Second Edition · March 7, 2025
Personal Branding: A Manifesto on Fame and Influence
The world's first Philosophy of Personal Branding.
No philosophy, codified body, or standard of practice exists for personal branding. The Second Edition fills that institutional gap, establishing the core tenets of belief, laws, and standards of practice as the world's first Philosophy of Personal Branding.
#1 New Release in Public Relations on Amazon
Top 10 Amazon Best Seller in Public Relations
Both editions reached Amazon's Top 10 in Public Relations. The Second Edition surpassed its predecessor in both rankings and sales.
At its peak, the Manifesto ranked in Amazon's Top 10 Best Sellers in Public Relations, the same chart led by Edward Bernays' Propaganda, the founding text of the discipline.
Formats: Print · Digital · Audio
Where to get it
Paperback $21.99 · Hardcover $32.99 · Ebook $9.99. Audio is named as a format. No retailer or price is attached until that edition is live.
Inside the edition
376 pages and 78 subchapters. Each subchapter closes with a Question, a Task, and an Apply prompt.
Hardcover ISBN-13: 979-8-9924591-1-1. Paperback ISBN-13: 979-8-9924591-5-9.
Publisher: Mashman Publishing, a DBA of Mashman Consulting Group. Editors: Eric Chow and Michelle Fongeallaz. Cover artist: Alexander Stephens. Foreword: Eric Chow.
Dedicated to YOU, the singular person that this Manifesto talks about.
