, man.

Isaac Mashman1:20:16

They can purchase up more independent housing over there too.

Isaac Mashman1:20:24

Yeah. We could talk about that for hours on end about the limits of capitalism versus what should be controlled and what should be relegated.

Isaac Mashman1:20:43

I do. I do. I think that capitalism is a double edged sword. Same thing with like you could be be famous and because you're famous, make more money, but you might not be able to walk in your local grocery store without being recognized. So there's a drawback to that fame. I think capitalism is along those same lines of for example, a corporation can purchase independent houses and purchase independent homes and single family homes and things like that. Things to rent out. Is that proper? Is it proper to have a large and increasing majority of housing owned by a corporation versus single families versus independent households?

Isaac Mashman1:21:29

Exactly. But am I able to tomorrow go to India and be like, I want to purchase all this property? Nope. Not purchase a piece of property next to a military base. Yeah. No, you cannot. Yeah. But now we can allow Chinese nationals to purchase.

Isaac Mashman1:22:09

But why does that work? It's the people that are pushing that message. Because of celebrities, again, this distance between going back to the conversation earlier is they are the people that we can trust. These are the voices of us, because they are famous, because they are well known, because they are respected. So who are the kids, the 12 year olds, the 13 year olds, the 11 year olds, going to look to for guidance and morals and ideologies, if not the parents and if not the nuclear family, they're going to look to these public figures. That can be dangerous. So again, it's like if you control the propaganda, control everything.

This is one of the risks that in Edward Bernays books, propaganda, which came out early in the 1900s, he talks about how, our society is controlled by groupthink and by, our society could actively basically access one and is able to be influenced as such. Yep. That we have puppet masters behind the scenes that are basically pulling the strings and calling the shots. It's not that there's some cabal that's behind us, behind the United States in so much as a collection of companies that have power and a collection of people that.

Isaac Mashman1:23:45

Yeah, yeah, yeah, I think I remember that one briefly or let's say dictator. Yes, dictator came out, you know Aladin or Aladin or whatever the bullshit was right that right there 10 years ago came out and everybody loved it. But now it's like if you release it today, it's like oh my god this is some something that's going to cause the civilization to collapse kind of thing and crazy how much has changed in 10 years. Yeah, but my observation is.

Isaac Mashman1:24:17

Well, I don't know if I would agree that China necessarily owns Hollywood. But it's the same thing as music, for example. Universal music group is the record label everybody knows, but they don't know that Universal music group is owned in large part by a French company. I believe it's called the Vindy, if I'm not mistaken, that might be the name of the company. But they own a large port, a large part of UMG. Again, it's like the brands that you purchase off the shelf are owned by another brand, they have a hierarchy to this. It's like, and once you kind of take a step back and be this from a macro lens of, wow, this is how all of our society functions and works together, you realize that everything is owned by something, it's owned by something, it's owned by something that has another person making decisions.

Our entire world operates on such a small thread. Thinking about earlier this week when CrowdStrike by Microsoft went down, it's like the world went up in flames. That's one company. Yeah. I imagine the infrastructure of an entire nation going down.

Isaac Mashman1:25:50

Calm we'll be those up in flames because some Indians like fuck you and that's it yeah man yeah I mean. It's fascinating too because now that artificial intelligence has begun to take place, we try to predict what artificial intelligence will make our society look like and what it would be like in a hundred years. It's impossible to think. Think about it. We have these ideas based off of science fiction like the Terminator or the Matrix when artificial intelligence could be something entirely different because it's on another layer of being. It's almost a spiritual being in the sense of there's no comprehension. It's like you try to comprehend God. What is God? Well, so he's not some floating guy with a beard and a robe on a cloud.

Isaac Mashman1:27:49

I believe that AI is meant to do it's meant to be integrated but not meant to be the thing that's doing the heavy lifting. So thinking about like lifting weights.

Isaac Mashman1:28:02

I believe that open AI integrated, but not me a replacement.

