Mastering Personal Branding: Authenticity, Strategy, and Success

Isaac Mashman4:20

Is he really gonna wanna respond to you? No, because he's gonna say, I'm gonna add this guy in my network, add this kid in my network, and he's gonna annoy the hell out of me.

Isaac Mashman11:14

Thank you, I appreciate you for doing this. And there's a reason why he invited me and the team out for dinner instead of the kids who were flashing the Rolex. And I think that it's really, the only reason celebrities exist is because of these psychological biases. Without the biases we have, celebrities would be an existent because there would be no disparity between us, the common folk, and them, the gods of our time, the Roman gods to a pantheon, so to speak. Well, when you're talking about the pantheon of people, we put them on a pedestal. We believe that they're, it's in your book, that's what I love about it.

is you talk about it, but what's crazy is I'm older than you, growing up to be, to put up on a pedestal, you have to do something exceptional. Now all you have to do is just do something really stupid. Or do, I mean, think about it, the hot to a chick or whatever you pronounce it. Her 15 minutes of fame, yeah, we're laughing, but she monetized. And what sense of reality did she accomplish anything? She just said, hey, you know, this a guy wants to be to be Jay. Woo, yeah. And that's it, man. And it's just. That rallied all the guys, huh? That's the closest to unification I think the world's been in a long time.

Oh, yeah, especially this country where, you know, you know, I mean, we've been like, we haven't been this split since the Civil War, man. And it's crazy, but yeah, dude, I mean, we love reality stars. We love stupid shit. Because before it was like, OK, an athlete or a politician. But now, I mean, we keep on lowering the bar. And people keep on chasing the influence. Because they don't understand a lot of it's luck, man. there's plenty of chicks saying, hey, give good head. Was right time right place and also the personality, I mean, reality stars work not because of their professional skills or their expertise, but reality stars work because of their personalities.

And as business owners and as creators of, you know, typical education content, it's not like we're going out doing a bunch of pranks and target. You know, it's so much easier for somebody to grow who is an entertainer, whether that's even a rapper, a musician, an artist, a painter, or a comedian, then it is for us as business owners to create and position ourselves as an authority. Now I feel like there's more strategic approach to what we need to do in order to become well-known compared to the person doing pranks, but people love being entertained. And so that entertainment relies on their personality. And at the end of the day, you have the word personal brand phrase.

On the left, you have personal, which is you, and who you are, your personality, characteristics or interest, your passions, your upbringing, your political beliefs, your religion. And then on the right side, you have brand, which is, you know, what you're doing to make money, your profession, your career, your credibility, your authority. And a lot of times we focus so much on this brand side, professional side, the image, we lose that personal side. And so, for example, I was working with a client and he's a coach and he was an athlete for pretty much his entire life. And I asked him, I was like, Hey, let's call him Jimmy.

I said Jimmy, what are you known for. Like what is your personality here? And his personality was literally just wrapped up in athletics, but it was very challenging for him to see anything other than that. And I think that showcasing some of the goofier sides of us or our interests, like for example, I don't have a cup of coffee, I've had probably six cups of coffee today, but addicted to coffee and standards, I have that in every single bio and everybody who knows me knows that I will be drinking coffee, I'll be the one bringing the coffee, I'll be the one offering the coffee. And that's just me.

It's It's like, that's an aspect that builds rapport. And rapport is one of the things I talk about in my manifesto, and I'm excited to talk more about it in the second edition,

Isaac Mashman12:20

Like you can trust somebody as a friend, as a family member, you can trust somebody as a coach, you can trust somebody as a mentor. But I think now in 2024 with how competitive things are and how many really scumbags there are I'm just being frank, trust is more important than ever. And not just trust, but credibility. Trust is credibility. They're basically synonymous. But credibility can be built as an extension of yourself where it speaks for you. So for example, if I was to mention Grant Cardone or Elon Musk or Jeff Bezos or Mark Zuckerberg,

