Personal Branding: A Manifesto on Fame & Influence

by Isaac Mashman · Second Edition

#1 New Release in PR Top-10 PR Best-Seller Print · Digital · Audio

“It’s a concept that has been around since before civilization began — powerful enough to start movements, religions, and wars. Always at the forefront of our society, we are only now coming to understand it.”

That concept is personal branding, and in this book Isaac breaks it down in an untypical way: what your personal brand is, why it matters to your past, present, and future success, and how to build it on purpose.

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What it covers

The book moves from the idea of personal branding through the practical work of building one that lasts:

• Mindset — why a personal brand is an asset, not vanity.
• Building for longevity — making decisions your future self will thank you for.
• Credibility — earning the trust that makes a name worth knowing.
• Marketing & positioning — getting found by the right people.
• Chasing the vision — the discipline that ties it all together.

Who it’s for

Entrepreneurs at any stage, creators, executives, and anyone who wants to be followed, in demand, and respected. Readers describe it as a “pocket companion” for personal branding — fundamentals for beginners and quality reminders for pros.

Editions

The first edition published November 1, 2021, and quickly became Amazon’s #1 New Release in Public Relations. The fully revised and rewritten second edition — positioned as a philosophy of personal branding — followed in 2025. Available in physical, digital, and audio formats.