Isaac Mashman1:28:51

Just do basic things for humans. But what was the foundation of that language model and of that artificial intelligence? It was the foundation of humans. Exactly. So we're still the foundational piece, but I view artificial intelligence as when you're lifting away and bench pressing or squatting a new personal record, you have a spotter there to make sure that they can help you up if you fall down or they're there to say, go, go, go, motivate you to maybe lift up some of the way and make it towards more efficient. I view artificial intelligence as the spotter for mankind to where we're still the backbone, but artificial intelligence is the thing that's pushing us forward at a rate that we couldn't have reached alone.

Now, could you be, and Brian Johnson from Blueprint, he's somebody who I've been following religiously over the past several months and listened to many of his interviews about not even biohacking is not what he likes to refer to it as, but if you cannot make the proper decision yourself on what you should eat when you should go to bed. All of these things. Imagine if an algorithm says you need to wake up at this time, you need to eat this, you need to avoid that. You follow that algorithm and you follow that AI strictly in order to get the.

Isaac Mashman1:30:33

I do. But if you would have tell the AI and based off of a DNA data set. They, looks off of the historical precedence of where you're located in factors such as climate and skin color and how it is affected X, Y, and Z. Then it takes into account the historical wars and religion and all of these things that we cannot compute into a single algorithm ourselves. Imagine if an artificial intelligence says all of these things and is able to say, all right, based off of this entire data set, this is the best way forward for you in this particular moment. Still in the year and your body mass and everything it's incomprehensible compared to.

Isaac Mashman1:31:45

Yeah, well, and you think about the amount of energy and power and land that is going to be required in order for all of this stuff to function. Just like in the matrix, you have to have a power source. Again, it's like how many...

Isaac Mashman1:32:23

I suppose couldn't you use artificial intelligence to provide the solution to that problem though.

Isaac Mashman1:32:46

Isn't that so wild even think that inner lifetime and then 50 years from now, there's a show on Amazon called upload. I've only watched the first two seasons, but the concept of upload is you have the real world you have this digital world where you can get uploaded into this basically digital space and your consciousness is uploaded into a computer. People in the real world are able to interact with you just like Sims. You're getting into the realm of simulation theory right where it's like are we living in a simulation and how many layers of the simulation are we in. But the show upload is fascinating because the only way I believe that anything such as that would be possible would be having to use artificial intelligence to compute problems that would.

Isaac Mashman1:34:20

So yeah. I believe that we can almost, even having this conversation and debating it almost makes us look ignorant because there's no way that we're able to predict what our world will look like. I do believe though, and I would fall underneath the schism of people that believe that AI is in that positive. I believe that again, and that's one of the things that people are starting to talk about of, the next 50 years there's going to be these pro-technology versus anti-technology groups that start to develop. Oh, we're 100% off of Instagram, 100% off of social media, 100% off the internet versus the we're pro internet, we're pro tech, we're pro all this stuff. I think that there will be a growing schism there. But the idea of AI will just continue to exponentially.

Isaac Mashman1:35:25

Like that, or let's say an AI program through a security camera, monitoring, productive work, and yeah, there are absolutely negative use cases or cases that would be.

Isaac Mashman1:36:05

I suppose artificial intelligence will need regulation and this would be going against a 100% pro-capitalist approach to where maybe artificial intelligence is separated and owned by the people versus the two or three corporations that exist.

Isaac Mashman1:36:35

Well, there is an entire conversation about cryptocurrency and the regulation thereof, and I feel like that has progressed nowhere. It's like we were talking about regulation for crypto, and it's like, what has really come of that? Not much, aside from, okay, Ethereum is a legitimate currency that can be traded versus there hasn't really been any agreement on...

Isaac Mashman1:37:59

Grey is, like, specifically if I'm not mistaken or like El Salvador has committed to purchasing, like a Bitcoin or something every month or something like that.