Isaac Mashman12:56

whether good or bad. And as people who are starting out, who might not be a public figure yet, You are not oftentimes thinking about how you're being perceived or how you getting on the podcast for an interview as a form of edification and is improving your personal brand's credibility. Because if I was on a show and I butchered and I stumbled and I talked out of my ass, you would be able to tell the audience would be able to tell. But if I go on a podcast and I deliver, you're essentially edifying me as the guest and saying, hey, I trust this guy enough to bring him in front of my audience.

you guys who are listening. And we need to do more of that, the legitimate people who want to really build out their personal brand. So they can start getting more attention, more revenue, whatever their purpose for building their personal brand might be.

Isaac Mashman14:53

So I can possibly get some credibility because you're plugging, you're promoting my brand. And it's other people's personal brands building, other personal brands, that is the reason why they can charge a million plus dollars for one post. And the interesting thing going back to trust is you think about how Kim K got started, she got started with the sex tape. Do you think about- I feel like we're running it. Yeah, exactly. Do you even think about that when you mentioned Kim K anymore? No, 20 years later or 15 years later, however, whatever. That's not the first thing that comes in your mind anymore.

Isaac Mashman17:05

You are an unethical piece of shit And so in 2024 people who are still trying to do that and pick up girls with the fake bots man they are the lowest self-esteem idiots on the planet. And, you know, again, I would much rather have the 100 real people than the 50,000 fake because the other thing is people aren't dumb. People were dumb a couple years ago. They didn't understand social media. But now, everybody knows it unless you're getting your grandmother on it. And so if you have 100,000 followers and you have 10 likes on a post and one comment or the worst case, man, I saw a million followers and the guy had less than 20 likes and zero comments.

And I'm like, man, you forgot to pay the subscription to your bot account again. Like you need to make sure you get those numbers back up. And it makes you look stupid and it makes you look like you're a try hard versus building something that's legitimate, man. And it's like, I've been able to get featured in Forbes and entrepreneur and dozens of places and do dozens of interviews like this. And I haven't paid for any of them. And I would much rather continue doing what I'm doing, and it laid a groundwork to where I'm successful for the rest of my life, than to try to have five years or two years or two months of fame, because I paid the 10,000 for some backdoor employee.

I mean, think about how many people used to pay for the verification check on Instagram, and look how well that turned out. Now everybody can get it for 15 a month. You know, it's, it's, there's so many layers to this conversation, and ultimately comes down to having some backbone and some fucking spine.

Isaac Mashman23:00

Yeah, but dude. Yeah. And here, full disclosure, I mean, now once was a fanboy of Grant Hardown. So I'm an alumni of stages. We'll get you on the biggest stages. We'll get you on the biggest podcast. You know, a year later, a lot of money gone into podcasts and on stages that, you know, anybody with half a brain could have gotten on. And they're pumping. I mean, I was getting like interview requests by them and they'd be like, this was their thing. We're gonna get you Andy for Silla. We are going to get you Ed Mylet. But wait, we have an Ola. While you wait, you will be on Omar Madrano.

What if it did work? And people buy it into it because it's too cold. Maybe my guru will appreciate me giving up all this money. gave me giving up all this money. And two, man, chasing fame, I mean shit. This is already three plus years of me doing it. And it's like, man, people don't understand. It's just work, man. But there's no overnight success. When I owned my businesses, dude, it was 20 years. It wasn't like, you know, you create an LLC and boom. And a lot of people don't even, man, What your book, and I love one of the quotes, I'll get to it in the sec, but dude, if you're gonna create a brick and mortar, if you're gonna spend your life savings on something, don't you want a brand?

