Unlocking Entrepreneurial Wisdom: From Thrift Finds to Consulting Success

Isaac Mashman3:22

So much for being here. Phil, man, honored and man, I must have sent you the wrong media kit. Mashman Ventures is a thing of the past. I'm going to go on and off. No, it's Mashman Consulting Group. Got to disclose that ahead of time. I dissolved Mashman Ventures a couple of months ago now and launched a brand new venture out of little Rock, Arkansas, Mashman Consulting Group. So similar vision, but it's a consulting firm.

Isaac Mashman4:18

Yeah. Well, I suppose a good explanation to that would be going and taking you back to how I was raised and my upbringing. So I'm originally from Jacksonville, Florida, single parent household. Didn't meet my biological father and have a relationship with him until I was already an adult. It was very, I would say lower end middle class, upper and poverty line. My mom worked fast food jobs. She was way overqualified for, in my opinion, and just looking at the fact sheet, way overqualified. But growing up, I was raised with that idea of go to school, get good grades, go to college. I did exactly that in terms of I was a straight A student.

I'm not one of those DFRF entrepreneurs like Gary V. Now, I was top 10 of my class graduated with a 4.4 weighted GPA. But in my senior year, I'm thinking to myself, my mom went back and got her master's degree and hasn't put it to use yet. I don't want to spend the next two years of my life doing a bunch of prerequisites, which I've already taken in high school, like biology and algebra. Why do I need that for business? It's not that I couldn't learn it or that it would be difficult. It was just, why would I take two years out of my life to do this and go to college and get involved with a bunch of things that I probably shouldn't get involved with?

In my senior year, I saw these younger guys and I dabbled in entrepreneurship before. I had a long business over a couple summers, a lay in a law firm as a client, worked with Boy Scout leaders to do their lawn work and stuff to afford summer camps. Like that was okay. I wasn't opposed to that hard work and I scoured the entire neighborhood with flyers on my bike several early Saturday morning just dropping off flyers. So it was cool. But at the same point, my senior year, I see these younger people that were slightly older than me, but they were involved with the industry of network marketing.

Then I kind of stumbled on Gary Vaynerchuk and then I stumbled into the entrepreneur space and I saw this young guy and so I created an Instagram page and started to try to do that influencer kind of perspective. Man, long story short over the past six years, it's been this journey of seeking clarity, going from business to business to business until in 2020 when I realized that I had a knack for personal branding and I became that go-to guy. But to answer your question, I wanted the freedom and flexibility to do what I wanted and the opportunity to scale. Because when you're working a corporate job, you are pretty much limited in what you're going to make and why would you take 20 years out of your life to get a corner office when.

You could be a business owner and you know, just buy it, or at least. That's basically my perspective on, the corporate versus entrepreneurial thing. Don't give me wrong. Corporate is great. I think that it offers a lot of benefits us entrepreneurs don't have like what's a 401k match? I don't know. It's don't here we go though.

Isaac Mashman7:27

Branding and that. Well, the first money I ever made online was in 2017 when I was still in high school and I had a clothing line that I was launching at the beginning of the year called success before rest in Parale. I still have some of the hoodies. It was just a drop shipping method using Teespring and I had a friend make a logo and then I turned it into these motivational phrases, very cliche that I look back and I cringe. But I made the first $5 sale and I logged into the dashboard. I was like somebody that I've never talked to just bought my stuff.

That's pretty cool. But it was in 2019 when I made my first $1,000 client, which I think really set the stage for future things. I'm still great friends with him. I consider him a mentor. He's a close personal friend of mine now today. It was to help manage his podcast and get it up off the ground. It was right before I was planning on going over to France for a trip. That $1,000 came in and I'm thinking to myself, holy hell man, when I was working in Publix or working at, doing some barbecue joint prep in the back, I had to work, four weeks to make that kind of money.

Now I just got paid a thousand dollars and it'll take me at 10 hours of my time. But this is really cool. That breaking point, really number one I asked and number two, I was like, I looked at other people what they were charging for similar service. For some reason, a thousand just felt comfortable and but still it was a reach. As soon as that closed and got the ball rule in house like, man, the opportunities are endless here. Before then I was doing those small coaching gigs, $100, not coaching in terms of let me be your life coach, but social media and just helping people in minor ways.

Over the time and as time developed, I got better and better with what my offering was and what I wanted to do. Eventually I realized I didn't want to do any done for you services. I absolutely abhor that. So hence I'm in the consulting world.

