Unlocking Entrepreneurial Wisdom: From Thrift Finds to Consulting Success

Isaac Mashman3:22

Phil, man, honored, and man, I must have sent you the wrong media kit. Mashman Ventures is a thing of the past. [I'm going to go ahead and correct that.] No, it's Mashman Consulting Group. Got to disclose that ahead of time. I dissolved Mashman Ventures a couple of months ago now and launched a brand new venture out of Little Rock, Arkansas, Mashman Consulting Group. So similar vision, but it's a consulting firm.

Isaac Mashman4:18

Yeah. Well, I suppose a good explanation to that would be taking you back to how I was raised and my upbringing. So I'm originally from Jacksonville, Florida, single parent household. I didn't meet my biological father or have a relationship with him until I was already an adult. It was, I would say, lower end middle class, upper [end] poverty line. My mom worked fast food jobs. She was way overqualified for [them], in my opinion, and just looking at the fact sheet, way overqualified. But growing up, I was raised with that idea of go to school, get good grades, go to college. I did exactly that. I was a straight A student.

I'm not one of those [D or F student] entrepreneurs like Gary V. I was top 10 of my class and graduated with a 4.4 weighted GPA. But in my senior year, I'm thinking to myself, my mom went back and got her master's degree and hasn't put it to use yet. I don't want to spend the next two years of my life doing a bunch of prerequisites, which I've already taken in high school, like biology and algebra. Why do I need that for business? It's not that I couldn't learn it or that it would be difficult. It was just, why would I take two years out of my life to do this and go to college and get involved with a bunch of things that I probably shouldn't get involved with?

In my senior year, I saw these younger guys, and I had dabbled in entrepreneurship before. I had a lawn business over a couple summers, [landed] a law firm as a client, worked with Boy Scout leaders to do their lawn work and stuff to afford summer camps. That was okay. I wasn't opposed to that hard work, and I scoured the entire neighborhood with flyers on my bike several early Saturday mornings, just dropping off flyers. So it was cool. But at the same time, my senior year, I see these young people that were slightly older than me, and they were involved with the industry of network marketing.

Then I kind of stumbled on Gary Vaynerchuk and then I stumbled into the entrepreneur space and I saw this young guy, and so I created an Instagram page and started to try to do that influencer kind of perspective. Man, long story short, over the past six years it's been this journey of seeking clarity, going from business to business to business until 2020, when I realized that I had a knack for personal branding, and I became that go-to guy. But to answer your question, I wanted the freedom and flexibility to do what I wanted and the opportunity to scale. Because when you're working a corporate job, you are pretty much limited in what you're going to make, and why would you take 20 years out of your life to get a corner office when you could be a business owner and, you know, just buy it?

That's basically my perspective on the corporate versus entrepreneurial thing. Don't get me wrong. Corporate is great. I think that it offers a lot of benefits us entrepreneurs don't have, like, what's a 401k match? I don't know.

Isaac Mashman7:27

Well, the first money I ever made online was in 2017 when I was still in high school and I had a clothing line that I was launching at the beginning of the year called Success Before Rest [Apparel]. I still have some of the hoodies. It was just a drop shipping method using Teespring and I had a friend make a logo and then I turned it into these motivational phrases, very cliche, that I look back on and cringe. But I made the first $5 sale and I logged into the dashboard. I was like, somebody that I've never talked to just bought my stuff. That's pretty cool.

But it was in 2019 when I made my first $1,000 client, which I think really set the stage for future things. I'm still great friends with him. I consider him a mentor. He's a close personal friend of mine now today. It was to help manage his podcast and get it up off the ground. It was right before I was planning on going over to France for a trip. That $1,000 came in and I'm thinking to myself, holy hell man, when I was working at Publix or doing some barbecue joint prep in the back, I had to work four weeks to make that kind of money.

Now I just got paid a thousand dollars and it'll take me 10 hours of my time. But this is really cool. That breaking point, really, number one, I asked, and number two, I looked at what other people were charging for similar service. For some reason, a thousand just felt comfortable, but still it was a reach. As soon as that closed and I got the ball [rolling], I was like, man, the opportunities are endless here. Before then I was doing those small coaching gigs, $100, not coaching in terms of let me be your life coach, but social media and just helping people in minor ways. As time developed, I got better and better with what my offering was and what I wanted to do. Eventually I realized I didn't want to do any done for you services. I absolutely abhor that. So hence I'm in the consulting world.