Don't you want it twofold, your personal brand? Why should you shop for me? Or why should you buy for me? Well, give me a compelling, I'll give you a compelling reason. And two, don't you want to brand your store, brick and mortar, whatever service you have, and just do it like on a consistent basis over and over. Yeah, people start and like, oh yeah, only had like 10 people or yeah, only 50 people saw my spot. It's like shit, man, that's great. That's better than paying for an ad or paying for, you know, somebody to make you famous. man with how many people just pay all of these scumbags or like they want the instant gratification really starting to realize I just need to start pitching bigger fishes and being like hey thousand dollar consultation less lock arms for the next six months do a console to month and organic strategies will get you ten times the results any of these people will go and be like yeah book you want to show or you know it's interesting in the case of you know Uncle G.

I got to be careful because he's doing a bunch of these defamation cases He's like a man on a mission if you critique. And dude, I was like, you know, I break the Kool Aid before. But dude, if you critique anything about the man, you'll get a cease and desist. Like, and this is the same guy. Oh, attention's amazing. I love haters. And it's like, no dude, you don't man, because I personally know plenty of people. Yeah, and full disclosure, I mean, I put money back into, you know, like, part of the capital a couple years ago. I've had a fund and I mean, I get paid the whatever the quarterly payments for whatever the fund I invested in.

But you know, it's interesting because there are, I feel like, two sects of this entire puzzle culture, like Andy Furssela, personally, he will not do speaking engagements with pretty much anybody. sure one time a couple years ago, he mentioned, man, like I've been, I went to a show and it was just a pitch fest the entire time. And he said that now I'm never going to do it.

Isaac Mashman23:43

and then boom. I haven't seen them since, you know. And you know, selling through stage or being on stages is very great. I believe that's really where public figures should be. And I believe that there's a master key to personal branding. It is to position yourself as a public figure. And all public figures, not all public figures are celebrities, but also celebrities are public figures. So you can be a public figure in your church, your community, your business. And every single person has a personal brand, whether they would like to admit it or not, it's so much bigger than just your social media account or your website. Like I have your website pulled up to my right on my monitor, but it's not your personal brand.

Isaac Mashman24:24

But the fact that you were a business owner for 20 years and you got involved with real estate and you went through and had all your experiences and you're the son of, you know, Mr. and Mrs. Medrone, like all of these things contribute to your personal brand. And we have the opportunity to connect with people with our personality and with who we are to help grow our businesses. me. I named you mentioned you made the joke at the beginning about how I love my last name. And it's funny because I used to hate it. And I had no connection to it because I didn't have my biological father growing up.

And I'm connected with him as an adult. And we have a wonderful relationship. But I was like, man, I hate my last name. I was bullied for it. It was something that I just, but then I realized that I could turn that and give it meaning to where now I want to see the Mashman up on a skyscraper like Trump. I want I want Mashman tower because why not? You know, and the show is what if it did work? Well, my why in life, you know, what is your why determine that is why not? Why wouldn't I? And that's kind of the driving force of, man, if I'm a be here, I know what poverty is like, it sucks.

You know, let's go ahead and find out what the other side is like. And also while I'm doing that, I can help people the right way, because, you know, I was raised with morals and ethics. And if you're raised with morals and ethics, you're not continually thinking to yourself, Oh, am I making sure I'm doing ethics? like am I doing this right? No, you're you and you're able to, you know, express all those things. And man, there are so many different, I could go on so many tangents, man, just with our current

Isaac Mashman26:21

brother. Oh, it's like $7,500 for appearance fees on some big ones. What gets me those, hey, you want to do a consultation with me? No. And then two weeks later, I see that they're paying the appearance fee for the show. And I'm like, see, here's the difference between you and me. I'm working and I'm working with all my clients to become press worthy and you're the one trying to be that there's a difference there and You know there are appearance fees and I think that up there's a Production fee of a podcast wants to charge it up front by all means if you're going to say hey This is a good way for you to get exposure if you want expedited publishing or this is like a bit They're turning it into a business model and they're upfront about it cool But I think that the idea of a show getting to the size to where it gives up guest credibility just because they can pay the fee.

