Isaac Mashman Jams on Guerrilla Marketing a Blog

Isaac Mashman0:41

Well, Ashley, thank you so much for inviting me on, honored to be here and a little bit about me. I read a public relations firm, Mashman Ventures. I launched that in 2020. Rightly middle of the pandemic in April, actually. Been doing that for over a year and a half. It's been great work with dozens of people. So I specialize in personal branding. A lot of public relations firms typically work on really narrowing the gap between the corporation and the consumer. I noticed that there was a blue ocean opportunity to start working with people about other personal brands. This also includes executives of these corporations because people buy from people.

I think that that's extremely important. So that's kind of a little bit about what I do professionally. I'm also a podcast host like you. I host Chase the Vision with Isaac Mashman, first-time author, watch my first book, Personal Branding and Manifesto with Damon Influence on November 1st, 2021. Yeah, just building out my name as Isaac Mashman and somebody who's working for extra ordinary things.

Isaac Mashman2:10

Yeah, okay. Well, one example that I could think of is taking an actual article that you did on your blog and taking a printout, blowing it up onto a larger canvas, getting the canvas laminated and posting it in a random place. Like I would say, guerrilla marketing, we have to think about guerrilla marketing as, by definition. That is a creative form of marketing that uses the surroundings around you during the, American Revolution. We won Americans one versus versus Britain, not getting political sorry for the Brits that are listening. But we won because of guerrilla warfare. Because we knew the turf, we knew the force, we knew the woods, and they were marching in straight lines and, banging their drums and wearing the woods, taking them out.

So in this particular case, we can take that and look at marketing tactics to where we can leverage our surroundings to our benefit. There was a once a time and I'll give it a good example of a form of guerrilla marketing and that is I took my business cards and I was in Los Angeles and I was with a friend. We are in a bards and noble and I talked about this in the manifesto. But I took my business cards went to the business section and I put them in great hard-oats 10x role I put them in Gary Vaynerchuk's books. I put them in Damon John's book I'm like I'm putting them everywhere in this business section and I actually put one underneath the mouse of one of the employees to watch him later rip it up screw him.

But I got a message a week and a half or two weeks later from somebody who bought one of those books and found my business part. That is an example of guerrilla marketing, but although the direct results aren't so much what is significant. What is significant is the mentality that it takes in order to do those small things that you might not see instant results with. Because that is what it takes to grow your blog, to grow your hot caps, to grow your personal brand. Really being able to go up to anybody in the mall and talking, talking, but we've got going on and not being afraid to talk about yourself, which can be uncomfortable at times.

Isaac Mashman4:16

Now I was a kid who whenever there was a presentation at school, I could go up and present. I wasn't somebody to run away with it. But when I was in middle school, in high school, I was that self-conscious rebellious teenager who would avoid the cameras. I hated my smile and I still have some self-conscious things, remarkably so. But it took me going and taking one-way flights and going across the world and doing things that made me so uncomfortable to where I'm like, I did all of this so I should be comfortable enough to talk to a stranger. A stranger and I think putting yourself in uncomfortable situations will increase your level of comfort to a new level, to a new standard to a new degree.

Then from there, you're able to continuously look for additional layers of discomfort, raising your rates, raising your prices, getting a higher caliber guest on, writing an article and doing an interview with somebody that you would normally idolize and really just putting yourself out there in.

Isaac Mashman5:21

Right. Well, the thing is I have so many different moving parts of the business when it comes to my branding strategy. I don't want to talk about everything.

Isaac Mashman5:34

What pops up on Google and especially as a blogger and as somebody having a blog, backlinks are going to be essential, measuring your performance on similar sites.com, putting yourself in their database, go to Alexa.com, understand your Alexa rankings, connecting to Google Analytics, Google search Console, looking at performance, click through rates, all of the above, understanding the SIME app. I could get into the technical side because I built on my own personal website, my company site, like I did everything from scratch myself. But when it comes to promoting a business, you need to be on as many directories as possible. You need to be on podcast.

For example, I'm leveraging my personal brand to grow my company brand. But Ashley, I had the opportunity a couple weeks ago to land by very first client for a Mashman Ventures through Google search. He was in Fort Lauderdale. My company is legally based out of Miami, Florida. Great thing about being able to work remote is your business can be based anywhere. He searched us social media marketing and Mashman Ventures, although it's a public relations firm. Guess what came up? He gave me a phone call and I closed him and I were working together with Spain in the next year. But that came about by building.

Isaac Mashman6:53

Yeah. So Harrow has helped reported.com and that's actually how we initially got connected. You had a, you were looking for people to give advice on podcasts. This was right at the beginning of you launching Blondead friends and I responded with a pitch and I said, Hey, in order to get higher caliber guests, you need to approach them as they're equal. You love the pitch and then including me in the story I connected with you on multiple platforms. We had a conversation, how do you want my podcast? We had a great conversation and then bam, a couple months later now we're doing this today. But Harrow is a great way to connect with people that are normally out of reach, reporters that hide their emails, reporters that get hundreds of pitches.