Isaac Mashman9:40

Well, in Mashman Ventures, when I was first building the team out, I wanted to make sure that I did it in a way that would reduce overhead for me. So rather than hiring for, hey, this is $1,000 every single month paying you, it was commission based off of clients that were coming in, based on need. So it was effectively white label, which is a really easy overhead and introduction into the world of business if you want to expand your team. Bring on infinite contractors, align their success with your own success, and have them work on a commission basis while offering them training and whatever service you might be providing.

So they get the benefit of, hey, if you need help with your personal brand, you could come to me and I can help you, free of charge. What I need you to do is offer your services on a commission basis to people that I bring you. Then I brought on my chief consultant, who's actually coming on board as the COO for Mashman Consulting Group in the next couple of months, Eric Chow, as a consultant. I took some of the best aspects of network marketing in terms of building not a hierarchical structure based off recruitment, but based off of performance. So I brought him on, I trained him over the span of a summer, and then I had him go out and close his own clients for the firm.

So as he was working with his own business owners and his own clientele, the firm would get a cut of that. Then he was also making much more money than he would possibly be able to make when he was tutoring or when he was first getting started. So it was really hugely [beneficial], but it was something that, if I'm thinking about my long-term vision here, having 500 consultants and going from a corner office to eventually owning an entire floor, that's what's required. You don't have to necessarily hire somebody on a recurring basis to save yourself time. You could hire somebody just to edit your videos using Fiverr or somebody in your network.

You could hire somebody, for a couple hundred bucks, to help you with your taxes. That's a form of delegation. That needs to be done.

Isaac Mashman12:02

I didn't want to do something that everybody else was doing. That's really the main answer here, because in 2020, I saw that every social media agency, the [Tai Lopezes], the courses, the SMMA bros, they were all focusing on the business. What about the business owner? I viewed that as this blue ocean market opportunity to move in. There were other people in the personal branding space, but it was very limited in this sense, a lot of times you work with a personal brand coach or consultant, they'll only focus on social media. They won't factor in the macro approach of, let's talk about your book, your podcast, your public speaking, your Google presence, your social media, your in-person relationships, your in-person opportunities, and how you can leverage your personal brand to grow your business, and why you're even growing it in the first place.

So rather than taking this very short-sighted approach, I wanted to work with people in a bunch of different spectrums. It's also a lot of fun because I'm not just working with doctors or dentists. I'm working with business owners, podcasters, authors, entertainers, executives. Eventually I would like to get into a little bit of that corporate white collar traditional thing to where I can work with an executive of Coca-Cola or [Stephens Inc.], like the building that I have in the background. This is Regions, but Stephens is right there. Being able to say, hey, this is how you as a corporate executive can help shape the image of your company in a positive manner and grow sales and also get benefits of your own, your own engagements, your own things that are outside of your career.

Isaac Mashman14:17

Absolutely. If you're talking about brand loyalty, it's not like the '50s or '60s where grandparents used the same kind of toothpaste until the day they died, or drank the same Folgers coffee or Maxwell House coffee until the day they died. We don't have that brand loyalty today. If we think about those early days, I've even read articles from, like, Napoleon Hill or Edward Bernays in Propaganda, that people got hit with 500 marketing messages a day, well now it's more like 5,000. You think about that influx of information and your brain is sifting through and making all these different decisions, and just the other day I saw a car in front of me.

It was a truck, small business here, and the license plate was G Garage, right, Great Garages. The other day when we were driving, my fiance said, hey, isn't that from the truck? The license plate was G Garage, [she's] like, isn't that the same company? I was like, absolutely. That's such a simple form of branding, a simple form of marketing. Thinking about the lack of brand loyalty today, I believe that companies need to really put a face to the brand so there can be an emotional connection. Brands struggle to have that emotional tie. You think about why somebody would want to hire a CEO that is well known in a certain avenue.

I'm thinking about the Chipotle CEO, right, who was recently poached. As soon as he was poached, the stock price shot up. Why is that? Because of that person's personal brand, they knew that this CEO would be able to do something exceptional for the company. Hence, the market views it in a favorable sense and increases the valuation of the company. So people are searching on a deep level to connect deeper than just, okay, this is, let's say, Trader Joe's. But now imagine the Trader Joe's CEO comes on and talks about how he worked from being a bag clerk to becoming that CEO, or sharing stories. Storytelling is such an effective way to establish long-term relationships rather than short-form sales.