That's fake credibility and it's very weak. It's kind of like drywall homes versus a home that's made from brick and stone that's been around for 500 years. You know, tornado comms, it's going to tear down the paper mache, but it's going to have a tough time breaking down the brick wall or the stone wall. And a lot of people right now are building paper mache houses for their personal brands. And when it's tough in the economy, It's going to become very competitive. It's already competitive. Like I've had this conversation where like, it's more difficult to close today than it was a couple years ago because people are holding on to their money more.

There's less emphasis on internet marketing. You don't see every person on their brother launching the course. So you have to establish that trust and credibility in order to fight through all this BS and everybody else and all the scammers who are giving us the legitimate people, maybe

Isaac Mashman29:29

is the video that started the split in the schism from Grant Cardone's brand. That was the start of it. In my opinion, if I was to look back in reverse engineer, I think that was the beginning of the fall off. And I don't think Grant's falling off per se, but I do believe that it is going to be more difficult for him to really maintain his momentum and to build that up again. But I mean, he picked a beast of a person to go against with his defamation lawsuit. And I personally think he's gonna lose. I don't think that there's really a foundation for the defamation lawsuit.

I've been following along with it because I'm in public, you know, I was running a PR firm, but I still am very interested in the psychology aspect, the legal aspect, defamation, all of that good stuff. And so I've been following along with the case. And I see that as an uphill battle, and I don't think he's gonna end up winning.

Isaac Mashman31:14

And then I went to the third one, which was Marlon Stadium in Miami, 2000.

Isaac Mashman31:29

And it's kind of like Floyd Mayweather, Rick Ross, you know, top grady.

Isaac Mashman32:30

If you've dropped 20 K on a ticket to go to any conference or any event, aside from Andy for Stella, I want to send you the invoice and let's work together for two years. That'll charge you 20 K for two years paying up front. we'll work together every single month. You'll have a kick ass personal brand. That's my offer. You know, but you know, it's you just pitched it right there. So what you're saying, Isaac,

Isaac Mashman33:27

retainer BS. I hate that because I would rather do the cons per consultation and then you can redeem it as you want. But you know, when you think about lock in arms, and this is an issue that I had with clients in the past, you know, the expectation that they have for themselves, like, I want to blow up, I want to blow up. All right, well, you need to do X, Y, and Z. There's no follow through. I need you to do, I need you to do this video. I need to record this. Three months go by, there's no video. Follow it, follow it, follow it, no video.

And so that requires work. I know. And but that's what you need if you're going to do this, you know, you can't just, you can't just get on Forbes and think that you're some real estate guru. If you're not actually showing people that you know what the difference between a fucking warranty and special warranty D is you can't even record a video on talking about the most simple aspects of real estate or your property to access And you want to be this guru and I think that understanding That it really is easier than you think it is and I believe wholeheartedly that you can take offline Interactions and leverage the hell out of them on the internet imagine going to your chamber of commerce speaking in front of 50 people recording it and using that to pitch speaker bureaus.

Imagine uploading that to YouTube and you giving a training in a local conference room or a business networking event and training somebody on things about real estate they didn't think about or their mindset or whatever. And you take that video, you upload it, you strip it. Now you have 50 people that know you locally and you have 5,000 people that know you on the internet and know that you're actually doing what you're saying because when you're creating and up until this point, a lot of my stuff has been 100% online. And now I'm entering into the stage where I want to be known locally and be that local hero as well as an international icon And so I have to be strategic about building my network I was at Target earlier today shopping with with my fiance and there were two guys behind me talking about business Turns out one's a local pastor one is best friends with somebody who owns a local card shop The other guy is a big guy at one of the churches and he asked me if I knew videography work and all this other stuff I had a conversation and built my network right there to do dudes now know who I am locally If Little Rock has 200,000 people and two people know me, well, that's a good foundation, right?