But they want to be the ones that are in control of the queries coming into their inbox. So Harrow is the way way that they put themselves out there. So you see a pitch that is relatable to you, your industry, your niche or what you were building your personal brand up as. You replied to it. You have a subject line Isaac Mashman on effective podcast marketing strategies. You include your name. Thank you for the opportunity. This is my pitch and this is why. You make it straightforward. It doesn't need to be, an essay. It needs to be two, three paragraphs, relatively quick. They like your pitch.

Great. They include you. Next thing you know, you're an article as you're impressed because press is an essential thing when it comes to building out your credibility because it's third party validation. That is not always easy to obtain. But at the end of the day, that's going to be what drives you the most results because people buy from people and people trust other people's words. Same reason why you need to get video written testimonials as well.

Isaac Mashman8:37

Well, 100% because at the end of the day, you're submitting a pitch. You're pitching yourself, you're giving value, you're positioning yourself as an expert by naturally being featured amongst other experts. No matter the quantity. Then oftentimes they'll include a backlink. From there, every single person that is the reading that article is going to see, hey, famousashleygrant.com, the writer underneath, Ashley Grant, they're going to click on it, go to your website, go to your blog, read what you have going on. They could very well love what you have, happening and following you, connect with you, subscribe, put in their email information, and sometimes it can be difficult to measure the exact incoming traffic and the benefit of this, but at the end of the day, know that every single strategy is going to add up over time to where.

Isaac Mashman9:45

You need to subscribe to healthrecorded.com, and I believe they actually have a segment for food and travel, so I would click that check mark. You're going to get notifications to your inbox every morning, afternoon is evening time, Monday through Friday, that's going to be 15 emails at the end of the week, every single week, out of an entire month, 60 emails are likely to get one story, at least, so that's going to be credibility. But if you're wanting to become a very successful, renowned, respected, an in demand food blogger, you need to start blogging food. You need to actually get your social media profiles created, get the same exact handle on every single platform, so you need to have a universal brand.

You need to establish omnipresence. Now, omnipresence is typically referred to when we're talking about God. Now not to be sacrilegious, but we need to be like God in the sense where we're everywhere all the time with our personal brand. So you need to have the omnipresent social media presence. You need to have your website built. Even if you cannot, maybe afford to get your website going because you have to start somewhere. You want to keep costs low. Well, I would look into going and building a free website on Wix or maybe I'm trying to think about another site that I use actually, but go to Wix, create a free website, go to Zoho Mail once you buy a domain, get your domain, get a free email.

They're forever free plan and you are going to have the foundation laid. Then once you have the foundation laid, the concrete settles, then you can start building up off of it to where you have a skyscraper in the sky.

Isaac Mashman12:11

Yes. Well, thank you for asking. It's called personal branding and Manifesto on Fame and Influence. I don't, again, I don't know if this is going to be on video, but I having all the other things that I'm going to do. Video, but I have an author top, you're right in front of me right here that has a little gray bar that says not for resale, but super excited to have us published in the entire peruse of the book is to focus on the what and why of personal branding. A lot of times people don't understand what a personal brand is. Have they already had it or is it something they create and then why is it important to build out their personal brand?

Why and why? What is the benefit? A lot of people that I talk to, they want to play it as an at a very mediocre level. This manifesto is telling them to think big and not in some motivational who rock out of the way, but in a way of your personal brain is going to be the number one thing, or firstly, every problem in your life.

Isaac Mashman13:05

OK, well, sorry about that. But I was just saying that your personal brand is the number one way that you can solve all of your problems, all of your problems. From finding a girlfriend or a boyfriend significant other to getting more clients, to getting more opportunities, to connecting with more people, or maybe spreading awareness about a cause. So I wrote the book and then I start to get into the how to building out your personal brand of the basics. But I wanted to write something that would be around and be applicable 100 years from now. So where I could look back when I'm an old man in my bed, doing whatever I'm doing what I'm 80 and be like, you know what I wrote back then?

It's still applicable. So I didn't get super specific about, specific forms of media. I talk about media in a general sense because media is going to evolve over the next half century, but at the end of the day, the same principles are always going to be, always going to apply. It is currently sitting at the number one new release in public relations. It's like the fourth or fifth day that I've checked and it's been there at least for an hour. It reached this hot nine bestseller list in public relations on Amazon too and stuff. Super grateful for every single person who's grabbing a copy and just glad to get in as many.

Isaac Mashman14:34

Yes. When it would be the best time to start right freaking out, get it on upside-field and start out your blog because content on Google ages like final line. It's the same thing with YouTube. It's going to age over time, become more well-known, going to pop up higher on Google. Especially for search engine optimization, not to get a too geeky and too technical. But SEO is something that evolves every single day. Google's algorithm changes 500 times a year, if not more. So in order to start ranking in Google, one of the factors that they measure is age. How long has this been around? If you want to get step up on everybody else who's starting to blog, well, you need to start now and time is going to be on your side then.

Isaac Mashman16:09

Well, Ashley, it's been an honor being here. Thank you again for inviting me on the show and great to be able to talk. Bloggy friends with you. My very own bloggy friend, but people can find me everywhere at Isaac Amashman. I also have a podcast, Chase the Vision with Isaac Mashman available on literally every single directory possible. If you wanted to grab a copy of my book, go ahead and click on the link that Ashley is going to include in the show notes.