About Isaac Mashman

Companies

In 2020 he founded the public relations firm Mashman Ventures. It was dissolved in 2024. On July 18, 2024 he founded Mashman Consulting Group, a separate firm built new, specializing in personal branding and individual reputation management.

He also owns Mashman Properties (opens in a new tab) (real estate investment) and Mashman Investments (opens in a new tab) (equity investments, positions, and acquisitions). Both are active holdings with limited current activity.

Mashman Consulting Group (MCG) is a private consulting firm specializing in personal branding, reputation architecture, and executive visibility. Founded by businessman and author Isaac Mashman on July 18th, 2024, the firm optimizes, positions, and scales personal brands of emerging to established executives & public figures, leading to influence, credibility, and market demand. MCG operates at the intersection of perception, strategy, and psychology, crafting brands that transcend industries and endure cultural shifts. By leveraging current and future technologies while rejecting superficial tactics, the firm’s proprietary framework, Identity Positioning™, delivers a disciplined, macroscopic approach to reputation development, rooted in organic growth, authority, and precision. Headquartered in Little Rock, Arkansas, MCG is redefining how the world interprets and understands personal branding. If you would like to learn more or be connected with a Consultant, visit mashmancg.com (opens in a new tab).

Identity Positioning™

Identity Positioning™ is MCG's proprietary personal brand strategy and philosophy. It fuses who a person actually is with the authority they intend to hold. Identity Positioning: A Macroscopic View on Personal Branding was academically published as a standalone thought piece in 2024 and is included in full in the Second Edition. Read the thought piece on Figshare (opens in a new tab).

More on Identity Positioning™. Play Identity Quest™ (opens in a new tab), the world's first personal brand simulator.

The Manifesto

The fully rewritten second edition arrived March 7, 2025 from Mashman Publishing, a DBA of Mashman Consulting Group. 376 pages. Foreword by Eric Chow. Cover by Alexander Stephens. Top 10 Amazon Best Seller in Public Relations.

Personal Branding: A Manifesto on Fame and Influence

Shows

Chase the Vision with Isaac Mashman ran from 2019 to 2022. 100 episodes over three years with numerous interviews with high-quality public figures. New episodes are no longer produced; the catalogue stands as a completed body of work. The archive.

Executive Status with Isaac Mashman launches in 2027.

Handle

Everywhere: @isaacmashman