Methodology
Identity Positioning™
MCG's proprietary personal brand strategy and philosophy. It starts with who you actually are, not a slogan you can swap next quarter.
Most people chase visibility and hope a reputation follows. Identity Positioning™ runs the other way: merge who you are with what you do.
Identity Positioning: A Macroscopic View on Personal Branding was academically published as a standalone thought piece in 2024 and is included in full in the Second Edition. Read it on Figshare (opens in a new tab).
The Identity Positioning™ Brand Audit is in development. It is not a live deliverable. Do not confuse it with a third-party marketing exam.
Identity Quest™, the world's first personal brand simulator. Free to play at identityquest.press (opens in a new tab). It funnels to mashmancg.com (opens in a new tab).
The longer argument is in Personal Branding: A Manifesto on Fame and Influence.