Isaac Mashman16:52

This is huge. Go back and realize that. You do not need credibility, authority or expertise to build out your personal brand. You don't. You have been building your personal brand from the moment you were born. You went through school, you were the class clown, you were the teacher's pet. You went to college, you had your group of friends, you were the frat bro, or you were the student who was in the library nonstop. You go into your career, you build those relationships, you get hired based off your personal brand. Your resume is effectively your personal brand speaking for you on a piece of paper, albeit very impersonal.

So people are really wanting to connect with individuals. I saw a post the other day from a realtor, and she's like, how much I've made so far as a realtor in 2024. She's like 23 years old. She's like, January, 10,000, February, zero, March, 8,000, and then April, zero. So she showed that, and I went to the comment section. It was the most wholesome comment section I've ever seen because it was like, thank you so much for being transparent. She's not going and marketing herself as some, I am the number one realtor. She's saying, I am starting out in real estate and this is what I'm making.

These are the highs, these are the lows, people like that. Now, you could argue and say that's authentic. You're really just showcasing yourself without having to fabricate some lie. So whether or not you're starting out, you could showcase, hey, day one of launching a podcast, day two of launching a podcast, day three of launching a business. You could take people along for that ride because there were times when I was starting out and I didn't have a firm business that I was committing to, and I jumped from business to business to business over the span of a couple of years, trying to figure out what the hell I wanted to build.

It didn't matter what business I was building, people were still supporting me because they were supporting Isaac. They were supporting me. So now, going into my quote-unquote executive era, whatever you want to call it, that's just a new phase. People have really latched on and they're like, wow, I've seen him go from sleeping on the floor in California to now getting an office, or doing these engagements, or launching a book, and doing these [things]. People want to support you. I had a message earlier today from somebody in sales and he's going to become a client of mine. I was like, when was the last time you put out a call to action and shared a story?

Because people are wanting to work with you. They just don't know how. They don't know how to get started. So whether you're starting out as an entrepreneur or making a career change or wanting to launch a podcast or write a book, start putting yourself out there and creating content. Whether that be filming a 30 second short vertical video and using some simple software to edit it, put it out there, showcase a little bit of your story and your journey, your struggles, and people will begin to watch you and over time become more familiar with you. That's the law of familiarity. Eventually they'll support you.

Isaac Mashman21:19

I would say finding the business model is a very big one. I feel like this is a discussion we should talk about because my business model went through a lot of different iterations, and with a service such as consulting, you can charge in a variety of ways. You can charge by the hour, you can charge by retainer, you could charge per session. So I've tried all three. I tried charging per hour, but then you're basically still working for the clock. What's the point? It's a measurement there, and then it creates the concern of, oh, is he withholding information to charge another session? The second is retainer, but then you have the client's commitment.

So if you are giving somebody a list of things to do, homework, for example, and they don't get it done, but you have another session scheduled, are they really getting the maximum value if they're not fulfilling what they need to do? No. You have issues when it comes to client expectations and managing that in an ethical way. That is one of the biggest things, really setting the expectation for the clients. I had a situation two years ago with a client. He made my life complete hell because he paid for an entire year's worth of service, sent $5,000 on Christmas Day, and then two months later wanted a full refund, practically.

I was like, what in the world? You have not even recorded one video talking about the difference between a warranty and a special warranty deed, which is the easiest thing you could discuss in real estate. You haven't even done that and you're thinking that you can go ahead and get featured on Forbes? How can I represent you if you're not representing yourself? He's like, I want $8,000 [back]. Then I was like, at that moment, I'm never doing retainers again. Absolutely not. So I will charge per session. They could purchase multiple sessions in advance. That's perfectly fine. I'm okay with that. But that was one of the biggest things when it came to ironing out my services and what I was offering.

Then, when it comes to consulting a client and working with them one on one, [it's] making it clear that I'm not going to hold their hand every step of the way and be there while they go and log into the dashboard or log into their social media. I can be that personable if you need me to, but I am going to set you up with everything you need to where you can get these results yourself. You could view me as that, I suppose, that spotter in the gym that can lift you up and lift that weight and make sure that you're doing things in proper form, so you're not messing up your back in the deadlift.

That is my job as a consultant and anybody else who's working for MCG. Those were some of the biggest, most pivotal moments in terms of getting the structure for what I was offering. Then I've also seen some clients wanting to go viral and not even creating content, or wanting to go viral and not invest in editing. Or not invest in just those small little things that, just like you said a couple of minutes ago, you realize that all of these things are [interlocked] and interwoven, that really is your personal brand. At the end of the day, from your podcast, from your book to your business to your interests.