Isaac Mashman1:38:30

Yeah, it's definitely interesting and I'm curious to see how the next not only the next 50 years when I'm an old man or maybe we're yeah, I'm loaded in some AI program. I don't know whatever the next 50 years look like versus even the next five years their next 12 months, I were entering into this unprecedented time. It's the equivalent of Galileo looking and seeing the stars and being called some evil witch, or because a woman discovered a certain medicine, all of a sudden she's burned at the stake. We're literally peasants in this current stage of evolution and adaptation and what we're creating. I hope that, and this is kind of like my Elon Musk take, must take. It's like, I hope that we do what is best. But I don't know if.

Isaac Mashman1:39:28

Be best for us might not be the best for you. Or, yeah. Exactly. Well, no, I think I think about that too. It's like, we wonder why there are radical groups and it's like, if we have an invaded countries for the past few years, we're going to be so much radicalization. These situations create radical outcomes because we are not seeing it from imagine, we're not the ones being invaded. Exactly. No one's going to put on American soil and invades us. In the traditional sense of let's say going to Iraq or Afghanistan or Syria, it's like it's incomparable. Again, people here in the States have this degree of comfort because we're separated by the massive amounts of water in the ocean.

Isaac Mashman1:40:32

Nuclear submarine 66 miles off the coast of Florida right off of Cuba.

Isaac Mashman1:41:49

Enemies and external, competition creates internal threats, and yeah, it's true. Again, it's like, I view that we will either enter into the best era of the.

Isaac Mashman1:42:10

Well, that's the thing. Is that going to be the case 50 years from now or 10 years?

Isaac Mashman1:42:39

Indian perspective here. As how conservative you sound.

Isaac Mashman1:43:05

Religion, religion is primal as well, because yes, that's what I'm saying. That's what I'm saying.

Isaac Mashman1:43:22

It's not taught in the same degree as religion is taught.

Isaac Mashman1:43:55

Again, emotion versus logic and emotional decisions versus less actually.

Isaac Mashman1:44:13

It's like Joe Biden and certain people have said like our children and it's like, no, it's not your children. It is the individual who has the child. That is their child. If they don't expand and expand that right to their family or expand that right to the community, to a realm that is building and raising the child, because, yeah, again, humans were typically raised in tribes. They were raised by the grandmothers, the aunts, the friends, everybody. There was a tribe in order to raise the child and now it's typical and now we are so secularized in america particularly where there is no sense of community we have these screens around us which are great.

Isaac Mashman1:45:07

Yeah, well, it's... Again, and I do believe though, I have a degree of optimism that is consistently being... Yeah, man, I'm pessimistic though. Well, and that's your right and your prerogative to be.

Isaac Mashman1:45:30

I would argue and say that where I'm at right now, Ganesh, is I am more optimistic for India's future than I am optimistic for America's. I am being, I almost don't even want to want to even smile or laugh about that. But I say that wholeheartedly because we have to change a lot of the things at our core in order to get back to that era to where I do believe that it is possible for us to enter into America's golden age that we have not hit it yet. But we will either hit Enter into the golden age, or we will enter into the dark Ages.

Isaac Mashman1:46:53

Well, and it's like, I don't believe that, there's this idea and then I'm going to have to wrap it up. It's already almost a night where I'm at. Yeah. It's got an amazing conversation. I really have enjoyed this. This is something I want people who follow me to watch. But man, I'm just thinking through we have this sense of importance and like energy, like matter, it cannot be created or destroyed. The primary loss. I believe that a personal brand is kind of the same way. I believe that a personal brand can be created but cannot be destroyed. But the closest that way to way it can be destroyed is if the person is forgotten.

If the person is forgotten, they assisted, essentially just disappear. Yeah. We think about the historical figures from Gandhi to Martin Luther King to Martin Luther to Jesus Christ to Adam to Eve to, gingis con to any person throughout history, historical figures, they're remembered and have this sense of importance given to them based off of who they were and what they accomplished. A person can have a sense of entitlement if their results match it. It's not about just blanket narcissism. Right now we have a lot of narcissism with nothing to show for it. That is dangerous. Right? You as well. Let's get. So man, it's been a pleasure.

Isaac Mashman1:48:26

Education, entertainment, a little bit of everything.