Isaac Mashman9:40

Well, in Mashman Ventures, when I was first building the team out, I wanted to make sure that I did it in a way that would reduce overhead for me. So rather than hiring for, hey, this is an is $1,000 every single month paying you. It was commission based off of clients that were coming in based off in need. So it was effectively white label, which is a really easy overhead and introduction into the world of business if you want to expand your team. Bring on an infinite contractors, align their success with your own success, and have them work on commission basis while offering them training and whatever service you might be providing.

So they get the benefit of, hey, if you have help, need help with your personal brand, you could come to me and I can help you, free of charge. What I need you to do is offer your services on a commission basis to people that I bring you. Then I brought on my chief consultant who's actually coming on board as the COO for Mashman Consulting Group in the next couple of months, Eric Chow as a consultant. I took some of the best aspects of network marketing and the terms of building not a hierarchical structure based off a recruitment, but based off of performance. So I brought him on, I trained him over the span of a summer, and then I had him go out and close his own clients of the firm.

So as he was working with his own business owners and his own clientele, the firm would get a cut of that. Then he was also making much more money than he would possibly be able to make when he was tutoring or, when he was first getting started. So it was really a hugely befaith, but it was something that, if I'm thinking about my long-term vision here, having 500 consultants and going from a corner office to eventually owning an entire floor, like that's what it's required. You don't have to necessarily hire somebody on a recurring basis to save yourself time. You could hire somebody just to edit your videos using Fiverr or somebody in your network.

You could hire somebody, for a couple hundred bucks to help you with your taxes. That's a form of delegation. That needs to be done.

Isaac Mashman12:02

That like called to your core? It was, I didn't want to do something that everybody else was doing. That's really the main answer here, because in 2020, I saw that every social media agency, the Tai Lobe Aziz, the courses, the SMMA bros, they were all focusing on the business. What about the business owner? I viewed that as this blue ocean market opportunity to move in because there were other people in the personal branding space. But it was very limited in this sense of, a lot of times you work with a personal brand coach or consultant, they'll only focus on social media. They won't factor in the macro approach of, let's talk about your book, your podcast, your public speaking, your Google presence, and your social media, and your in-person relationships, and your in-person opportunities, and how you can leverage your personal brand to grow your business, and why you're even growing it in the first place.

So rather than taking this very short-sighted approach, I wanted to work with people in a bunch of different spectrums. It's also a lot of fun because I'm not just working with doctors or dentists. I'm working with business owners, podcasters, authors, entertainers, executives. Eventually I would like to get into a little bit of that corporate white collar traditional thing to where I can work with an executive of Coca-Cola or Steven's ink like the building that I have in the background. This is regions, but Stevens is right there. Being able to say, hey, this is how you as a corporate executive can help shape the image of your company in a positive manner and grow sales and also get benefits of your own like, your own engagements, your own things that are outside of your career.

Isaac Mashman14:17

To it? Absolutely. If you're talking about brand loyalty, it's not like the 50s or 60s where grandparents use the same kind of toothpaste until the day they died, or they drink the same Folger's cup of coffee or Maxwell house coffee until the day they died. We don't have that brand loyalty today. A couple, if we think about those early days, even I've read articles from like Napoleon Hill or Edward Bernays and propaganda, and they get hit with 500 marketing messages a day, well now it's more like 5,000. You think about that influx of information and your brain is shifting through and making all these different decisions and just the other day I saw a car in front of me.

It was a truck, small business here, and the license plate was G garage, right, great garages. The other day when we were driving, my fiance said, hey, isn't that from the truck. The license plate was G garage is like, isn't that the same company? I was like, absolutely. Like that's such a simple form of branding, a simple form of marketing. Thinking about the lack of brand loyalty today, I believe that companies need to really put a face to the brand so there can be an emotional connection. The brand struggle to have that emotional tie. You think about why somebody would want to hire a CEO that is well known in a certain avenue.

I'm thinking about the Chipotle CEO, right, who was recently, recently poached. As soon as he was poached, the stock price shot up. Why is that? Because of that person's personal brand, they knew that this CEO would be able to do something exceptional for the company. Hence, the market views it in a favorable sense and increases the valuation of the company. So people are searching on a deep level to connect deeper than just a, okay, this is, let's say Trader Joe's. But now imagine the Trader Joe's CEO comes on and talks about how he worked from being a bad clerk to becoming that CEO or sharing stories. Like storytelling is such an effective way to establish long-term relationships rather than short-form sales.

