Essays on personal branding, reputation, and executive visibility, from the author of the Manifesto and the founder of Mashman Consulting Group.
Personal branding has no formal doctrine, and anyone can call themselves a professional. Why Isaac built a directory held to seven criteria and a code of ethics.
First published on Medium
From a childhood manuscript on loose-leaf paper to the Second Edition of the Manifesto: why Isaac decided to become an author.
First published on Medium
What personal branding really is, why people build one, and the questions, laws, and strategy that make a brand last.
First published on Medium
Eight personal branding professionals who earned their influence without paid press, and why they are worth following.
First published on Medium
Why Isaac wrote the paper behind Identity Positioning™, and what it asks of anyone building a personal brand.
First published on LinkedIn
The paper behind Mashman Consulting Group's methodology, and the shift Isaac hopes it starts: toward a principled, sustainable approach to personal branding.
First published on Medium
Why Isaac dissolved his public relations firm of four years and launched Mashman Consulting Group in 2024.
First published on Medium
A practical, repeatable system for compounding effort in a personal brand: three introductions a day.
First published on Mashman Consulting Group
Seventeen original lines on achievement, business, growth, and what true fame is measured by.
First published on LinkedIn
An unexpected benefit of growing a personal brand: the day you can stop convincing people, and let a search do it for you.
First published on Medium
Three strategies for starting a conversation with a complete stranger: the compliment, the question, and the joke.
First published on Medium
Managing musicians in California in 2020, a cancelled concert, and the skill Isaac didn’t know he had: personal branding.
First published on Medium
What Isaac learned publishing the First Edition: the manuscript, distribution, the launch, and the eBook and audiobook that follow.
First published on Medium
Why a personal brand needs targets, how to choose them, and how to work backwards so the fruit follows the flowers.
First published on LinkedIn
The misconceptions about publishing, what being a published author does for a personal brand, and the steps to take an eBook to print.
First published on LinkedIn
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Isaac's writing on the sites of the firm and its directory.
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