Might be a, you know, one 100,000th, but now I use those two, build out my community, and now I have 2,000 people or 20,000 people know. So you can leverage a local network to go and become well known on a larger scale. Leverage those offline interactions to gain internet credibility. And that's something I've been encouraging. I had a speaker client of mine, his name is Kwan Amy. He's a veteran who lost his eyesight in 2017 motorcycle accident. And there's a local roofing company in Arkansas who's been following me for a while and I've seen them pop up But I didn't know who he was and I made up call to action on my Facebook And I said hey who has a company with ten or more employees and wants to have a motivational speaker come and train and you know Speak to their team.

No charge. I Had kiwon come out a week later He did the virtual keynote. We're gonna take that keynote upload it to YouTube Use that to pitch bureaus and now he has momentum and now that will that roofer who owns that company with those employees? is going to open up his network to other companies who have similar size organizations. So it's really about like putting your foot in the door and doing those mundane tasks that yes, Omar,

Isaac Mashman36:45

but I'm not asking you to go do some construction, hard labor, foreign concrete, mixing it up. I've done that. It's painful. It's the stuff that you need to do online to become famous is a tenth of how difficult that is in breaking your back.

Isaac Mashman37:55

It's also it's short term thinking as well, because you don't even think about how many ways that HVAC guy or that plumber or that electrician, maybe not electrician, that has more liability. But how these people are monetizing through a viral video on YouTube and now they're getting paid an extra $2,000 to $5,000 for their YouTube channel, which is making them money for the business. And then they're also getting monetized. Maybe they have a lead magnet or they have a book or they have a course or a program, whatever, you know, any industry that have a lead magnet, Like it doesn't matter whether you're a plumber or the person who you know like Mike Rowe for example, you know dirty jobs.

He has a podcast now he has written books he's gone on to do interviews to do speaking to do everything. He's somebody who's promoting blue collar jobs which you and I both know those are more recession proof than coaching or consulting when the economy is tough you're not thinking let me hire a coach or consultant. You're thinking, well, my AC broke, it's hot as hell in Southern Florida, I need to hire somebody. You know, and so it's like, if you want to start a business, those are the ones that I'm telling people you should probably think about going and getting involved with. Like I'm shooting myself in the foot doing consulting.

It's like specialized. I take it compared to a lot of things. Like, and it's not as fundamental, but I think that you, you know, building your personal brand is something that is complimentary to what you're already doing rather than being supplemental is really the big shift that you need to make because yes, you're recording videos. Yes, you're investing in it. Yes, you're using software as to automate things or you're paying for ex-winesy advertisements. And I haven't even paid for ads. Like I haven't paid for an ad since 2018 trying to go famous. It's been 84 bucks over the span of a couple months like, what do you do?

Everything else I built from the ground up and scratch. But those are the things that can help you get more business long term. So you can't have the short term thinking that fucks up your personal brand long term. Same reason why people buy their fake

Isaac Mashman40:20

I'm so glad I'm getting asked about that again because I haven't spoken about it much at all. The power of three is a simple strategy where I actually adopted it from network marketing. I took a spin on it and made it different. The power of three originally in network marketing was you have three legs of the business, you get three people on each leg. Those three get three. Now you have 12 on each leg. So now you have 36 in your organization. I saw that as a way for you to build your personal brand. So instead of having a team of three and getting three and all that crap, I said, why don't you take it simple and reach out to three new people every single day for growing your personal brand?

You send a message on Instagram, you connected somebody locally. I had two people that I was face to face with in target. two out of my three for the day, right? When you do that every single day and build them, get the follow on your Instagram, get the friend request accepted, have that genuine conversation with them, learn a little bit about what they're doing and have a little bit of information shared about you. By the end of 90 days, you have 270 people who now know you. That's 1,095 by the end of the year. That might not seem like a lot. When you think about that's a hotel room, that's a massive conference center.