Isaac Mashman16:52

To have a credibility or authority or expertise to build your personal brand. This is huge. Go back and realize into that. You do not need credibility, authority or expertise to build out your personal brand. You don't. You have been building your personal brand from the moment you were born. You went through school, you were the class clown, you were the teacher's pet. You went to college, you had your group of friends, you were the frat bro, or you were the student who was in the library nonstop. You go into your career, you build those relationships, you get hired based off your personal brand. Your resume is effectively your personal brand speaking for you on a piece of paper, albeit very impersonal.

So people are really wanting to connect with individuals. I saw a post the other day from a realtor and she's like, how much I made in, so far as a realtor in 2024, she's like 23 years old. She's like January 10,000 February zero March 8,000 and then she's like April zero. So she she showed that and I went to the comment section it was the most wholesome comment section I've ever seen because it was like thank you so much for being transparent she's not going and marketing yourself as some I am the number one realtor she's saying that I am starting out in real estate and this is what I'm making.

These are the highs these are the lows people like that. Now, you could argue and say that's authentic. You're really just showcasing yourself without having to fabricate some lie. So whether or not you're starting out, you could showcase, hey, day one of launching a podcast, day two of launching a podcast, day three of launching a business. You could take people along for that ride because there were times filled where when I was starting out and I didn't have a firm business that I was committing to, I jumped from business to business to business. Over the span of a couple of years, trying to figure out what the hell I wanted to build.

It didn't matter what business I was building, people were still supporting me because they were supporting Isaac. They were supporting me. So now as a going into my quotes executive era, whatever you want to call it. That's just like a new phase. People have really latched on and they're like, wow, I've seen him go from going and sleeping on the floor in California to now getting an office or to doing these engagements or to launching a book and doing these people want to support you. I had a message earlier today from somebody in sales and he's going to become a client of mine. I was like, when was the last time he put out a call to action and you shared a story because people are wanting to work with you.

They just don't know how. They don't know how to get started. So whether you're starting out as an entrepreneur or making a career change or wanting to launch a podcast or write a book, start putting yourself out there and creating content. Whether that be filming a 30 second short vertical video and using some simple software to edit it, put it out there, showcase a little bit of your story and your journey, your struggles, and people will begin to watch you and over time become more familiar with you. That's a law of familiarity. Eventually they'll support you.

Isaac Mashman21:19

I would say finding the business model is a very big one. I feel like this is a discussion we should talk about because my business model went through a lot of different iterations and having a service such as consulting, you can charge in a variety of ways. You can charge by the hour, you can charge by retainer, you could charge per session. So I've tried all three. I tried the charge per hour, but then you're basically still working for the clock. What's the point? It's a measurement there and then it creates the concern of, oh, is he withholding information to charge another session? The second is retainer, but then you have the client's commitment.

So if you are giving somebody a list of things to do, homework, for example, and they don't get it done. But you have another session scheduled, are they really getting the maximum value if they're not fulfilling what they need to do? No. You have issues when it comes to client expectations and managing that in an ethical way. That is one of the biggest things, really setting the expectation for the clients. I had a situation two years ago with a client. He made my life complete hell because he paid for an entire year's of year worth of service, send $5,000 on Christmas day and then two months later wanted a full refund practically.

I was like, what in the world? You have not even recorded one video talking about the difference between a warranty and a special warranty deed, which is the easiest thing you could discuss on real estate. You haven't even done that and you're thinking that you can go ahead and get featured on Forbes, how can I represent you if you're not representing yourself? He's like, I want $8,000 thing. Then I was like, at that moment, I'm never doing retainers again. Absolutely no, absolutely not. So I will charge per session. They could purchase multiple sessions in advance. That's perfectly fine. I'm okay with that. But that was one of the biggest things when it came to ironing out my services and what I was offering.

Then when it comes to consulting a client and working with them one on one, making it clear that I'm not going to hold their hand every step of the way and be there while they go and log into the dashboard or log into their social media. I can be that personable if you need me to, but I am going to set you up with everything you need to where you can get these results yourself. You could view me as that, I suppose, that spotter in the gym that can lift you up and lift that weight and make sure that you're doing things in a proper form.

So you're not messing up your back in the deadlift. Like that is my job as a consultant and anybody else who's working for MCG. Those were some of the biggest, most pivotal moments in terms of getting the structure for what I was offering. Then I've also seen some clients wanting to go viral and not even creating content or wanting to go viral and not invest in editing. Or not invest in just those small little things that, just like you said a couple of minutes ago, you realize that all of these things are interloped and interwoven, that really is your personal brand. At the end of the day, from your podcast, from your book to your business to your interests.