If we split the word personal brand in two, you have personal [here] and brand here. The personal side is oftentimes overlooked. People talk about, hey, how are you doing? Oh, my job's stressing me out. They're not even talking about how they're doing. They're talking about their career. [But] people want to talk about you.

Isaac Mashman25:05

Well, I had Chase the Vision with Isaac Mashman, which I launched while still in that cliche hustle bro phase. Right? I can honestly look back on that and cringe, but it progressively improved as I recorded more episodes. The first 30 were different from the last 30. That was great. Podcasting is a tool that allows you to connect, number one, with guests and people who might be out of reach, because now you're offering them a platform and a stage to speak. That boosts your own credibility. Then it also offers you an opportunity to talk about subjects that can boost your individual credibility, such as, hey, let me talk about personal branding on this episode or public relations or let me share a story.

So it's a very personable way to connect with your audience. Then you could take that audio and that video and promote it for social media content and break that down. It's great from a visibility standpoint in Google. The SEO is very strong. You could take those transcripts. AI tools are making transcripts really easy to get now, rather than logging the words yourself. Take those transcripts, turn them into long form blog posts. Great. So you have like three or four different ways of using podcasting right there just within the past 60 seconds. I stopped recording episodes for Chase the Vision in June of 2022 after crossing 100 episodes because I felt like it was cliche.

That was when I entered into the stage of my own life where I'm really figuring out what's next for me. How can I go from being that entrepreneur online to, no, I am a business owner, consultant, executive, public figure, next level, next, everything. It took me a little bit of time to discover what that would be. So I'm really excited to announce that before the end of this year, I'm launching my new show, call it Excessive with Isaac Mashman. This is almost a spinoff of my record label that I was building at one point called EXXCESS Records. I stopped doing that venture after I left California, obviously, and that's what led into Mashman Ventures.

But the idea of the show is talking with people who had to do something that others would call excessive to achieve success. Not just in the business space, but in the celebrity space and the artist and music space. Also in the business space, yes, of course, talking about, hey, what were the risks? What were the leaps of faith? What were the challenges? What were the things that you did that people around you were like, man, that's so excessive. Do you really need to do that? Do you really need to work that hard? Do you really need to post all of that content? Just those different things.

Do you really need to be that aggressive with your lifestyle? Having the conversation around the two masks. The cover art of the show is going to have three faces. I'm going to be in the front, and then I have a photo of me wearing a mask. Then I have a photo of me smoking a cigar. We have these different masks that we showcase, like, hey, this is the mask I want you to see versus this is me. This is what I'm building, and kind of stepping into that era, stepping into that aura, so to speak. So I'm really excited for the show, and I'm also going to be doing short monologues where I share more personal stories and I'm using it as a way to showcase that entertaining side of me.

That isn't really easy to reflect all the time on social media because you create the content with the purpose of educating and motivating, but what about the person, man? The interests, the things that make me me.

Isaac Mashman28:44

Oh man, willing to do the small things that people wouldn't be willing to do. I can think of several of those off the top of my head, from leaving a business card in a Barnes and Noble in Los Angeles. I left my business cards in Gary Vaynerchuk's book and Grant Cardone's and everybody else's. Somebody bought a book a couple weeks later, and I got a message on Instagram saying, hey, I bought [the] book and I found your card. Pretty cool. Those different minor tasks from, I'm thinking about when you fill out a profile on social media, a lot of times you will leave a space or a period or a comma or something where it shouldn't be.

You have to be very detail oriented when building out your personal brand and be willing to make it look polished and perfect. You won't have it automatically. I don't expect anybody listening here to have like the perfect marketing message, but being willing to take those extra steps to polish things in time, that in and of itself could be considered excessive. Or wearing your own merchandise and never wearing another person's brand. That's big. You could say that's excessive. Hey, like this shirt right here might have a little logo on it, but I'm covering it up for the interview. When I get my own hoodies made for MCG, I'm not going to be wearing Nike hoodies or Reebok hoodies.

I'm going to be wearing MCG hoodies everywhere I go. It doesn't matter if I'm going out in public for a quick dinner. It doesn't matter if I'm going to the office. I'm going to be wearing my own merchandise. That could be excessive. But you have to get in this mindset of, hey, I am a business owner. I'm a walking talking billboard and my personal brand is a promoter that's working for me 24-7, even if I'm sleeping. The average person who's not in that mindset of creation, but consumerism, would view everything that I just mentioned as, that is excessive, that's over the top. It's kind of like the things online of like going and doing cold plunge. Do you really need to do a cold plunge? We shouldn't make fun of that because those are things that work.