And then that thousand starts referring you to other people in their network, sharing your content, engaging, boosting the algorithm that can compound and grow exponentially. So, yeah, you might not connect with 100 people every day, but you connect with three, especially high quality events. So, let's say you want to get on a bunch of podcasts over a year, land three podcasts a week or three a month. So, you can really compartmentalize this and the time frame you want, but you're doing things in the power of three. And you know, Well, I mean in the Bible, what's the Trinity? You know, Father, Son, Holy Spirit, that's three.

What is the number that's always recurring in the Bible? Three and seven. So it's like, you know, you see three everywhere. And I personally just love the number and I think that it's good, it's simple, it's not too little, it's not too much.

Isaac Mashman42:43

That's why the University of Miami game saw us, the hazing.

Isaac Mashman44:09

Yeah, something like that. but building a business, man, people don't understand both. You have to do both, you have to do the work, man. And when you, you don't put it off, it's like farming, man. You can't expect these amazing crops. You can't expect these amazing returns by not investing, by not planting seeds. Yeah. Yep. And it takes discipline and it takes time. And so, for example, I was asked the other day about like, what's your routine? And I told him, frankly, on the podcast, I'm like, man, my routine sucks. I only have something in Sony yet. I just mean next year. And I was like, but that's something that I'm working towards.

And again, being not all, I hate the word authentic. I believe that if you're thinking about being authentic, you're naturally trying to manipulate what you are or are not showing or what you are or are not talking about, right? And I do believe that in order to have a successful personal brand and position yourself as a public figure, you have to treat it like a business. And a business that does not make money is not a successful business. That's a nonprofit, right? And so what you need to do is get to the point where you're making money with your personal brand, taking some of that revenue, reinvesting it into the software, whether that's an AI software for your videos or your website, your web domain, your hosting, whatever it might be.

And from there, as it scales, you're eventually gonna have opportunities seeking you out rather than you having to be the person always seeking out opportunities. And we repeat that. you need to get to the point to where opportunities are seeking you out, rather than you being the one who's always seeking them. And that, as it starts to happen, because you have to think about your personal brand. It's working for you 24-7. You can be asleep,

Isaac Mashman45:30

Imagine if you're being watched while you sleep, somebody standing in the room with you effectively what's happened with your personal brand, somebody standing in the corner watching you 24-7, like an angel on your shoulder. Well, I guess what people are doing that with personal brand. And just the other day, I mean, I'm sitting at the office, I'm going through my day, and I get a phone call out of the blue to my on my company line. And it's like, Hey, I found your, your, you know, you online or whatever, I want to book you for the podcast for X, Y, and Z. I'm like, Oh my God, I didn't even know about this person.

Never saw him. Never talked to this VA before. And because of my personal brand, I was sought after. And being the person who sought after the Grant Cardone type or the Tai Lopez or Andy Fressel or Ed Millette, whatever. The person who is sought after is always going to be the person who really succeeds long-term because you are very limited about how many opportunities you can always find. And then you can get into delegation and all that good stuff. But again, delegation is a business. Like you delegate tasks in your company just like you would delegate tasks with your personal brand, whether that's posting video content or outsourcing for VA's or, you know, for your emails, your email list, your copyright. It's all a part of the equation.

Isaac Mashman46:57

Balance of both. And that's my god honest answer. I think that you should honestly be yourself. you should never lie. You should never be, you know, trying to convey something that you're not, but the painter sees the painting in their head before the painting is on the canvas. And when you're building out your personal brand, seeing yourself, and I never thought I'd come to the point of talking about visualization and the podcast, but here we are, but seeing yourself on stage or going through. I remember one day I was having a fire outside, I was a little bonfire just by myself. And I let the coals die down and I pulled out my phone. I probably have a recording still. And I imagined and gave a full one-hour speech of me talking about the hierarchy of personal branding

Isaac Mashman47:50

that was found from a podcast interview I did. All expenses paid. And I'm going to be able to go out to Denver, Colorado and speak in front of 120 people.