If we split the word personal brand in two, you have personal year and brand here. The personal side is oftentimes overlooked. People talk about, hey, how are you doing? Oh, my job's stressing me out. They're not even talking about how they're doing. They're talking about their career. When people want to talk about you.

Isaac Mashman25:05

Well, I had chased the vision with Isaac Mashman, which I launched around still in that cliche hustle bro phase. Right? I can honestly look back on that and cringe, but it progressively improves as I went and recorded more episodes, the first 30 were different from the last 30. That was great. Podcasting is a tool that allows you to connect number one with guests and people who might be out of reach, because now you're offering them a platform in a stage to speak. That boosts your own credibility. Then it also offers you an opportunity to talk about subjects that can boost your individual credibility, such as, hey, let me talk about personal branding on this episode or public relations or let me share a story.

So it's a very personable way to connect with your audience. Then you could take that audio and that video and promote it for social media content and break that down. It's great from a visibility standpoint in Google. The SEO is very strong. You could take those transcripts. AI tools are making transcripts really easy to get now, rather than logging the words yourself. Take those transcripts, turn them into long form blog posts. Great. So you have like three or four different ways of using podcasting right there just within the past 60 seconds. I dissolved. I stopped recording episodes for Chase the Vision in June of 2022 after crossing 100 episodes because I felt like it was cliche.

That was when I entered into the stage of my own life where I'm really figuring out what's next for me. How can I go from being that entrepreneur online to, no, I am business owner, consultant, executive, public figure, next level, next, everything. It took me a little bit of time to discover what that would be. So I'm really excited to announce that before the end of this year, I'm launching my new show, call it Excessive with Isaac Mashman. This is almost a playoff of my record label that I was building at one point called Excess Records. I stopped doing that venture after I left California, obviously, and that's what led into Mashman Ventures.

But the idea of the show is talking with people who had to do something that others would call excessive to achieve success. Not just in the business space, but in the celebrity space and the artists to music space. Also in the business space, yes, of course, talking about, hey, what were the risks? What were the leaps of faith? What were the challenges? What were the things that you did that people around you were like, man, that's so excessive. Do you really need to do that? Do you really need to work that hard? Do you really need to post all of that content? Just those different things.

Do you really need to be that aggressive with your lifestyle? Having the conversation around the two masks. The cover art of the show is going to have three faces. I'm going to be in the front, and then I have a photo of me wearing a mask. Then I have a photo of me smoking a cigar and the other, because we have these different masks that we showcase of like, hey, this is the mask I want you to see versus this is me. This is what I'm building, and kind of stepping into that era, stepping into that aura, so to speak. So I'm really excited for the show, and I'm also going to be doing short monologues where I share more personal stories and using it as a way to showcase that entertaining side of me.

That isn't really easy to reflect all the time on social media because you create the content with the purpose of educating and motivating, but what about the person, man? The interests, the things that make me me.

Isaac Mashman28:44

Oh man, willing to do the small things that people wouldn't be willing to do. I can think of several of those off the top of my head from leaving a business card in a Barnes and Noble in Los Angeles. I left my business cards in Gary Vaynerchuk's book and Grant Cardone and everybody else. Somebody bought a book a couple weeks later, got a message on Instagram saying, hey, I bought your book and I found your card. Pretty cool. Those different minor tasks from, I'm thinking about when you fill out a profile on social media, a lot of times you will leave a space or a period or a comma or something where it shouldn't be.

You have to be very detail oriented when building out your personal brand and be willing to make it look polished and perfect. You won't have it automatically. I don't expect anybody listening here to have like the perfect marketing message, but being willing to take those extra steps to polish things in time, that in of itself could be considered excessive, or wearing your own merchandise and never wearing another person's brand. That's big. You could say that's excessive. Hey, like this shirt right here might have a little logo on it, but I'm covering it up for the interview. When I get my own hoodies made for MCG, I'm not going to be wearing Nike hoodies or Reebok hoodies.

I'm going to be wearing MCG hoodies everywhere I go. It doesn't matter if I'm going out in public for a quick dinner. It doesn't matter if I'm going to the office. I'm going to be wearing my own merchandise. That could be excessive. But you have to get in this mindset of, hey, I am a business owner. I'm a walking talking billboard and my personal brand is a promoter that's working for me 24-7, even if I'm sleeping. To the average person who's not in that mindset of creation, but consumerism would view everything that I just mentioned as that is excessive, that's over the top. It's kind of like the things online of like going and doing cold plunge. Do you really need to do a cold crunch? We shouldn't make fun of that because those are things at work.