Isaac Mashman31:24

Everything that I'm doing for clients is, we help emerging and established public figures optimize and scale their personal brand. Optimize is things we can improve, cracks we can fill, things that you might not have thought about, improving your distribution, improving your strategy. I'm falling underneath the second category of who I'm serving, scaling. So the next 10 years will be 100% about scaling. That means speaking on larger stages, speaking on more stages, accelerating my personal brand in front of millions of people across social media, millions of streams on podcasts, as well as implementing or really showcasing and building myself as that credible public figure. I've had glimpses of this over the past year.

I've had these aha moments like, man, I'm getting emails every single day from investing companies or to work with people, and these are individuals that are taking time out of their days, finding my information and sending me an email. I cannot overlook that. So it's really going to be scaling, and you asked in terms of, am I still building MCG or am I the head of Pepsi? Mashman Consulting Group will have 500 consultants by 2035. They will be people that will be personally trained by me and my team. They will be working for the firm and going out and helping other business owners such as yourself or anybody listening on varying levels.

Not necessarily having [them] only work with high level executives, but making it accessible, whether it's $500 or $750 to start and just helping people get their personal brands out there. So building MCG into this empire, nine figures, highly successful. I can take that capital, invest in commercial real estate, my own real estate, do some venture capital, angel capital, all that good stuff. Right. So having that vehicle towards other investments and then scaling my own personal brand, my own life, and having the family and having the house on a hundred acres of property. That's really the next 10 years and striving. My purpose in life is to live up to my potential.

That will be what that next decade encapsulates. By the time I'm 35, things will be really where I want to be. I don't think that there's any reason why I won't be able to get there.

Isaac Mashman33:41

Reverse engineer the successes. This is huge. So for example, if you want to get into shape, you reverse engineer the things that you're doing that will not be conducive to losing weight or getting into better shape. So one of the big things is not just doing a workout, but actually pushing myself in that workout. So I don't just want to go on a hike. I want to wear a weighted vest. Right? Things also from a mindset point of view that helped me feel even better by the time I get home. I'm like, man, I compare when I just go for a hike in the local park or whatever, two and a half miles and I come home.

I'm like, all right, that was cool, versus I come home after wearing the 40 pound weighted vest for that two and a half mile hike with elevation. I'm like, man, I'm exhausted, but [when I] take my vest off I'm like, oh, I feel like this is good. I feel good. Those different things can make it a little bit more challenging. Or when it comes to consuming information, this is something I love doing, listening to podcasts at 1.3 or 1.5x speed while I'm working out. So I'm able to do multiple things at once. Earlier, I was putting together my office. I had the [Ed Mylett] show going on my Amazon, and I'm able to consume information while I'm doing a task that's productive.

So doing more with less effort. Again, delegation, in a sense, I'm delegating tasks in my life in order to fulfill those certain areas. Because I recognize I'll never be able to live up to my potential. That's a fool's game to think that you will ever live up to it. There are multiple levels of it. I believe that there are about six main areas, financial, [intellectual], interpersonal, emotional, spiritual, and physical potentials. Every task you do is going to contribute to one of those categories. Similarly, thinking from a reputation management standpoint, every task that you're doing online, every relationship, every conversation, everything you're doing is either positively contributing to your reputation, your personal brand, or it's harming it. So it's the same thing with like the things that you're consuming on a daily basis.

Isaac Mashman35:56

There is a book called The Empire of Business by Andrew Carnegie, and it's actually not a book in the traditional sense. I had the luxury of finding it and getting into a bidding war on eBay for this set that I got. But it's a collection of essays that were compiled into a book that was published a couple of years prior to his death. It's fascinating because he breaks down how the world was back in the 1900s when he was building his empire, but a lot of the things that he discusses also apply today. So he talks about how we always put our eggs in multiple baskets, and Andrew Carnegie said you should put all of your eggs in one basket and watch that damn basket.

It's crazy. It's against almost everything people talk about now. People are like, oh, diversify your income streams. He's like, focus all on one. Then he talks about how the market back then was such that it was cheaper to buy American products and more expensive to buy imported products. We flipped over the past 100 years. He talks about how to align your business employees with the corporation, such as doing stock shares. He's talking about this a hundred plus years ago. It's such a wonderful book. The other book is, and this would get me some flack depending on who's listening, The Prince by Niccolò Machiavelli. This is a really interesting book.