Isaac Mashman48:06

And so it's about, yeah, be yourself, be truthful, be honest, but also set the

Isaac Mashman48:17

I'm excited. I'm making the announcement next week of the actual conference.

Isaac Mashman49:42

You can order it off of Amazon. Just search that up. You can go to my website, @isaacmashman.com forward slash book and I have a bunch of links there that you can go and visit. Omar, I'm grateful that you took the time to listen to that. And the second edition man, I'm going to be talking about there's literally an entire subsection on reputation management and going into PR and how to handle a crisis and relationship capital. And like I have five personal branding laws, which I'll be adopting and implementing. It's I'm excited for it all through observation. And the thing is, I want to make sure that i wrote something that doesn't matter what marketing channel i don't explicitly mention a marketing channel that you should or shouldn't take in the book.

I say that whatever it is these are the philosophies that will apply regardless of the channel. And that is going to be the same adoption that i use in the same same core backbone for the second edition where it doesn't matter if instagram disappears tomorrow i mean how many books have you bought that. you read and it's talking about my space or how the Instagram algorithm was five years ago and it's like today it's obsolete and you might as well just burn it and you know use that for fuel for the next fire where you speak in front of an imaginary audience but it's like that would be a better use than reading something that no longer is relevant and I'm grateful for everybody to you know check that out and it's been a good conversation man I've really enjoyed it we've been on fire

Isaac Mashman51:25

I'd rather give the invitation, man. You know, I look in the light speed and it seemed like a solid software and stuff, but I don't like profit shares.

Isaac Mashman52:17

client a couple of weeks ago, I asked him what did he think about the consultation?

Isaac Mashman52:29

Any business owner should, you know, any service provider gets is, man, I should have done this a couple of years ago. It's really easy to get in contact with me on a professional note. You can go to my website, MashmanCG.com, but tell you what, for listeners of your show, they reach out to me personally and say, hey, that I was listening to your show with Omar from what if it did work? Well, I'll be personally working with you because I'm working to build out the consultants team throughout the remainder of this year going into 2025, have the COO, I'll be announcing a bunch of other cool stuff, but you'll be personally working with me, charge $1,000 of consultation at the time of this recording on July 25th, 2024, I don't see myself raising that rate too much over the next 12 months, but I'd love to lock arms with you, offer consultation, solve your highest value personal brand problem, optimize and strategize what you need to do to scale your personal brand.

Isaac Mashman53:55

That's what I would say. I would say that every single person, even if you might not have the authority yet, you could always build and get the authority and share your process of how you gained it and what you did to go step day one,

Isaac Mashman54:13

Maybe you're somebody who has a bunch of offline authority. This is something I see more people doing is, Maybe you're a lawyer for 20 years and you've never even built out your LinkedIn profile, right? You're locally known and you've won so many cases, but nobody knows you on the digital space. Well, why don't you get some of that offline authority and put it online as a public authority? And I would say that that idea about privacy is a sacrifice you have to make. And people don't know my bathroom schedule, but they still know about me. when it comes to your personal brand, like you don't have to share everything, but you can be vulnerable sometimes in the fact that single mom, I didn't know that about you.

Guess what? Now all three of us have something in common, me, you and Arod, right? Talk about the trinity, right? So that right there is an aspect of our stories. And now I know about you and I didn't even know about him.

Isaac Mashman55:56

that you're in Vegas. Yeah, you might not show the exact hotel while you're there, but as you're going to move Moving around, yeah, put yourself out there. It's so stupid to think about, man. It's like, you know, and your friends and family are not going to be the ones who pay your bills. That's the God honest truth. And it's difficult to change. It's more challenging to change those perceptions that these people have than it is to create new first impressions with strangers. So much more challenging. Oh, yeah.