Isaac Mashman31:24

Everything that I'm doing for clients is we help emerging and establish public figures, optimize and scale their personal brand. Optimize is things we can approve, cracks we can fill, things that you might not have thought about, improving your distribution, improving your strategy. I'm falling underneath the second category of who I'm serving, scaling. So the next 10 years will be 100% about scaling. That means speaking on larger stages, speaking on more stages, accelerating my personal brand in front of millions of people across social media, millions of streams on podcasts, as well as implementing or really showcasing and building myself as that credible public figure. I've had glimpses of this over the past year of I've had these aha moments like, man, I'm getting emails every single day to investing companies or to work with people and these are individuals that are taking time at their days, finding my information and sending me an email.

I cannot overlook that. So it's really going to be scaling and you ask in terms of, am I still building MCG or am I the head of Pepsi? Mashman Consulting Group will have 500 consultants by 2035. They will be people that will be personally trained by me and my team. They will be working for the firm and going out and helping other business owners such as yourself or anybody listening on varying levels. Not going to necessarily have the only work with high level executives, but making it accessible, whether it's $500 or $750 to start and just helping people get their personal brands out there. So building MCG into this empire, nine figures, highly successful.

I can take that capital, invest in commercial real estate, my own real estate, do some venture capital, angel capital, all that good stuff. Right. So having that vehicle towards other investments and then scaling my own personal brand of my own life and having the family and having the house on a hundred acres of property. That's really the next 10 years and striving. My purpose in life is to live up to my potential. That will be what that next decade encapsulates. By the time I'm 35, things will be really where I want to be. I don't think that there's any reason why I won't be able to get there.

Isaac Mashman33:41

Branding that. Reverse engineer the successes. This is huge. So for example, if you want to get into shape, you reverse engineer the things that you're doing that will not be conducive to losing weight or getting into better shape. So one of the big things is not just doing a workout, but actually pushing myself in that workout. So I don't just want to go on a hike. I want to wear weighted vest. Right? Things also from a mindset point of view that helped me feel even better by the time I get home. I'm like, man, I compare when I just go for a hike in the local park or whatever, two and a half miles and I come home.

I'm like, all right, that was cool versus I come home after wearing the 40 pound weighted vest for that two and a half, mile hike with elevation. I'm like, man, I'm exhausted by take my vest off and I'm like, oh, I feel like this is good. I feel good. Those different things that can make it a little bit more challenging or when that comes to consuming information, this is something I love doing is listening to podcasts on 1.3 or 1.5x speed while I'm working out. So I'm able to do multiple things at once. Earlier, I'm putting together my office. I have the end-my-let show going on my Amazon, and I'm able to consume information while I'm doing a task that's productive.

So doing more with less effort. Again, delegation, in a sense, I'm delegating tasks in my life in order to fulfill those certain areas. Because I recognize I'll never be able live up to my potential. That's a fool's game to think that you will ever live up to it. There are multiple levels of it. I believe that there are about six main areas, fiscal finances, interpersonal, interpersonal, emotional, spiritual, and physical potentials. Every task you do is going to contribute to one of those categories. Similarly, thinking from reputation management standpoint, every task that you're doing online, every relationship, every conversation, everything you're doing is either positively contributing to your reputation, your personal brand, or it's harming it. So it's the same thing with like the things that you're consuming on a daily basis.

Isaac Mashman35:56

There is a book called the Empire of business by Andrew Cardini, and it's actually not a book in the traditional sense. I had the luxury of finding and getting into a bidding war in eBay for this set that I got. But it's a collection of essays that were compiled into a book that were published a couple years prior to his death. It's fascinating because he breaks down how the world was back in the 1900s when he was building his empire. But a lot of the things that he discusses also apply today. So he talks about how we always put our eggs in multiple baskets and Andrew Carnegie said you should put off your eggs in one basket and watch that damn basket.

It's crazy. It's against almost everything people talk about now. People are like, oh, diversify your income streams. He's like, focus all on one. Then he talks about how the market back then was it was cheaper to buy American products and more expensive to buy imported products. We flipped over the past 100 years. He talks about how to align your business employees with the corporation such as doing stock shares. He's talking about this a hundred plus years ago. It's such a wonderful book. The other book is, and this would get me some flack, depending on who's listening, is the Prince by Nicola Machiavelli. This is a really interesting book.