Not many people are willing to admit, yeah, I'm openly reading Machiavelli's work. But if you take a step back and you don't think of it from the standpoint of some sociopath narcissist, a lot of what he talks about also applies in business in a positive light. So for example, we talked about hiring earlier, he talks about how the prince brings in advisors, and he says that you never want people to just openly give you advice. Think about when somebody tells you, hey, you need to do this, and you're like, I didn't ask you for your opinion. What, dude, screw off. Versus, hey, I really appreciate your opinion, can you give me your advice?

You respect that better. But he says that when hiring, well, I say hiring, but when you're finding advisors for your kingdom, find people that are ambitious enough to have their own desires and their own dreams, but are closely aligning their outcomes and their successes with your own. He says that, so when I was bringing on consultants and when I first found Eric, I knew that Eric had this ambition to build out his own success and to retire his family and to travel and live a good life. He's a great kid with morals and ethics, but I also knew that he was aligning his own success and his future with my success.

That means that he was going to be able to build with me. I wouldn't have to worry about him backstabbing me and going down the path of, I'm so ambitious and I have my own journey, my own path that I'm pursuing, that I'm not aligned with him. So I suppose I'm talking about working from a place of abuse versus a place of let's build, locking arms in partnership. So The Prince by Machiavelli, if you analyze all the chapters and really study it, there are different things that you can apply in your own business and your own life.

Isaac Mashman39:14

Yeah, it's really fascinating, and I actually had the pleasure of getting a special illustrated edition from Goodwill for $1.50. I was like, wow, good find, man. You're not sleeping on Goodwill if you're starting out in business. There is no shame. I'm never going to be the entrepreneur that's like, there's shame in buying from a [thrift store]. Absolutely not, absolutely not. Go on Sunday, get the dollar days, you get some good finds. But one of the things that he says in there too, it's kind of the same thing as [with] a supposed religion. You take one verse out of context and you can make one religion seem like it's a complete warmongering religion when you miss the context before it, the historical context that is involved.

In The Prince, he openly says, I discourage being just blanketly evil. He shares stories of, for example, somebody who had his general go and basically kill all of the offenders. Then he put all of the blame on the general and had the people kill the general, and the prince was completely absolved of blame because there was a scapegoat. He says, I'm sharing the story, but that doesn't mean I agree with it.

Isaac Mashman40:56

I purposely told you not to share these questions with me because I love being put on the spot like this. I would tell him to do exactly what he ended up doing. I know that it might be the easy way out here, but there are a lot of things that I could have done better when I was a kid. Single parent household, and my mom remarried. I hate my stepdad. That's never changed. I don't think that'll ever change, frankly. I would push him purposely when I was younger and I just couldn't stand him. I could have saved a lot of stress growing up if I didn't, and if I'd just listened and rolled over.

I would tell him to do exactly what his gut is telling him to do. That intuition that I developed over time for understanding people, for understanding myself, I would tell him to keep doing that.

Isaac Mashman41:55

Yeah, intuition is so big to develop. Most people overlook that. It's like, if your gut is telling you something, it's probably telling you for a reason. Intuition [isn't] so much instinctual as it is being able to understand [your] psyche and understand situations as they come. Think about it from a sales standpoint, your intuition tells you when you can make the close or when you shouldn't. It's like, oh, my intuition is telling me that this person is primed and ready to work with me, versus, let me provide more context, more information. Then that increases my chances of getting that close and offering them something they really need.

Isaac Mashman42:46

I just want to take a second to say thank you to Phil Better for inviting me on Invest In Yourself: The Digital Entrepreneur Podcast. Huge shout out to everybody listening as well. A number of things that I would leave you with would be, you do not have to be some guru or ultra successful person to build out your personal brand. One of the big things and reasons why people do not start is they don't know where to start and they don't know why they should start. So the first step would be creating content online. Super easy, you could talk about your career, talk about your story, talk about your progress.

The second thing that I would tell you is that your personal brand is a way for you to make money, drive attention towards a cause, or because you very simply want to build out your personal brand. That's why you want to do it. If you already have one, you might as well consciously leverage it. Now you can find me everywhere online. Just go to Google and type in Isaac Mashman. You could go to Instagram or Facebook and connect with me, or go to my website, IsaacMashman.com, and to work with me personally, you could go to MashmanCG.com. I have this really cool AI chat bot that we've been building called KPI, and it'll lead you into the next steps.

Isaac Mashman44:08

Likewise, Phil, and I'm excited for the next conversation.