Not many people are willing to admit, yeah, I'm openly reading Machiavelli's work. But if you take a step back and you don't think of, from the standpoint of some sociopath narcissist, a lot of what he talks about also applies in business in a positive light. So for example, we talked about hiring earlier, he talks about how the prince who brings advisors and he says that you never want people to just openly give you advice. Think about when somebody tells you, hey, you need to do this and you're like, I didn't ask you for your opinion. What, dude, like, screw off versus the, hey, I really appreciate your opinion.

Can you give me your advice? You respect that better. But he says that when hiring, I say hiring in the sense, but when you're finding advisors for your kingdom, find people that are ambitious enough to have their own desires and their own dreams, but are closely aligning their outcomes and their successes with your own. He says that, so when I was bringing on consultants, and when I first found Eric, I knew that Eric had this ambition to build out his own success and to retire his family and to travel and live a good life. He's a great kid with morals and ethics, but I also knew that he was aligning his own success and his future with my success.

That means that he was going to be able to build with me. I wouldn't have to worry about him backstabbing me and going down the path of, I'm so ambitious and I have my own journey, my own path that I'm pursuing that I'm not aligned with him. So I'll be from a, I suppose I'm talking about from a place of abuse versus a place of let's build and, locking arms in partnership. So the Prince by Machuvelli, if you analyze all the chapters and really study it, there are different things that you can apply in your own business and your own life.

Isaac Mashman39:14

Yeah, it's really fascinating and I actually had the pleasure of getting a special illustrated edition from Goodwill for $1.50 I was like, wow, good find man. You're not sleeping on Goodwill if you're starting out in business. There is no shame I'm never going to be the entrepreneur. That's like their shame in buying buying from a through absolutely not absolutely not go on Sunday get the dollar days you get some good finds. But one of the things that he says in there too it's kind of the same thing as a supposed religion. You take one verse out of context and you can make one religion seem like it's a complete war mongering religion when you miss the context before the historical context that is involved.

In the Prince, he openly says that I discourage being just blanketly evil. He shares stories of, for example, somebody had his general go and basically kill all of the offenders. Then he put all of the blame on the general and had the people kill the general and the prince was completely absolved of blame because there was a scapegoat. He says I'm sharing the story but that doesn't mean I agree with it.

Isaac Mashman40:56

I purposely told you not to share these questions with me because I love being put on the spot like this. I would tell him to do exactly what he ended up doing. I know that it might be the easy or easy way out here, but there are a lot of things that I could have done better when I was a kid and, single parent household, my mom remarried. I hate my stepdad. That's never changed. I don't think that'll ever change, frankly. I would push him purposely when I was younger and I just couldn't stand him. I could have saved a lot of stress growing up if I didn't and if I just listened and I rolled over.

I would tell him to do exactly what his gut is telling him to do. That intuition that I developed over time for understanding people, for understanding myself, I would tell him to keep doing that.

Isaac Mashman41:55

Yeah, intuition is so big to develop. Most people overlook that. It's like, if your gut is telling you something, it's probably telling you for a reason. It's Intuition is an instinctual. So much as it is being able to understand you in psyche and understand situations as they come, think about from a sales standpoint, your intuition tells you when you can make the clothes or when you shouldn't. It's like, oh, my intuition is telling me that this person is primed and ready to work with me versus let me provide more context, more information. Then that increases my chances of getting that close and offering them something they really need.

Isaac Mashman42:46

I just want to take a second to say thank you to Phil better for inviting me on, investing yourself, the digital entrepreneur podcast. Huge shout out to everybody listening as well. The number of things that I would leave you with would be you do not have to be some guru or ultra successful person to build out your personal brand. One of the big things and reasons why people do not start is they don't know where to start and they don't know why they should start. So the first step would be creating content online, super easy, you could talk about your career, talk about your story, talk about your progress.

The second thing that I would tell you is that your personal brand is a way for you to make money, drive attention towards a cause or because you very simply want to build out your personal brand. That's why you want to do it. If you already have one, you might as well consciously leverage it. Now you can find me everywhere online. Just go to Google type in Isaac Mashman. You could go to Instagram or Facebook and connect with me or go to my website. Isaac Mashman.com and to work with me personally, you could go to Mashman. CG.com and I have this really cool AI chat bot that we've been building called KPI and it'll lead you into the next steps.

Isaac Mashman44:08

Likewise, Phil, and I'm excited for the next conversation.